This article was reprinted with permission from Superpower.com.
AMD's recent share price surged because of their good news. Intel's 10nm process was delayed, and AMD showed off its first 7nm Vega 20 and 7nm EPYC processors at the Taipei Computer Show, boosting market confidence.
AMD's processor business is on the right track. The main problem is the graphics card business. It was said earlier that there is no new game card this year. However, after the 7nm Vega, many people expect that the GPU can also be used in the game market. Unfortunately, AMD’s CEO Su Zi Feng denied this possibility, and the game card still waited for Navi to speak.
Today's RX Vega cards use a Vega core that is 14nm, and the overall performance is still OK, but the energy efficiency performance is general, so it's a bit out of place with GTX 1080/Ti cards.
At the Taipei Computer Show, AMD mentioned that the 7nm process has doubled the transistor density and energy efficiency compared to the 14nm process, and the performance has also increased by 35%. The 7nm Vega graphics card will therefore have a significant increase in performance in terms of energy efficiency.
If the 7nm Vega is used in the high-end graphics market, isn't it better? This expectation is quite reasonable, but the PCGH website previously reported that AMD CEO Su Zifeng denied this possibility. 7nm Vega is mainly used in professional markets and will not appear in the game card market.
As to why, it is probably related to the cost of 7nm Vega, not to mention the 7nm process leading to tape, the increase in production costs, the value of the 32GB HBM2 memory alone is not cheap, it really needs to be used in the game card market, the price of 7nm Vega graphics card It will be very high, and it will be difficult to satisfy the players.
Another possibility is that the progress of AMD's 7nm Navi graphics card is relatively smooth. AMD does not need to use 7nm Vega to transition. It will release Navi graphics cards directly at the end of Q1 next year, at the latest in the first half of next year.
However, PCGH mentioned that AMD's strategy is to maintain the mainstream market, and the high-end market may not change.
They pointed out that The successor to the RX 580, the RX 680, may compete with NVIDIA's GTX 1170 or GTX 2070.
As a result, the positioning of the Navi graphics card is a bit delicate. Like the 14nm Polaris graphics card generation, it is very likely that it will hit the market space of under $300. The high-end graphics card will still avoid its edge.
PCGH's news is also very difficult to say, this result is not what players expect to see, if it is really to make NVIDIA in the high-end graphics card market a year away, it is estimated that high-end graphics card users have no choice.
