The development of water purifier e-commerce in urban areas has long been nothing new. However, for rural areas, due to traffic restrictions, inadequate logistics facilities and insufficient material conditions for living, the e-commerce development process is relatively It is much slower. Nowadays, with the gradual saturation of the market for water purifiers and the increasing demand for water purifier products in rural areas, many water purifier companies have already focused on this gradually open. market.
Understand that rural consumers will be the first step for e-commerce to the countryside
Most of China’s rural areas are now hollowed out. Young people go far to work in other countries to make money and become migrants whose hukou is in the village. The rest is left behind by the elderly, left behind by women and left behind by children. Therefore, we must make rural markets a success. It is necessary to firmly seize the only able people in the countryside. This is the most valuable wealth in the countryside. This includes those who return home to work, college students, rural merchants, local industrial and mining owners, and large farmers. .
To start e-commerce in rural areas, the first step is to mobilize returning workers, university graduates, and rural business owners. These people have a relatively high degree of acceptance of the Internet and are willing to use the Internet to make a fortune. Like many rural e-commerce companies. As insisted, the use of village and town portals to attract local people to become network village chiefs, and use these people to carry out marketing, to build a nationwide rural electricity supplier network.
The foundation of e-commerce is not yet mature.
The rural market cannot be completed overnight. It often needs to be managed steadily before it can be started gradually. Even if the e-commerce is not bad, it should not be too headstrong. Any impatience may lead to a downfall. To do e-commerce in rural areas, one must do its own marketing work. On the other hand, cooperation with all parties is also needed. In particular, the villagers’ enthusiasm should be gradually explored. It is best to form a trend and reputation. It will do more with less.
Rural e-commerce needs scale. Without scale, there will be no benefit, especially for rural areas in remote areas. However, if there is a large-scale promotion, personnel capabilities and service levels will be difficult to guarantee, and logistics issues will become more difficult. It is not possible to solve the problem. It is better to seize the county, town, and village to form a demonstration effect, and then gradually expand and extend it. The time may be longer, but the result will be guaranteed.
This is an unlimited market for water purifiers. This is also an area that needs market cultivation. The water purifier electricity supplier should take appropriate development measures according to the objective conditions to ensure the healthy and orderly development of this area.