Look forward to! Ziguang Zhanruiquan | 'Core' | Brand released on June 13th

Set micronet June 11, news, Ziguang Zengrui announced today, June 13 full-core brand will be released online, this will be the first time after the formal merger of Spreadtrum and RDA released a brand new strategy.

On January 19, 2018, Spreadtrum and RDA formally announced their merger. Ziguang Group officially responded to media such as Microblog and stated that the merger of Spreadtrum and RDA will gradually realize synergy in development strategy, product planning, marketing organization and operation management. Development. After integration, at the product service level, Spreadtrum will continue to focus on independent R&D and design of baseband chips for 2G/3G/4G/5G mobile communications; RDA will be committed to the R&D of core technologies in the field of IoT to better To meet the diversity of customers' choices and realize their long-term commitment to customers. From 2016, Ziguang Group will integrate its Spreadtrum Communications and RADIKE into Ziguang Zengru. January 19, 2018, to fully focus on the technologies of the two companies. With product advantages and maximization of resource sharing and business collaboration, Ziguang Group further integrated the two companies in the management system and organizational structure, with a view to achieving rapid development in innovation capability, chip independent design, and independent intellectual property rights. Drive the overall competitiveness with the driving force of 1+1>2, and enhance the strength of mid-to-high-end technology products, thus more actively promoting the development of China's semiconductor industry.

According to Micronet, Ziguang Zengru achieved a new round of personnel appointments. Since he took office as CEO of Spreadtrum last November, Zeng Xuezhong was promoted to CEO of Ziguang Zengru. Ziguang Zengru officially completed the integration of leadership and system architecture. In July, Ziguang Group acquired Spreadtrum Communications for US$1.8 billion. In July 2014, Ziguang Group completed the acquisition of RDA Microelectronics for US$907 million. For Ziguang Group, how to achieve the integration of the two companies has been affected by the industry. Paying close attention. In February 2016, Ziguang Zengrui was established. Spreadtrum and Rydico are affiliated to Ziguang Zengrui. However, the two companies are still operating independently and have their own system architecture and staffing. According to statistics, as of the end of 2016, Ziguang ZhanRui has become China's largest chip design company, achieving annual shipments of more than 1 billion chips, including 650 million mobile phone chip shipments. At present, Ziguang Zengru has become the world's third largest mobile phone baseband chip design company, largest in China. Pan chip supplier, China's leading 5G communications chip company.

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