In this summer's World Cup, Suning will undoubtedly take the limelight.
Under the influence of the World Cup, Suning high-end color TV sets frequently refreshed the record. The data showed that only on June 1st the color TV set started, the sales of large-screen TVs with 65 inches and above increased by 442%, and OLED, QLED, and laser TV broke out.
On June 8th, Suning sent another happy news, Suning Tesco Guanqian Street Store, Suning Tesco Shanghai Fengxin Handan Road Store, Suning Tesco Shanghai Zhangyang North Road Shop, and sold three unit price of nearly 500,000. Sony 100Z9D, then brush the high-end sales record of color TV.
It is reported that since the launch of the product, Suning has sold 10 units. This 100-inch TV, which shines with the "Shen Hao Guang", is sold by Suning as a must-have for high-end families.
Relevant person in charge of Suning Color TV said that since Sun Yat-Sen’s high-end product sales continued to rise since the SCO’s promotion was opened in 618, during the kick-off period from June 1st to June 3rd, Sony’s OLED TV 65A8F with a unit price of RMB 25,000 sold 28 units, priced at RMB 26,000. Samsung QLED TV 65Q8C sold 16 units. Recently, it also sold the first unit price of 680,000 Sharp 120-inch TV.
It is not difficult to see that in the minds of consumers, the concept of 'buying high-end color TVs and coming to Suning' has been formed. With the continuous upgrading of Suning's e-commerce cloud stores, life scenes have been integrated into the stores to provide consumers with more Good experience. Consumers can clearly understand and feel the audio-visual impact brought by high-end large-screen TVs and naturally choose products that suit their needs.
Suning has become the "king of high-end color TV sales," and naturally has its own secret.
In terms of channels, Suning has been relying on more than 20 years of deep experience in the retail industry to create a supply chain advantage for its omni-channel products. Nearly 5,000 Internet stores have become an excellent showcase for high-end color TV sets. Suning retail cloud and other formats are stretched. The infiltration of high-end products into the 3rd and 4th markets has accelerated the consumption upgrade.
In terms of services, Suning launched 46 services, including shopping, service, delivery, after-sales service, customer service, return and green sharing, to create a worry-free shopping experience for consumers. There was no reason to return the goods on the day, 30 days for refund, 365 days for replacement, and the 30-day price guarantee service was further refined. For the users who changed the screen during the World Cup, the large-screen agent team had exclusive services.
According to industry sources, Suning will break new ground in the 618 mid-summer promotion and World Cup marketing, and sit firmly on the throne of the first channel of home appliances.
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