In addition, Huawei has appointed India's vice president of consumer Affairs, Sanjeev, to oversee the online channel, and product center Director Allen Wang is responsible for physical retail channels. The report also pointed out that Huawei recently stepped up its offensive in India, is currently preparing to hit India's top three smart machine manufacturers.
Sanjeev, new Huawei's vice president of consumer Affairs in India, said last month that Huawei had adopted an effective Indian strategy to become India's top three smartphone brands within a year. To this end, Huawei has formulated a number of specific measures, including vigorously expand online, offline sales channels.
Sanjeev stressed that to become India's top three brands, offline channel is essential.
In addition, Huawei also summed up the reason, they think in India, Huawei mobile phone pricing is high, which affected its sales, so will take the ' low-cost ' market-grabbing strategy.
Sanjeev analysis said that the Indian market is the key to Huawei's growth, to win the market must be a breakthrough price in the mobile market under the million rupees, because the market accounted for more than half of India's smartphone user ratio.
To tie in with the low-cost market-grabbing strategy, Huawei has been working with Flextronics to set up a factory in the country that could deal with the effects of the Indian government's increased tariffs on printed circuit boards in February this year and help Huawei expand its capacity in India. India is now the fastest-growing smartphone market in the world.
With India's population of 1.3 billion, 2017 smartphone annual sales of 124 million, and smartphones averaging 132 dollars (about half of China's), and China's 2017 smartphone sales of 440 million, the Indian market is now the biggest market with the future demographic dividend.
China's brands are in the forefront of the Indian market, IDC data show that in 2017 Chinese manufacturers in India's collective share from 34% a year ago rose to 53%. Among them, Millet has become India's fastest growing market one of the manufacturers.
According to the Canalys report, millet in the fourth quarter of 2017, after 8.2 million Taiwan shipments, the market-share rate reached 25%, replacing Samsung as India's largest smartphone maker of the market.
The latest Millet prospectus quoted IDC data shows that the millet mobile phone in the first quarter of 2018 in India's smartphone sector market share of 30.3%. In particular, the top five manufacturers in the Indian market are: Millet, Samsung, Vivo, Oppo and transsion.
Huawei has been ranked in other categories. Some analysts believe that millet to win the Indian market is the biggest strategy is ' low price ' to rob the market, this move is very useful.
Huawei, which has insisted on high-end market positioning, more emphasis on profit first, in the Indian market is aimed at 28,000 rupees (about 2942.6 yuan) to 35,000 rupees (about 3678.2 yuan) between the mid-range smartphone market, India's consumption capacity is difficult to support its sales. However, it is clear that the current Huawei, Oppo and so on has seen the Indian market this situation. Have recently started to follow the millet model.
At the end of May, Huawei began using the honor brand to launch a smartphone in India with a price of less than 10,000 rupees. OPPO also in the near future, for the Indian market launched a new son brand--realme, and launched a new brand of the first model realme1, realme1 using double-sided glass + metal Box classic design, low price positioning.
At present, Oppo in India has the F, R, a three series, and the emergence of Realme to make up for the oppo in the low-end market vacancy. Analysis that, with Huawei, Oppo and other markets in India, such as the use of ' low-cost ' killer, will be further squeezed millet formation.
But while Chinese brands are competing with each other, the market share of overseas local brands and Samsung will accelerate. Huawei India Top Adjustment! to | ' Low price ' | To storm the Indian market.