'E-commerce exclusive supply' Once it becomes synonymous with the 'same quality,' this field, which has been played badly, will lead to the retreat of the market's credibility and the people's refusal to avoid it.
The once-a-year e-commerce 'mid-year picking festival' is coming. The 'hands-on clan' may be gearing up for the '6·18' promotion of various e-commerce companies.
Nowadays, on various e-commerce platforms, more and more 'e-commerce customized versions' of 'special online payment' 'network-only version' are popular, and some electrical appliances and online special funds have higher allocations, but the price Lower than the physical store, 'almost the same thing, a lot cheaper on the Internet' - has become the e-commerce customized version of the deep affection of the 'personal design'.
However, according to media investigations, although some products are cheap on the internet, they cut corners and materials, whether it is household appliances, food, clothing, etc.
For example, the Zhejiang Ningbo Market Supervision Administration and the Ningbo Consumer Protection Committee purchased 40 sets of comparative samples through online and offline channels. The results showed that 'E-commerce suppliers’ are tricky: Some induction cookers purchased through different channels, appearance, and function labels. The same is true, but after unpacking, it was discovered that the online shopping appliance has fewer electrical components than the one under the line; the suction diameter of a vacuum cleaner of the same model is actually 10mm smaller than that of the offline cleaner. The electrical appliance is the same, and the clothing is the same. These kinds of species are numerous.
'The same paragraph is different quality', probably the truth of some e-commerce customized version.
This is not incomprehensible. First, in terms of basic market knowledge, the value determines the price. If the terminal price gap is very large, I am afraid that the materials and costs can be rolled out. Or is the saying well, 'A penny one Distribution.. Second, the so-called illusion of 'same price in the same paragraph' may not be possible for a business. The same product, if the online price is cheaper than the offline, the link is more, the cost is higher. Under the offline sales, is it not a big loss? It is estimated that the channel under the line will not agree.
Some e-commerce customized editions will play tricks on quality and cost. If non-professional testing is conducted, consumers may find it difficult to see inside. However, long time, sooner or later, the original shape will be revealed.
There will be two problems here: The first is the alleged infringement of the consumer's right to know and the freedom to choose. Using information asymmetry to create the illusion of 'same price at different prices', not to inform the key difference between online and offline. To the big things, it is said that there is a suspicion of consumer fraud. At least, at least, advertising is not enough.
Second, if this type of e-commerce customization becomes a hidden rule for cutting corners and materials, it will eventually drive bad currency out of good money, hurting the true online and offline conscience business. If the relevant e-commerce and brand are so 'funny' I am afraid I will continue to repeat the story of greed for a big loss. The 'E-commerce exclusive offer' Once synonymous with flicker, this badly-played field will lead to a retreat in the market and the public will evade it.
In the past two years, 'governing fake products like drunk-drinking' has become the consensus of the electric business community. However, for the more subtle e-commerce customized version of 'facial beauty', it seems that we have not yet had time to delve into it. '6·18' Drums are getting louder and louder, while counterfeit goods on traditional e-commerce are of course to be eliminated. The tricks of a small number of e-commerce customized versions should also be incorporated into the eyes of the market regulators!