On June 5th, Phoenix Weekly's 16th issue of 2018 issued the “Made in Dongguan, Sailing to Modernization” series of reports on 'Made in Dongguan, not just the label'. The report stated that with the support of the Dongguan City government policy, the company’s technology Both innovation and industrial transformation and upgrading have achieved excellent results. With the world's largest electronic information product scale, Dongguan reflects the heritage and strength of the city from 'Made in Dongguan' to 'DongGang Zhizao'. Look up!
Made in Dongguan, is not a simple label for labor low-value manufacturing. With the world's largest electronic information product scale, with the changes in the market, Dongguan reflects the city's heritage and strength in a rapidly changing industry.
Manufactured in Dongguan
The brands of consumer electronics terminals, mobile phones, computers, and household appliances are familiar to everyone, but few people know what kind of companies and industries are supporting the upstream of these electronic products.
'We are a piece of the electronics industry.' Liu Shufeng, chairman of Dongguan Shengyi Technology Co., Ltd. has been in business for nearly 30 years. He described the benefits of the company in the industry, 'We produce products called copper clad, Service to the circuit board enterprise, the latter customer is the whole machine factory, is familiar to consumers Huawei, Apple these brands.
What exactly is the CCL? Liu Shufeng explained that the board is mainly used in communications, computers, automobiles, instruments, digital home appliances and other fields. From mobile phones, laptops, desktops, to large computers, to inverter air conditioners, and even to each The kind of instrument that is planted in and out of the sea, whether civilian or military, has its presence in all fields.
Established in 1985, Shengyi Technology has become China's largest CCL manufacturing company and has developed a variety of high-tech products with advanced international standards. Liu Shufeng said that in 2016, the global CCL production value of the entire industry is 10 billion yuan. The dollar, Dongguan Shengyi Technology, which accounted for 1.3 billion US dollars, ranks second in the world.
In 2011, Shengyi Technology was approved to set up the 'National Electronic Circuit Substrate Engineering Technology Research Center' and passed the acceptance of the Ministry of Science and Technology in 2016. At present, it is the only company in Dongguan with a national engineering technology research center.
At the public level, it is not well known, but it is well-known in the industry. Liu Shufeng said that the research center of the Ministry of Science and Technology has been recognized by the country for more than 20 years and only 200 were obtained. This is an exclusive title that highlights the benefits of technology in specific areas. strength.
In Dongguan, like Shengyi Technology, which has strong strength in the field of electronics and basic products, it is not necessarily a publicly known company. There are many others.
Established in 1993, Dongguan Yi'an Technology Co., Ltd. is a national high-tech enterprise specializing in R&D, design, production, and sales of new materials. Its main products include new energy automotive parts, consumer electronics structural parts, and liquid metal. Products, high-end LED curtain wall and industrial accessories, molds and so on.
Yi'an Technology Company introduced that they serve many brands, including Lenovo, and it is one of the largest players in the upstream area of automotive manufacturers. With a complete industrial chain, leading technology and strict quality system certification, the company has formed Relying on well-known customers at home and abroad, with key core technologies as the guarantee, and a highly sophisticated new material product-oriented development pattern. In 2012, the company successfully listed on the Shenzhen Stock Exchange's Growth Enterprise Market.
With the support of the government's policies, the company's technological innovation and development have achieved outstanding results in industrial transformation and upgrading. In 2017, the Dongguan Municipal Government's No. 1 article proposed a remarkable multiplication plan, giving policy support to key enterprises in various aspects. Understandably, the 'multiplier plan' aims to achieve a doubling of the size and efficiency of the company. Both companies, including Biotech and Yi'an Technology, were identified as Dongguan City's 'double-up plan' pilot companies and enjoyed special incentive funding policies. In the supply of land, the strategy for the development of talents, and the protection of human resources for education, etc. have been assisted.
Manufactured in Dongguan, behind a variety of consumer electronics terminals, in fact, everywhere. These companies based in Dongguan more than 10 years or experienced a transition, highlights the history of economic and social development in Dongguan manufacturing and even China.
Seize the Opportunity and Bring Renewal to the Electronic Industry
Dongguan has always been known for its manufacturing industry, and it is known as the 'world factory'. However, after the financial crisis in 2008, whenever the people were challenged by 'employment shortages' such as 'repatriation tides', the outside world would look at them for the first time. Cast to Dongguan.
Represented by the electronic information industry, Dongguan's manufacturing industry continues to transform and upgrade and grow. On the one hand, some companies, like Shengyi Technology, are pursuing the CCL industry and seizing the breath of the electronics industry. With solid technology, they provide product support. On the other hand, some companies continue to optimize industrial genes, increase the influence of their own brands, and seize greater opportunities.
Dongguan's smart workshop (data map)
Thanks to the release of dividends brought about by Dongguan's innovation-driven development, more and more Dongguan companies have increased their technological innovation and established their brands. They have achieved OEM (ODM), ODM (Original Design Manufacturing), and OBM in the past. (Private brand production) transformation.
In the early years, the supporting rate of Dongguan desktop computers was once over 95%, and the electronic information industry spread over more than 30 towns and streets in the city. However, with the shrinking of the desktop computer market and the rise of the notebook computer industry, Dongguan Electronic Information Industry experienced Pain and transformation. This is also the development and growth of Dongguan manufacturing.
Dongguan has once again ushered in the splendor of its manufacturing industry. The world has entered the 'Smart Phone Era,' and Dongguan has won the top spot in smart phone manufacturing in China. With the sudden emergence of the smart phone industry, Dongguan seized the opportunity to further advance the adjustment of its industrial structure and realize the realization of the electronic information industry. Butterfly change.
Currently, Dongguan has leading mobile communications companies such as Huawei Terminal, Opel, and Vivo. Statistics show that in 2017, smart phone shipments in Dongguan were 356 million units, and shipments of Huawei, OPPO and vivo mobile phones ranked the top six in the world. One out of every five smart phones in the world is produced in Dongguan.
At this time, it may be difficult for someone to remember that the well-known mobile phone brand Nokia shut down the Dongguan factory in 2015. At that time, many outsiders made the assertion that 'Dongguan's mobile phone manufacturing failed'. But in fact, The shutdown of the Dongguan plant is just a microcosm of Nokia’s gradual lag in global competition. The other side of this is that more local mobile phone manufacturers in Dongguan are gaining momentum with a solid foundation laid on years of independent innovation. Aim at market development opportunities.
Huawei, OPPO, Vivo, and other local mobile phone manufacturing companies are all in the core of the supply chain of design, R&D, and other supply chains. Through continuous product development and technological innovation, they have increased their market competitiveness and market share, and have rapidly emerged as the backbone of the smart phone industry. Forces. Public data shows that at the Oppo R&D headquarters in Chang'an Town, Dongguan, more than 4,000 R&D personnel have cumulatively submitted nearly 10,000 patent applications, of which 85% are invention patents. It can be said that innovation is the smart phone industry in Dongguan. The main driving force for a strong rise.
From desktop computers to smart phones, the success of Dongguan's electronic information industry transformation was not only due to technological innovation, but also benefited from the development of a rich industrial base that gradually grew and accumulated a wealth of industrial resources and formed a more competitive industrial chain. Compared to the desktop computer industry in the past, the smart phone industry in Dongguan showed a stronger embedding and stronger competitiveness.
Shengyi Technology's R&D center was founded in 2008 and invested 280 million yuan. Chairman Liu Shufeng said: 'Our CCL product market is very large, and it can be said that it is the bottom of the electronics industry pyramid, supporting a wide range of products. But at the same time We are also the tip of the inverted pyramid. The total output value of the electronic information industry is 3.3 trillion, while the CCL industry is only 10 billion US dollars.
Liu Shufeng believes that the electronics industry is the most active and innovative sector in the entire world economy. This industry is rapidly depleting and has great demand. In the future, many new forms of products will require the use of CCL. For example, he stated that A well-known company established a data center in Huai'an, Jiangsu Province. The first thing that he thought of was that hundreds of thousands of square meters of factory buildings need to be filled with copper-clad laminates. Like automated robots, automatic driving, and in the future, there will also be copper clad laminates. These are all Is new demand.
Enterprises must seize opportunities and inject new vitality. Under the drive of the market, the Dongguan government has also played a spirit of innovation. In 2017, the Dongguan Municipal Government's No. 1 paper proposed the implementation of the 'multiplier plan' for the scale and effectiveness of key enterprises, literally. Understand that the 'multiplier plan' aims to achieve double-digit indicators such as corporate income and assets, as well as profit and taxation benefit indicators. Behind these indicators, through the expansion of large-scale enterprises, the rapid integration of innovative resources such as human resources and technology will be realized in Dongguan. This will break the dependence on traditional factors such as demographic dividends and land resources, so that all parties will look forward to it. Dongguan tries to support the development of enterprises from the perspective of policy, industry, land, capital, talent and other factors in order to support the development of the company with maximum determination and strength. More than a year of practice has proved that the multiplication plan is an effective way to promote the development and expansion of the real economy in Dongguan, which has produced a significant policy effect. In 2017, the main business revenue of the 195 municipal multiplied pilot enterprises increased by 27.8%. 5. There are 17 municipal pilot companies that have doubled in advance.
Dongguan's smart workshop (data map)
In 2018, the No. 1 article of the Dongguan Municipal Committee proposed to take the road of high quality development, promote the transformation of Dongguan manufacturing into Dongguan, and transform Dongguan's speed into Dongguan's quality. Among them, in further implementing the multiplier plan, the policy effect will be further expanded to promote more stock companies. To achieve intensive development, vigorously promote the multiplication of the whole region, gradually expand the multi-directional support policy into inclusive policy, drive the development of enterprises in the city, and improve the development quality of the real economy.
These all reflect the spirit behind Dongguan's manufacturing. No matter which part of the industrial pyramid, no matter which area Dongguan makes, Dongguan has a rich label meaning, but only vitality is the eternal source. Courage to break through traditional thinking and patterns.羁绊 羁绊, To develop more dynamic paths, Dongguan can be invincible with innovative spirit and means.