U.S. semiconductor manufacturers announced that its support for the latest PD (Power Deliver) Agreement of the USB-C controller ez-pd CCG5 and EZ-PD CCG4 two of chips, respectively, Intel Thenderbolt and AMD Raven Ridge certification, In the PC and notebook computer TYPE-C application market again to seize the opportunity. Mark Fu, senior marketing director at Cypress, said Cypress was the first company to invest in TYPE-C research and development, and the market for PC and notebook computers had been around for more than a 35% of the world's dozens of competitors, still in the type-c market, This time the two major processor manufacturers certification, the market share rate is expected to break new heights again. TYPE-C specifications first from the PC and notebook computer began to import, and then gradually penetrated to the smartphone market, the current several projects are still the main application of type-c, and the unified standardization of charge is the recent major chip manufacturers concerned about the future, including automotive electronics, Smart home and even industry 4.0 have the opportunity to import type-c technology. Mark Fu pointed out that the current cypress in all mobile electronic devices related to the application of the charge, the smart home part has been with several international manufacturers began to cooperate, is currently in the initial stage of design, While automotive electronics is already in full swing for research and development, Mark Fu believes that the field of automotive electronics will be phased in 2019-2022 years between the introduction of TYPE-C specifications, and type-c the future of the largest growth opportunities in the automotive electronics and charge the unified specifications of the two major areas. Automotive Electronics, according to the Cypress team of the major depot survey, basically each seat will be equipped with a set of USB jacks, plus dashboard and other locations, the future of a car can be up to 6 to 8 USB jacks. In addition to the fast charging function, integrated HDMI transmission TYPE-C specifications can also be used in vehicle entertainment, the future as long as with their own mobile devices, you can through the type-c directly to the seat-specific screen. Mark Fu points out that if the future of car electronics can develop smoothly, it is expected that by 2025, type-c in the automotive electronics market will exceed 100 million U.S. dollars. In general charging, the EU region and usb-if have vigorously promoted the unified standardization of electronic products charging, type-c as the best solution at this stage, it is bound to be able to achieve more growth in this wave of innovation. Mark Fu points out that now all brands and products must be equipped with their own chargers, not only quite green, but also a burden on consumers. Even more, because Type-c currently has the highest available 100 watts of electricity, most consumer appliances are also available, and Mark Fu believes this gives type-c the potential to penetrate the power supply markets of all electronic products. Type-c will be so affected by manufacturers, in addition to the continuous promotion of large organizations, as well as the technical advantages to bring visible future development, its large number of shipments demand is a key, Mark Fu said, type-c related applications of PD chip demand in fact very large, from the most basic situation, Connectors at both ends and two connectors require a PD chip, the transmission line itself also needs PD chip support, which adds up to 5 chip support, not to mention devices such as laptops that require multiple ports, such as Apple's newest MacBook, which has been supported to 4 TYPE-C ports. The demand for PD chips is staggering if you add other electronic devices, chargers, hub and so on that are not laptop-like. For Cypress's leading edge in the Type-c field, Mark Fu believes that the most critical point is that Cypress is nearly complete with all the areas of application that type-c is known and likely to continue to develop in the future, thus having a more comprehensive understanding of technology and markets than any other vendor focusing on specific products, In the problem-solving ability and the maturity of the products are more advantages than peers, nature can obtain the trust of customers, currently cypress through the USB-IF Total 31 certification, is the most in the industry. In addition, Cypress currently offers more than 20 kinds of reference design, allowing customers to continually revise their chip designs for compatibility and technology evolution. Of course, type-c in the consumer market to promote or have a way to go, although the type-c set a variety of features, can indeed save a lot of wire waste, so that consumers do not have to deal with different functions to prepare a bunch of different wiring, but the result of integration, into each type-c may have the same appearance, but each has different functions and transmission capabilities, if not carefully check the product packaging specifications table, I am afraid will appear to buy a line but can not use the dilemma, the complex specification description will let consumers confused. Consumer acceptance is low, inevitably will affect the expansion speed of type-c, Mark Fu said, in addition to and usb-if in the consumer market to promote continuous efforts, cypress also very hard to communicate with the downstream brand, hope that the product design can be more simple and intuitive.
