On June 13, Zhou Houjian, chairman of Hisense Group, made a keynote speech when attending an industry exhibition. He stated that the color TV industry is still on the eve of 'great changes'. Each manufacturer is facing the direction of different display technologies and product lines. Hisense will Unswervingly develop laser display and ULED technology.
Hisense Group Chairman Zhou Houjian
Zhou Houjian said in his speech: 'With the rapid progress of digital video production technology, we have more and more high-quality content. As the core of television display technology has become a slow link in the industry chain, existing TV The quality of the picture has been unable to really 'impress' the increasingly discerning consumer, and it is not enough to incite the consumer to change the machine just needed.
For example, he said, the latest data from IHS, a market research institute, showed that the 2017 UHD panels accounted for more than 98% of the 60-inch and above monitor market. This year's World Cup will use HDR signals for the first time. These changes all mean painting. Quality will become the focus of the big screen competition.
'Our television industry is still in the ignorance of the eve of 'great changes'. All manufacturers cannot help but stand at the 'crossroads' of 'selection' and face technologies including LED-backlit LCDs, OLEDs, QLEDs, and laser displays. Choice of product line direction. ' Zhou Houjian said, Hisense is unwaveringly developing laser display and ULED technology, and along the ULED technology to enter the field of quantum dots and QLED, has achieved some substantial results.
Zhou Houjian believes that the 'quality, sound, content, and interaction' that determine the competitiveness of television are also changing, especially 'interaction'. With the development of AI artificial intelligence technology, Hisense's voice and image recognition technology has already manipulated the TV. 'Speaking of new heights. In terms of interaction, Hisense's World Cup official television designation not only automatically identifies the portraits of nearly a thousand players. On the display, it can also automatically judge scenes based on the played screen and automatically switch to the best picture. Quality presentation, when it is recognized that the football game is playing, the TV will automatically transition to the sports display mode.
In his speech, Zhou Houjian focused on the development of picture quality and display technology. In his view, the changes in LED-backlit LCD TVs still have a lot of 'space', and this change is mainly centered on 'partition'. According to him, In July, Hisense will release the world's leading 5000-zone ULED TV to meet consumers' higher pursuit of picture quality. At the same time, up to 10,000 divisions or more of the technology has also been completed in the laboratory. Hisense's image processing algorithm With chip research and development, the third-generation ultra-high-definition image engine chip will be taped out in July this year. Significant progress will be made in super-resolution, noise reduction, dynamic partition control, and other algorithmic technologies, which will once again drastically enhance the television consumer's picture quality experience. .
Zhou Houjian stated that Hisense is the first company in the world to launch laser television, and has consistently promoted the development of the laser television industry. It has gained more and more recognition from consumers, especially high-end consumers. As laser television is on a large scale, With price/performance advantages, Hisense firmly believes that laser TV will become the mainstream product of large-size TVs.
At the same time, he further stated that Hisense has been firmly convinced that 'hundred flowers bloom in spring', and Hisense hopes and welcomes more television companies to enter the laser television industry. Currently, Hisense has mastered the development and production technology of optical engines, and Hisense is willing to cooperate with the world. Partners work together to advance the rapid and iterative development of laser televisions to force products of smaller size and higher picture quality to enable laser televisions to replace other display televisions in more size segments to a wider range of consumers. Provide better cost-effective laser television products.
Zhou Houjian emphasized that although the industry is changing from time to time, Hisense's 'home' is always an innovation in technology and products. Hisense has always had confidence in the future of television. With the development of China's economy, the imagination is very spacious. Hisense hopes to pass continuous technology. Innovate, continue to introduce users' favorite differentiated products, achieve greater market sales and higher market share.