The fume emission in the kitchen has always been a pain point for urban and rural residents' houses. Indoors, many residents suffer from problems such as poor smoke, smoke, and odor, which can cause indoor air pollution and seriously affect family members. In addition, in addition to the part of fumes that enter the interior, the fumes of the residents will be discharged directly without purification and will cause outdoor air pollution.
On June 7, 2018, at the 16th China International Environmental Protection Exhibition sponsored by the China Environmental Protection Industry Association, the boss’s electrical appliances proposed a breakthrough solution for this type of pain point—the central range hood, hoping to use the community as the unit. , Create a smoke-free living environment.
In this regard, He Feng, Chief Technology Officer of the Central Appliances Hood of the Boss Appliance Company stated that as the first-generation Chinese hood developer, the research and development of the Central Hood, transformed the thinking of the solution to the problem and solved more than just a single family. Instead of fumes, it creates a smoke-free environment for the entire community to improve the air quality of the entire city. At present, the central range hood has entered more than 30 real estate projects and received strong support from various government departments. In 24 cities across the country, we cooperate with Vanke, Country Garden, Sunac, Greentown, Capital, Landsea, Binjiang and many other leading real estate companies.
Opportunities and challenges coexist, more or in the future
According to AVC's omni-channel data, the total retail sales of chefs in the first quarter of 2018 was 12.8 billion yuan, down 6.1% year-on-year; retail sales were 13.669 million units, down 3.3% year-on-year. Poor sales, the entire kitchen and electric industry trend is slightly sluggish.
There are many reasons for the economic slowdown in kitchen appliances. Based on China’s national conditions, China’s population base has been in an explosive growth trend in the 1960s and 1970s. Due to the impact of family planning in the late 1970s, the population growth rate has slowed down. The demographic dividend has gradually disappeared, coupled with the increase in raw material prices and labor costs, the pressure from emerging home appliance brands and foreign brands, and the degree of competition in the industry has intensified.
However, according to the data, the degree of urbanization in China is increasing every year. It is estimated that by 2020, the urbanization rate in China will reach 60%, and the rate of urbanization in the more developed countries is still about 10% lower than the rate of urbanization in developed countries. The rate is an example, which is equivalent to an annual increase of 20 million urban population. In addition, in 2016, the retention rate of hoods in China was 28 per 100 households. Compared with South Korea and Japan, where the degree of urbanization was higher in the same period, the gap between China and Japan was larger. High lift space.
There is an interesting law here. Because of the pressure of housing prices, the more housing areas in China's more developed regions tend to be lower. Therefore, the development of the real estate industry in the past two years is also an opportunity for the development of the kitchen and electric appliances industry. Improvement in the housing area will also provide more. The demand.
In addition, along with the steady development of our country’s economy, consumption upgrade is an opportunity for kitchen and electric industry development. Although China’s white electricity market has matured, but decoration, transformation and more and more people are pursuing a refined kitchen ecology, The new type of kitchen and electric appliances represented by the range hoods will catch up with the time when development momentum is more than enough.
In response, Ye Danxuan, head of the boss’s electrical strategic market, also stated that at present, China’s per capita GDP has reached a relatively high level, and people’s demand will shift from clothing, food, housing, and housing to more services. At the same time, China’s real estate is still relatively large in the future. There is room for growth, including urbanization, improvement of demand and rental demand, so the economy of the kitchen is very large, and we still have a lot to cover.
From the perspective of sales channels, the city ranks from the first and second line, the third and fourth line, and the fifth and sixth line are mainly large-scale chains, regional chains, and specialty stores. In the future, e-commerce may gradually occupy the market share of the channels of the above-mentioned cities. Therefore, the first and second-tier cities , One-stop home decoration will definitely become a trend. For consumers, one-stop home improvement can achieve real-life access, no need for renovations, worry and effort; for companies that can serve consumers well. In order to obtain more profits, the boss proposed innovative kitchen ecology open platform - kitchen source. It is reported that the boss 'Kitchen Source' has been actively exploring in Beijing and Shanghai's experience stores and has won many consumers. sure.
In addition, in the foreign market, the owner’s electrical appliances have steadily expanded, adhere to the “Belt and Road” policy, and develop the overseas Chinese market. A large number of Chinese housing companies “go global”, the owner’s appliance has cooperated with 60% of the top 100 real estate developers in China, and Will join forces with them 'to the sea'.
From the perspective of product category, Boss Appliances is committed to redefining kitchen appliances, and in combination with Chinese food culture, expanding more kitchen appliance categories such as range hoods, dishwashers, steamers, etc.; among them, innovative extension of household hoods We have reached the central range hood that is suitable for the entire building, extending from the solution of the family fumes issue, to the treatment of fumes in the catering industry, the creation of green smart cities, and implementing the concept of 'eco-friendly and economic win-win'.
Origins for environmental protection and economic win-win
When the public comes into contact with the concept of 'environmental protection and economic win-win', their understanding is not comprehensive. 'Environmental protection and economic win-win' can not be achieved by simply reducing the quality of life in order to improve the ecology and promote health. The process of pursuing beauty can still produce enough power to change the living environment.
In 2016, the Boss Electrical Appliances Association of Nature Conservation and From Yu Hangrong Design Library jointly launched the 'The Lake Lake' project. The birth of 'The Lake Lake' originated from the Nature Conservation Society's establishment of a water source protection site in Qingshan Village of Yuhang. This lake, surrounded by bamboo forest, has always been a source of water for the local villagers to live on. However, because of the excessive use of pesticides, fertilizers and herbicides in the cultivation of bamboo, this water source has become a kind of water that cannot be skin-friendly. In order to improve this situation, the Protection Society has promoted the establishment of the Shanshui Fund and has sought for diversified sources of income for local residents.
In the 'The Lake Lake' project, Boss Electric combines public welfare and design. Its productions are centered around the green ecological circle of the kitchen. They focus on air, water, food, energy and other kitchen spaces. Their designs are inspired by the natural wet nature of Castle Peak Village. Scenery, the work is based on the concept of life cycle and purification of natural water. It fully integrates the aesthetic elements of natural environment and modern kitchen electricity.
In the current tide of consumer upgrades, as people's income levels and living standards increase, people’s demand for quality and health increases. In terms of diet, deliciousness and health are the most important factors for consumers. The kitchen is The place where food is produced, cooking is the process of creating food. Boss Electrical has been deeply engaged in the kitchen electricity industry for 39 years. It specializes in kitchen electricity production, and continuously imports innovative technology for kitchen electric products. It is also shown in the 'The Lake Lake' project. An intelligent, healthy, convenient, fun exquisite kitchen ecology.
At the same time, Boss Electric also seeks more breakthroughs in the “eco-friendly and economic win-win situation.” On June 8th, the owner of the boss’s electrical strategic market, Ye Dan’e, stated that Boss’s electrical appliances will innovate and develop China through product innovation and regional diversity. Kitchen economy.
After several years of hard work, in 2016, Boss Electrical New Factory, the owner's electrical digital intelligent manufacturing base, was officially completed. This is the first intelligent factory in the kitchen appliance industry. In 2017, Boss Electrical Appliances fully rolled out AGV in the digital intelligent manufacturing base ( automatic guided vehicles), which integrates the various stations, which greatly improves production efficiency, automation of entire manufacturing base, the level of information to achieve 'unmanned factory' level. in addition, located in Hangzhou boss Electric digital intelligent manufacturing base It also has a 25,000 square meters of intelligent logistics storage center. The interior of the warehouse is as high as 31.6 meters. It has many built-in high-level three-dimensional shelves and cooperates with professional robots and stackers. It is extremely efficient and saves 80% of manpower.
It is understood that after the boss appliances digital intelligent manufacturing base import, improved over 20% of production efficiency, maintaining a compound annual growth over 30% of the outstanding performance. According to Boss Electric 2018 a quarterly show, during the reporting period, the company achieved operating income 1.592 billion yuan, attributable to shareholders of listed companies net profit of 302 million yuan, an increase of 16.89 percent over last year, 20.05 percent, respectively, of which the non-deduction net profit rose 22%, can be called a 'stress Shangpan'.