In June 2018, a new Lexmark laser printer conference with the theme of "Innovation and Leading the Future" was opened in Beijing. At the conference, Lexmark China not only updated iteratively MS 320/420/520/ 620 series black and white laser printers, /MX 320/420/520/620 all-in-one products, and a wide range of enterprise-level users bring a wealth of industry solutions. As a key year to implement the '3C strategy', Lexmark’s launch will become a big deal!
Conference site
Lexmark DNA integrates into every new product
'Incorporating Lexmark DNA into every product' not only shows that Lexmark China continues to meet the needs of enterprise-level users, but also speaks of Lexmark China's 'ingenious' spirit of product development. It also reflects Lexmark's consistent pursuit - maintaining technological leadership and excellent quality. It is reported that the new MS/MX 320/420/520/620 released this time is easy to use, performance, quality, flexibility, and manageability. There is also a significant increase in either sex or safety.
Among them, in terms of ease of use, new Lexmark equipped with a color touch screen, directly connected to the USB port, convenient paper channel, high-definition help video, and even auxiliary functions, make the product easy to use. Performance, the use of multi-core processors to improve the system Processing speed, memory expansion, and automatic document feeder are used to further improve performance. In terms of quality, Lexmark's new product has improved printing algorithms, enabling more precise print jobs and allowing users to enjoy a smoother/quiet print experience. In terms of security, Lexmark's new products start from two levels of hardware and software, to ensure the security of the text and India.
For this new Lexmark security configuration, Lexmark Greater China General Manager Mr. Li Qi said: 'In terms of hardware, Lexmark equipment has to provide hard disk encryption and automatic deletion, in addition, for some customers own unique paper (such as the band company The watermark paper of the logo) can also be protected by an optional cassette with lock; in terms of software, when the user is using the device, it can achieve roaming printing through a software solution, ensuring that the user can go to an idle print everywhere The equipment extracts individual jobs to avoid mistakes and lost print jobs. For some companies with high security requirements, Lexmark can provide a solution for printing after-sales check, and it can also provide pre-alert print warning solutions. Suspend the printout of the offending file and give early warning to minimize the risk of security risks.
In addition, Lexmark's new products are remarkable in terms of flexibility, manageability and environmental protection. Below, we believe in taking a look at Lexmark's solutions.
Strengthening strategic cooperation with integrators will be Lexmark's solution development direction
Nowadays, no matter the printing equipment manufacturer or the enterprise user, it is impossible to separate the products and services, and the equipment and service are accompanied by each other. It is understood that Lexmark has a wide range of solutions that include the equipment level (out-of-the-box eSF Programs), server-level (print management and control solutions, equipment monitoring solutions), enterprise-level (multi-zone print management and control, such as LPM), industry applications (educational training industry, RFID laser printing solutions), covering from device management to report management, from User management to print management, scan management and other aspects of the printing process.
For Lexmark MPS (print management services), Li Qi, general manager of Lexmark's Greater China Region, talked about more than 1 million Lexmark MPS equipment in operation in 28,000 cities worldwide. Enterprises using MPS are mostly large-scale enterprise users. Lord, in China, MPS business has maintained double-digit healthy growth for several years in a row. The reason for this achievement is not only because of the advantages of Lexmark MPS, such as providing hardware and full document life cycle to integrate Lexmark's core technologies. Management solutions, local R&D capabilities and Chinese company background provide stronger support for domestic customers, coverage of service networks and service personnel throughout the country, superior customer experience, but also because of users' affirmation of Lexmark MPS. In addition, Lexmark has For the fifth year in a row, Gartner, IDC, and BLI have ranked the world's leading MPS providers.
For the future, Li Qi, general manager of Lexmark’s Greater China Region, said that in addition to consolidating and strengthening existing MPS platform management and service implementation capabilities, the development of strategic cooperation with strong integrators/agents will focus more on providing energy. The business process solution that brings greater return on investment for users, from MPS to MDS transformation, process realization, paperless and automation is Lexmark's next MPS business development direction.
Lexmark China's 5-year plan
In last year's 'Lee Jian' new product launch, Lexmark China proposed '3C strategy' (channel partners, cost optimization, China's priority), among which, China’s prioritized strategy puts the Chinese market in a prominent position and for this purpose A long-term investment plan has been formulated, including the expansion of partnerships, expansion of business coverage, supply-based loyalty partner programs, etc. Today, Lexmark China's localization is progressing step by step regardless of channel expansion or R&D investment.
Today, Lexmark China's development strategy is more clear. At the beginning of the conference, Li Qi, General Manager of Lexmark's Greater China Region, spoke about Lexmark China's overall development plan. There are roughly four: 1. Relying on Lexmark. The technological advantage focuses on the development and expansion of the industry's market size and influence; 2. Expands the product's reasonable ratio to increase competitiveness and increases the market coverage; 3. Increases local R&D investment to meet the requirements of the document printing solutions of different industries; 4. Actively explore new areas, establish more extensive cooperation alliances, and achieve a win-win situation. In these four areas, from technology, product coverage, R&D, and partners, we pointed out what Lexmark China will do in the next five years.
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The release of new Lexmark laser printers is a product innovation, but it is more like a Lexmark pledge to the domestic market: Lexmark China will rely on technological superiority, continuously improve product configuration, and continuously increase investment in local research and development. , Build a broader cooperation alliance!
