The rectification of the propaganda behavior of 'unlimited' packages by three major telecom operators began.
On June 11, China Telecom, China Mobile, China Unicom's three major operators announced their self-examination and rectification measures against irregularities in the 'unlimited' packages.
Among them, China Telecom stated that in order to implement the 'speed increase and decrease fee' policy and meet the fast-growing traffic demand of users, China Telecom has launched an 'unlimited-flow type' package, which significantly reduces the unit price of traffic and provides users with more benefits and options. This type of package is characterized by 'unlimited flow, up to speed reduction': There is no upper limit for the total amount of monthly useable traffic for users; 'Draft reduction' is mainly based on the general rules of international operators, taking into account user traffic demands, mobile networks. The fairness of capacity and network usage.
China Telecom stated that during the above-mentioned package promotion process, there was a problem of non-standardized publicity.
'According to the requirements of the Ministry of Industry and Information Technology, we have fully initiated the self-inspection and rectification work of each business unit. The focus includes the following aspects: First, it requires a clearer and more expressly stated 'to reduce the speed' clause; the second is to require further specification of all sales and customer services. The channel clearly indicates to the user that 'the amount of speed reduction' clause; the third is to require further improvement of tariff disclosure, user traffic usage notification and reminder services. ' China Telecom said that sincerely welcomes users and all sectors of the community to supervise and criticize their work.
The response of China Mobile is similar to that of China Telecom. According to the requirements of the Ministry of Industry and Information Technology, the company has recently started self-inspection and rectification work of its subsidiaries. The focus includes the following aspects:
The first is the requirement to further standardize the promotion of package-inclusive traffic, and for packages that use the 'unlimited flow, reduced volume' rule, expressly limit 'speed limit' and other terms in the media promotion materials;
The second is to require further standardization of sales and customer service channels. In the course of package sales and customer service, express the relevant speed limit clauses to users;
The third is to require further improvement of tariff disclosure, user traffic usage notification and reminder services.
According to China Mobile, in order to implement the national 'speed up and fee down' policy to meet the fast-growing traffic demand of users, China Mobile has recently launched the 'Using Us', 'Mobile Wangka' and 'Global Universal Access' programs, etc. A series of high-volume packages. In some of its large-scale packages, the "unlimited traffic, slowdown" rule is used: There is no upper limit for the total monthly traffic users can use; when the user's monthly traffic reaches a certain level of use After the amount, the network access rate drops automatically.
In the evening of the same day, China Unicom also issued relevant self-check rectification measures.
According to China Unicom, according to the requirements of the Ministry of Industry and Information Technology, China Unicom has fully started the self-inspection and rectification work of business units at all levels to ensure that the users are clearly informed in the package promotion, tariff disclosure, and business documents. The key points include the following aspects: First, regulate each Intra-vehicle traffic promotion of file packages, comprehensively investigating non-standard behaviors in the promotion and dissemination of large-volume packages, and secondly, standardizing the sales and service channel operations, prompting the users of packages' flow, rate, and other tariffs in a conspicuous position; It is to further improve the package design, standardize the charges, publicize the use of user traffic, and remind service to improve the service level.
The Ministry of Industry and Information Technology (MIIT) held a meeting on June 7 to require basic telecom companies to regulate the 'unlimited' package publicity activities. The Ministry of Industry and Information Technology (MIIT) clearly put forward relevant requirements:
The first is to require companies to raise awareness. It is necessary to conscientiously implement the spirit of the party's Nineteenth Congress, adhere to the people-centered development concept, and in the process of providing business services to the company, always raise the awareness of service from the perspective of user needs, and enhance users. The sense of gain.
The second is to require companies to regulate and publicize. To attach great importance to the current 'unlimited' packages of publicity problems, the industry immediately carry out self-examination work, and effectively regulate the promotion of such packages, can not exaggerate publicity, to limit the provisions of the eye-catching .
The third is to require companies to invert their actions. In order to further standardize business practices, marketing and publicity must be true, accurate, and clearly priced. For matters requiring attention from users, such as restrictive conditions and expiration dates of tariff plans, they must fulfill one-sided reminder obligations. Confuse the discount rate to ensure that the user clearly consumes.
Fourth, the company is required to strengthen its services. It is necessary to further deepen supply-side structural reforms, improve package design, focus on user experience, explore tariff models that better meet customer needs, increase tariff disclosure, improve user flow usage notification and alert services, and effectively improve service levels. .
At the meeting, all three basic telecom companies stated that they would strictly implement the conference requirements, conduct self-inspection immediately, standardize and publicize business operations, and ensure that users clearly consume.