Sales: The best sales of entry-level 799 yuan
The prospectus shows that from January to March 2018, Xiaomi smartphones together generated revenue of 23.239 billion yuan, accounting for 67.53% of total revenue.
In the prospectus, Xiaomi announced the sales of mobile phones in all price regions. From January to March 2018, sales of high-end flagships (more than 3,000 yuan) were 496,000, and revenue was 1.315 billion yuan. Flagship machines (2000-2999 yuan) Sales volume was 1.576 million units, and revenue was RMB 2.84 billion. Sales volume of high-end and high-end machines (RMB 1300-1999) was 4.281 million units, revenue was RMB 4.801 billion, sales of mid-range machines (800-1299 RMB) were 10.891 million, and revenue was generated. 8.861 billion yuan, entry-level machines (below 799 yuan) sold 11.609 million units, and earned 5.422 billion yuan in revenue.
In terms of revenue, the CDR prospectus disclosed that in 2015, 2016, 2017 and the first quarter of 2018, Xiaomi’s operating income was RMB 66.811 billion, RMB 68.434 billion, RMB 114.625 billion and RMB 34.412 billion respectively; Attributable to the parent company The net profit of shareholders was -7.581 billion yuan, 553 million yuan, -43.826 billion yuan, -7.005 billion yuan; After deducting non-recurring gains and losses, the net profit attributable to ordinary shareholders of the parent company was -2.248 billion yuan, respectively, 233 million yuan Yuan, 3.945 billion yuan and 1.038 billion yuan.
In addition to revenue data, Xiaomi also disclosed online and offline distributor data in the first quarter of 2018. The CDR prospectus shows that Xiaomi added 15 online cooperative distributors in the first quarter of this year. The main reason for the increase was business. Expansion. In the same period, there were 25 online distributors terminating their cooperation. As of the end of the first quarter, the number of online distributors that cooperated with Xiaomi was 99, which was a decrease of 10 compared to the end of 2017.
On the offline side, Xiaomi added 680 offline distributors in the first quarter, and 190 offline distributors stopped cooperation in the same period. By the end of the first quarter, 1,593 offline distributors had cooperated with Xiaomi, which was an increase from the end of 2017. 490 homes.
As of March 2018, MIUI had over 190 million monthly active users, and the average time for users to use Xiaomi mobile phones every day was about 4.5 hours. In the first quarter of 2018, Xiaomi's Internet service revenue was 3.231 billion yuan, gross profit was 2.119 billion yuan, and gross margin reached 65.58%, gross profit accounted for 40%.
The prospectus shows that Xiaomi built the world's largest consumer IoT platform and connected more than 100 million smart devices (not including mobile phones and laptops). In the first quarter of 2018, as well as statistics on the number of connected devices, Xiaomi was global. 1.9% in the consumer internet market.
Lei Jun Controls Issuer's 57.9% Voting Rights
The A shares prospectus shows that as of the signing date of this prospectus, Lei Jun’s voting rights in Class A common stock and Class B common stock held by Smart Mobile Holdings Limited and Smart Player Limited account for all voting rights of the company’s shareholders. 55.7%. In addition, according to the voting rights entrustment agreement signed by other shareholders of the company and Lei Jun, Lei Jun as the trustee can actually control another 2.2% of the voting rights and control the voting rights of the issuer a total of 57.9%. In addition, Lei Jun served as the company. Executive Director, Chairman and Chief Executive Officer. Therefore, Lei Jun is the company's actual controller, and Lei Jun’s Smart Mobile Holdings Limited and Smart Player Limited are jointly controlled subsidiaries of the company.
The prospectus shows that Lei Jun holds 429, 518,772 shares of Class A common stock through Smart Mobile Holdings Limited, holding 20.5102% of shares, 72,655,923 shares of Class B common stock, and holding ratio of 3.4694%. There are 125,200,000 shares with preferred shares, 5.9855% shareholdings, and B-shares with 24,532,552 shares with 1.715% shareholding. They hold Class B common stock 5,922 through Smart Player Limited. 163 shares, holding ratio of 0.2828%. Lei Jun held 31.4124% of total shares.
Fundraising use: 40% for global expansion
The prospectus shows that the net proceeds raised after deducting issuance expenses are expected to be used for the following purposes:
1. R & D of 30% of core independent products; 2. Expand and strengthen 30% of the ecological chain of major industries such as IoT and consumer products and mobile Internet services (including artificial intelligence); 3. Global expansion of 40%. Total 100%.
The official website of the China Securities Regulatory Commission showed that the SFC had accepted and accepted Xiaomi Group’s “IPO listing and listing” on June 7. On the 10th, Sina Technology looked at the official website of the CSRC and found that the file name has been changed to a “public offering deposit receipt”. And listed. So far, Xiaomi became the first single application for the CDR pilot.
On May 3, Xiaomi submitted a listing application to the Hong Kong Stock Exchange. The prospectus shows that Xiaomi Group incurred losses of RMB 7.6 billion, profit of RMB 491.6 million and loss of RMB in the track record period, 2015, 2016 and 2017 respectively. 439 billion yuan.
Its total revenue is 80.4%, 71.3% and 70.3%.
In the prospectus, Xiaomi disclosed the pre-IPO shareholding ratio. Among them, Xiaomi’s founder, Chairman and CEO Lei Jun holds 31.41%, Co-Founder, President Lin Bin holds 13.33%, Co-Founder, Brand Strategy Official Li Wanqiang holds 3.24%.
According to the Hong Kong Economic Times, Xiaomi has been listed on the Stock Exchange for hearings. The market expects Xiaomi to start the IPO as soon as the end of this month. It will be listed in early July.