Loss is a blessing | ZTE | 'Bow' | To take the road

People in the Central Plains often make a food near the head in the house named 'Loss'. The ground grains of green flour are smashed into an inverted tea bowl and steamed into the pickles. The mouthfeel is soft and delicious. There is a sense of well-being.

The argument that 'loss is a blessing' is also the result.

Need A-Gump, Don't A-Q

Those who have read “Forrest Gump” may find it easier to understand the meaning of the word “failure to be a blessing.” Anyone who grows and matures in a constant loss, confined to the narrow-mindedness of 'no loss' In self-thinking, it is inevitable to suffer even greater setbacks in non-disagreement.

For a company, losing is a matter of looking at the overall situation. It is a savvy compromise. It is a calm, free and easy manner. It is a demeanor that does not compete for power, but also for greater long-term benefits.

One billion US dollars in fines, 400 million in deposits, even for this public company with a market value of over one hundred billion yuan, this price can be called a 'loss.'

From the United States directly activated ZTE's sanctions order, to the harsh conditions such as the sky-high fines in exchange for vitality, the world's fourth-largest communications equipment business, at the 33-year-old mark has gone through 57 days.

Because of the work guilt of a few cadres and employees, and the lack of management procedures in place leading to compliance loopholes, small mistakes eventually lead to serious consequences. In front of a sanctions order concerning life and death in the United States, ZTE had to bow its head and eventually The harsh conditions in exchange for the survival and subsequent development of the enterprise are the conditions that ZTE has to accept. If one can return to work one day, the loss will be reduced.

Underestimating the mistakes is not low, putting down the division to teach teachers to learn. Whether for ZTE or Chinese high-tech companies, bow attitude is not dejected, but silent and enterprising. It is an introverted spirit. It is a low-key realm. The style of excellence is the permanent spur of the company.

Uphill push rock, no escape route

In the early years when the U.S. delegation visited China, an official once said to Premier Zhou: 'The Chinese like to walk with their heads down, and we Americans always walk on their heads.' I was shocked by four. Premier Zhou was not hesitant and said with a smile: “This is not surprising. Because we Chinese like to go up the road, and you Americans like to go downhill.”

It is undeniable that the communication industry is faced with challenges. It is a matter of fact that what lay before ZTE is an uphill road. It is only uphill, and it is not afraid of reducing its status. It only raises its value.

This road is full of thorns and boulders. Not only do rivals like tigers wait for you to fall, but they are also affected by uncontrollable political factors.

ZTE originally was waiting for 5G, waiting for an opportunity to overtake. Unexpectedly, the black swan struck. ZTE used bloody lessons to advance a course of political risk prevention for Chinese high-tech companies.

The current world is full of new political risks, and has the potential for positive or negative impact on the business of global companies. Therefore, we must integrate political risk analysis with business decision-making.

It is not always a long-term idea to follow the front runners of technology. In the event of ZTE, enterprises should also learn to “greet the market with a cold winter attitude to help them find new growth opportunities faster.” The development of core technologies is not The benefits of the Chinese people's tongue-in-cheeks can rise. ZTE has spent more than 10% of its annual revenue on research and development in the past ten years.

While developing core technologies, we must also pay attention to the improvement of supply chain efficiency. Today's global supply chain has become longer, more lean, and more susceptible to remote turmoil. Enterprises in order to increase profits, customization and speed, to expand supply relationships overseas, The probability of the provision of products and services affected by political activities will increase. It is believed that the battle of ZTE will be painful and will focus more on improving supply chain efficiency and risk management.

During the crisis, ZTE’s 80,000 employees showed that the company’s most valuable asset is still human. An internal letter after the ZTE incident stated: '80,000 employees have fully demonstrated their strength and responsibility, reflecting their difficulties. The spirit of being remorseless and brave to take on the responsibility. The value and competitiveness created by ZTE's employees is a reflection of the cohesiveness of 33 years of development. It is also a microcosm of the internationalization process of Chinese companies.

Knowing shame and being brave, it is not too late. For ZTE, knowing that 'loss is a blessing' is the first step to becoming a great company.

2016 GoodChinaBrand | ICP: 12011751 | China Exports