The General Administration of Market Supervision held the '6·18' centralized management guide for online sales promotion recently and requested the operators of online trading platforms (websites) to earnestly perform the main responsibilities of the network operators and earnestly accomplish the following:
Consciously abide by the relevant provisions of the "Network Transaction Management Measures" and "Interim Regulations on the Management of Concentrated Promotion of Networked Goods and Services"; conscientiously implement promotional information in advance publicity, the platform enters gatekeepers, and the promotion information is recorded and preserved; it is forbidden to restrict through agreements, etc. Promotion operators participate in promotional activities organized by other platforms.
Supervise sales promotion operators to fulfill their obligations for promotion activities consciously, comply with the relevant provisions of the "Interim Measures for the Return of Goods Purchased on the Internet for 7 Days No Reason," and shall not use format terms to infringe the legitimate rights and interests of consumers, and may not reduce the quality of goods due to promotions, and use the opportunity Falsely confessed the truth; consciously abide by the norms of promotional information and promotional advertising standards, and must not mislead the goods and services as false propaganda and expression, and must not publish false advertisements, and must not first increase prices before discounting, and may not falsely report special prices to extort customers. Price-free fraud; prohibits the use of fictitious transactions, trading volume or false user evaluations, etc.
Take necessary technical measures to ensure the normal operation of the platform, consciously strengthen the management of after-sales service teams, timely deal with consumer complaints and complaints from trademark right owners, formulate emergency plans for the logistics and distribution of promotional activities, and provide consumers with excellent quality, reasonable price, and good service. Commodities and services; prohibited from violating lawful, legitimate, necessary principles, collecting, using, leaking, selling consumer and business operator personal information.
Jingdong, Alibaba, Suning Tesco, Gome Online, Dangdang.com, NetEase Koala, Beibei.com, VIP.com and other 12 online trading platforms (websites) attended the symposium.