On June 5, World Environment Day, the China Women’s Development Foundation launched the Water Forever project in Beijing.
The United Nations has determined that the theme of this year's World Environment Day is 'Final battle.' Currently, plastic pollution has become ubiquitous, which not only causes serious pollution, but also consumes large amounts of plastic bottled water. This has caused an astonishing waste. At the same time, some regions still have Struggling in a water-poor environment. In order to allow more people to truly practice environmental protection, the China Women's Development Foundation proposed the concept of 'eternal water' and launched a water bottle named Water Forever.
According to Nan Jing, Assistant to the Secretary-General of the China Women's Development Foundation, water bottles are environmentally friendly, fashionable, shared, and temperature. The water bottle buyers can join the project's water source and receive free water. The proceeds from the water bottle sale will be used Water shortage areas to build 'mother water cellar' project and carry out water conservation advocacy activities. The project will provide safe drinking water for more people, and strive to be able to drink water easily in both urban and water-scarce areas, which is also 'eternal water' The implication is that 'Eternal Water' will play a positive role in reducing plastic pollution, reducing water waste, solving water problems in cities, and providing water resources for water-scarce areas.
The Deputy Secretary-General of the China Women’s Development Foundation, Zhang Jianyu, said that the launch of the Water Forever project will play an active role in implementing the concept of green development and promoting environmental exchange and cooperation among various industries. Water Forever is not only a water bottle, it is also a kind of Living habits, a kind of personality label, a green concept, look forward to more companies and the public to join the project, and seek common development.