As a representative of the “small and beautiful” mobile phone, the OnePlus mobile phone, though not mainstream, has a wave of loyal fans. It has triggered numerous panic buying activities in overseas markets. Of course, at home, it also does not perform as well. Custom.
With Jingdong platform, on June 7th, Jingdong Mobile’s “one plus brand day” day, the flagship of the full-speed one plus six performance eye-catching, ranked second in the new product rankings on that day, and achieved remarkable results.
At the same time, based on the battlefield data released by JD.com, as of now, the cumulative sales of the OnePlus brand ranks sixth, the OnePlus brand ranks first in the price range of 3000-4000, and the accumulated sales during the 618 period have been seized. The sales have increased year-on-year. Double championship.
Undoubtedly, behind these achievements is the experience of adding product strength, but it is undeniable that Jingdong unbounded marketing empowerment also contributed.
It is reported that Yijia and Jingdong have always maintained close cooperation. When Jiajia released the first product in 2014, Jingdong was chosen as a sales partner and joined the Jingdong JD Phone program. Starting in 2016, OnePlus proposed Focusing on the development strategy of “building an Android flagship boutique”, Jingdong became the only sales channel for OnePlus mobile phone, helping Jiajia to complete high-speed brand growth. On March 23, 2017, Yijia and Jingdong jointly signed a three-year contract. In the year of the strategic cooperation agreement, Jingdong is currently the only domestic cooperative sales channel in addition to the sales of the official website.
The data shows that the sales volume of OnePlus mobile phone in Jingdong increased by doubling in 2015 compared with the same period of last year. In 2017, sales volume in the first quarter alone had reached the cumulative sales in 2016. During the 618th shopping carnival in 2016, The position of the dark horse ranks second in brand sales growth, an increase of 375%. On May 22 of this year, one plus six in Jingdong Mall broke sales of one million in just one minute, and sold 100,000 units in 16 minutes. With a stronger alliance, the potential energy becomes more and more prosperous.
Looking at the development of the JD.com platform in recent years, its support for Yijia is far more than just channel and sales. The Jingdong Online's empowerment of unrestricted retail and back-end big data has given the two companies a boost from product development to channel expansion. The support of important levels. With the arrival of a new round of consumer upgrades, the demand for purchases by users is also changing. From simply pursuing cost-effectiveness to pursuing high quality, high-experience, and personalization, customized products will not only be considered by users for consumption. Focus will also gradually affect the development of the entire industry.
In the aspect of big data creation, JD.com analyzed through backstage big data and found that one plus user is mainly a group of highly educated young people aged 19-35 years. The user area is more biased and the second-tier cities. Meanwhile, the data also shows that the highly-configured Android machine The user group pays more attention to the memory and processor. Jingdong's big data research provides more reference and support for the OnePlus. It helps the company to penetrate the target audience more quickly and deeply and develops products that meet the market demand. Therefore, it has the full speed flagship. One plus six.
It is understood that one plus six current Jingdong Mall favorable rate of 99%, the user in the evaluation of goods also said: One plus six is the real flagship machine, smooth and fast throughout the use, powerful performance to force.
Yijia Technology CEO Liu Zuohu once said: OnePlus Mobile has always advocated a refined brand strategy, pursued the ultimate experience in products, concentrated resources on the channel to cooperate with Jingdong, and jointly created a perfect closed loop for purchase, use, and after-sale. Jingdong as a global 3C The market trump card, whether it is service concept, market accumulation or platform resources, is highly compatible with the one-plus demand, providing users with more high-quality products and services.
At the same time, Jingdong Mobile also stated that in the future trend of consumption upgrade, the cooperative relationship between Jingdong and OnePlus will be further deepened, 'from operations to logistics, from finance to marketing, fulfilling commitments in detail, and making great efforts in cooperation. Help each other to focus on the future in the competition.
