The book follows the text. Yesterday we mentioned that Philips took the top spot in Jingdong's 618 appliance sales rankings. This is an interesting phenomenon, and let us come one by one.
Let us first look at today's list of beauty appliances. Philips still tops the list, and from second-placed Fidelity to fifth-placed Silk'n, it is almost monopolized by professional women's beauty electronics brands. It is enough to show that in the era of consumer upgrades, women consumers are most likely to take the lead in upgrading.
In fact, as we often say, 'Men rely on rational thinking, and women are perceptual thinking'. Different ways of thinking make women more impulsive to consumption than men, and are more likely to fall into the 'appearance association'. For example, in Jingdong 618 Home appliance sales ranking Fei Meier of beauty appliance category runner-up, during the period 618 in the Jingdong appliances explosion UFO facial mask device, is to be able to hold the lovely design in the palm of your hand, and greatly welcomed by female consumers.
Furthermore, women are generally more capable of expressing themselves than men. They have the ability to transmit and transmit. Female consumers tend to use the satisfaction of their purchases and the satisfactory service experience they receive as their own display capital. Every opportunity is presented to others in order to prove that they have vision or savvy. In turn, women’s shopping decisions are also more susceptible to the experiences of other consumers. This characteristic determines that women are communicators and recipients of word of mouth. This is in beauty The electric appliance is vividly represented. However, what kind of beauty instrument can be found among the best in Jingdong's sales? Which one did not become the 'Net Red' product in the girlfriends' circle?
Yameng beauty custom Jingdong exclusive gift box
Of course, compared to the large-scale brands of major brands in the product line, most of the beauty instrument brands that focus on the female consumer market are 'small and fine.' This feature also allows them to pay special attention to the 618 sales promotion node. In Yameng, the third place in the category of beauty appliances, the team began to cooperate with Jingdong in April. In May, the chairman of Yameng and various project managers collectively visited Jingdong to jointly discuss the 618 strategy and advance it during the 520 period. Jingdong 618 preheated subway advertisements and strengthened close cooperation with Jingdong. In addition, it is particularly worth mentioning that in order to support JD.com, Yameng launches the classic explosive 10T+9P beauty customization Jingdong exclusive gift box in JD.com platform. , Yameng can beat a strong enemy and rank among the top three in the rankings.
However, we must also see that Yameng still has not been able to climb over the high mountain of Philips. I think this is because Philips has a lot of types of protective electrical appliances, in addition to women’s beauty equipment, as well as men’s exclusive Electric razors and other products. Do not underestimate men's consumption power in beauty appliances. According to Jingdong’s latest release of consumer trend data during the 618 period, 2 out of 10 males after 10 95 Lipstick! And their favorite color is grapefruit color!
Who says that men don’t love the United States? With such consumer groups as support, Philips’ men and women’s all-in-all natural things are less effective. I think, maybe one day, Yameng, Federer’s brands of beauty appliances may be half of that of men and women. By that time, maybe Philips' top spot in the category of beauty appliances would really be in jeopardy.
The book follows the text. Yesterday we mentioned that Philips took the top spot in Jingdong's 618 appliance sales rankings. This is an interesting phenomenon, and let us come one by one.
Let us first look at today's list of beauty appliances. Philips still tops the list, and from second-placed Fidelity to fifth-placed Silk'n, it is almost monopolized by professional women's beauty electronics brands. It is enough to show that in the era of consumer upgrades, women consumers are most likely to take the lead in upgrading.
In fact, as we often say, 'Men rely on rational thinking, and women are perceptual thinking'. Different ways of thinking make women more impulsive to consumption than men, and are more likely to fall into the 'appearance association'. For example, in Jingdong 618 Home appliance sales ranking Fei Meier of beauty appliance category runner-up, during the period 618 in the Jingdong appliances explosion UFO facial mask device, is to be able to hold the lovely design in the palm of your hand, and greatly welcomed by female consumers.
Furthermore, women are generally more capable of expressing themselves than men. They have the ability to transmit and transmit. Female consumers tend to use the satisfaction of their purchases and the satisfactory service experience they receive as their own display capital. Every opportunity is presented to others in order to prove that they have vision or savvy. In turn, women’s shopping decisions are also more susceptible to the experiences of other consumers. This characteristic determines that women are communicators and recipients of word of mouth. This is in beauty The electric appliance is vividly represented. However, what kind of beauty instrument can be found among the best in Jingdong's sales? Which one did not become the 'Net Red' product in the girlfriends' circle?
Yameng beauty custom Jingdong exclusive gift box
Of course, compared to the large-scale brands of major brands in the product line, most of the beauty instrument brands that focus on the female consumer market are 'small and fine.' This feature also allows them to pay special attention to the 618 sales promotion node. In Yameng, the third place in the category of beauty appliances, the team began to cooperate with Jingdong in April. In May, the chairman of Yameng and various project managers collectively visited Jingdong to jointly discuss the 618 strategy and advance it during the 520 period. Jingdong 618 preheated subway advertisements and strengthened close cooperation with Jingdong. In addition, it is particularly worth mentioning that in order to support JD.com, Yameng launches the classic explosive 10T+9P beauty customization Jingdong exclusive gift box in JD.com platform. , Yameng can beat a strong enemy and rank among the top three in the rankings.
However, we must also see that Yameng still has not been able to climb over the high mountain of Philips. I think this is because Philips has a lot of types of protective electrical appliances, in addition to women’s beauty equipment, as well as men’s exclusive Electric razors and other products. Do not underestimate men's consumption power in beauty appliances. According to Jingdong’s latest release of consumer trend data during the 618 period, 2 out of 10 males after 10 95 Lipstick! And their favorite color is grapefruit color!
Who says that men don’t love the United States? With such consumer groups as support, Philips’ men and women’s all-in-all natural things are less effective. I think, maybe one day, Yameng, Federer’s brands of beauty appliances may be half of that of men and women. By that time, maybe Philips' top spot in the category of beauty appliances would really be in jeopardy.
