In the area of integrated ovens, Oppen is not a strange name. Today, with the rapid growth of the industry, Opport also accelerates the pace of development.
Recently, at the 23rd China International Kitchen and Bathroom Facilities Exhibition (hereinafter referred to as the Shanghai Kitchen and Bathing Exhibition), Optech released three series of 12 models of integrated stoves in a breath, apparently in the field. Further efforts.
Aopu integrated kitchen debut in the 23rd Shanghai Kitchen & Bath Exhibition
Pan Optics, general manager of Optronics's kitchen appliances division, said in an interview with Aiken Power Grid: 'Opp has always been optimistic about the development prospects of integrated stove market, but creating a competitive product requires a process, and we look forward to being able to Thick and thin hair. '
As a matter of fact, OPP began to enter the field of integrated oven as early as in 2005, and independently developed the first product in 2009. In 2017, OPP changed its previous state of operation of integrated stoves from its branch office, and established a separate company. The Kitchen & Electric Division incorporates this product into an important part of the company's Air Stewardship development strategy.
Op Art, General Manager, Optronics
Each Opp product layout will be considered from the perspective of the health and comfort of the living environment. For example, Yuba can solve the air problem in the bathroom. The fresh air system is devoted to air circulation in the whole house. As for the kitchen space, the air pollution is more serious. In the middle, it needs to be dealt with by experts such as integrated cookers. More importantly, the integrated stove also fits the brand concept of “Design for Love” that OPP has always been adhering to, and solves kitchen air pollution by excluding fumes. The kitchen was opened and more time was released to share with the family. Pan's optics explained.
Taking the new P8, P9 and D5 products released this time as an example, each model has an effective combination of home aesthetics and functional utility. The purpose is to satisfy the user's needs in the wave of current consumer upgrades. The different functional requirements can also allow the user to feel the beauty of the product at all times, demonstrating a healthy and comfortable kitchen concept.
Among them, P8 takes the minimalist style of home, and the thinnest part of the visible thickness of the smoking area is only 6mm, which represents an extreme technical process, and adopts a 3° fall-fall waterfall design. The amount of oil-absorbing smoke can reach 18m3/min. The cooker part, using imported Italian burners, can not only achieve a heat load of 4.8KW, but also can achieve wide-range adjustment from stir-fried to simmer in fire control, and also carry an auto-cruise. Automatic cleaning and other functions.
Aopu integrated stove new P8
P9 emphasizes a dynamic aesthetics. The design of the entire product is inspired by the streamlined silhouette of the British super runner Aston Martin. The smooth line type matches the aluminum silver texture. While ensuring outstanding performance, it makes the product both Sports car tough track character and modern technology sense.
Another new D5 is the exclusive product of e-commerce. It adopts a transparent 'skylight' design. Its visual smoke collection system adds a lot of vitality and fashion sense, and it is more close to the aesthetic habits of the young generation of users.
It is not difficult to find that the three series of new products released by this time in Opp have basically achieved regional, omni-channel coverage, and have achieved greater breakthroughs in core technology, sophisticated technology, industrial design, and functional integration than before. In particular, the e-commerce model D5 has also become an important step for Opp to integrate online and offline, and to try to break through in the new retail sector. In this regard, Opel will also implement the 'Oreo' project through the The agents, after giving them high subsidies, to achieve the coordinated development of online and offline.
On the other hand, from the perspective of long-term development, Opel, who has already achieved the industry's first place in the field of Yuba and integrated ceilings, is also in urgent need of products that are in an upward trend, such as integrated kitchens, to carry out the related diversification. , To further do large-scale, and constantly enhance the competitiveness in the home field.
Aopu integrated stove new P9
In early 2017, Aupu developed a new development goal of '2.5 billion for 6 years and 5 billion for 6 years'. According to Pan Optics, kitchen appliances represented by integrated stoves can also be used for the entire group within 3 years. The revenue target makes a substantial contribution.
'I think the time is right now. On the one hand, after the integrated cooker industry has undergone large-scale consumer education in the early stage, the current consumer awareness has been significantly improved, and more and more users are beginning to embrace integrated kitchens. The product itself has a certain substitution effect for the traditional smoke stove, so it has a very broad market development space; On the other hand, as far as OPP is concerned, since its establishment 25 years ago, it has had a profound accumulation in the field of home building materials. No matter whether it is in enterprise scale, brand potential energy, technology research and development, talent reserve, etc., they all have the conditions to make efforts in the field of integrated stoves. Pan's optics further analyzed Aiken's home network.
Finally, when talking about the increasingly fierce competitive situation in the integrated kitchen market, Pan expressed that he should still stand on his own and present products with more market competitiveness to consumers. He said: 'Op does not lack brand and channel advantages. Therefore, we will continue to focus on products and pursue a perfect match between functionality and aesthetics to create an integrated kitchen with the OPP brand.
