Mobile phone customization is never new in circles. Especially in today's increasingly fierce competition in the mobile phone market, the release of a customized mobile phone is one of the most effective methods. That is, it can promote its own mobile phone brand, increase product awareness, and gain popularity. The consumer's eyeballs can increase the price of mobile phones.
When other handsets are obsessed with the spirit of 'gift boxes' and 'customization', Huawei continues to enhance its hardware capabilities through cross-border cooperation. On many customized mobile phones, Huawei and Leica, Porsche's cooperation can be said to be The biggest name in the circle, the most influential, most won consumers like.
Huawei can cooperate with Leica, the legend of photography enthusiasts, and not only greatly enhance the camera effect with the help of Leica's technology. It also has a camera capable of shooting Leica and uses Leica's brand name. Power, instantly became synonymous with outstanding camera phones in the industry.
On the other hand, the arrival of the Huawei P20 aurora color, in collaboration with PANTONE, the global leader in the universal color language, allows us to see the infinity of the mobile phone's face value and inject new colors into its mobile phone.
The cooperation between Huawei mobile phone and Porsche Design is another classic in the history of mobile phone brands. The speed and passion coupled with Huawei's high-tech model and perfect match. With the help of Porsche's brand strength, Huawei's ultra-high-end mobile phone Huawei Mate RS also What turned out to be unthinkable was that it was very popular once it was launched. The mobile phone has a beautiful appearance, top-level configuration, and first-rate industrial design. It really is high-end, atmospheric, and upscale. It also has a streamlined design and becomes a symbol of honor. .
Just like people often ridicule, 'Your father is still your father', Huawei launched Mate RS this year, destined to become a cross-border mobile phone boutique.
Mate RS offers 6+256GB and 6+512GB versions, priced at 10,000 yuan level. The price itself is not only cheaper but it has been fired several times higher, becoming a phenomenal product of the year. Compared to the iPhone X which was once a topic, more expensive.
However, when you understand its hardware configuration, you will find that the pricing of this phone is justified. This phone is equipped with a rear camera 40 million + 20 million +8 million Leica three camera, and with AI anti-shake technology and large The photosensitive element, which is known as 'one of the best camera phones in current photography', has created a smartphone that has almost no weaknesses.
In addition, Huawei Mate RS also has a fingerprint + fingerprint design behind the screen, while supporting wireless charging, waterproof and dustproof, these years of popular mobile phone black technology, it basically does not fall. In terms of performance, it is equipped with Positioning high-end Kirin 970 eight-core processor, strong enough.
Its attractive design also performed well. The body is based on Porsche 911 fluid body language design, one-piece minimalist symmetry, positive and negative eight-curved 3D glass body, said Huawei Mate RS is not a miniature Porsche nor Over.
It has to be said that the Huawei Mate RS Porsche Red Edition is so beautiful and it looks very nice. It is seamless with the Porsche 911. No wonder the users who used it are full of praise for this phone, regardless of the hardware configuration or system. The optimization. This is also the key reason why high-end elites prefer this top luxury mobile phone.
This time Mate RS is not the first time that Huawei has cooperated with Porsche. As early as when Mate 9 was launched, Huawei teamed up with Porsche. People asked Huawei why he had the guts to make his mobile phone with the renowned Porsche cross-border cooperation. Huawei Answered with the dual strength of your own hardware and software, and throwing voice.
In the recent past, OnePlus has cooperated with Alliance to launch customized mobile phones full of man-made elements. The mobile phone brands have joined the famous IP in playing cross-border matters. The influence has not been influenced by Huawei's Mate RS.
The realization of cross-border customization in the mainstream mobile phone brands has long been not limited to the virtual role IP. OPPO first launched a red and blue hit color design. Although it is hot on the eyes of many fans, it is also out of the circle. People also know that this brand has cooperation with well-known football clubs.
The same is related to football, Vivo also joined forces with FIFA this year to launch the extraordinary version of the World Cup X21, so that all the fans picked it up, can be described as playing out the essence of sports marketing. This shows that for the choice of cross-border objects Is an important factor to determine the success of cross-border marketing of mobile phone brands. Compared to product breakthroughs, Huawei's brand strategy is even more apparent than other friends, and it is worth learning and learning from other brands.