U.S. Secretary of Commerce Ross announced on the 7th that it has reached a new settlement agreement with China’s ZTE Corporation. According to the new settlement agreement, ZTE Corporation will pay a fine of US$1 billion and prepare another US$400 million for safekeeping by a third party. The agreement requires ZTE to retain the election by BIS. The special compliance coordinator who is scheduled to report to him is 10 years. In addition, the new agreement also requires ZTE to replace the entire board of directors and senior management of the two entities.
The ZTE Incident broke out during the Sino-US trade war and has attracted the attention of countless people. Many people have said that ZTE is an innocent influencer in the trade war between China and the United States. But in fact, the ZTE event is indeed a case of corporate violations. It is true that ZTE is indeed wrong. It is hoped that ZTE will act and cherish it in the United States. After all, in order to survive, we must rely on the supply of chips from the United States.
Once in the Chinese refrigerator market, once a new fly in the refrigerator industry's 'four golden flowers', it can now be described as ill-fated. The company was discontinued in November last year. In February of this year, the former major shareholder Hong Leong Asia injected capital as a restructured investor. To enable it to resume production, Hong Leong Asia recently announced a full withdrawal from Xinfei. In the absence of new takeovers, Henan Xinfei Electric Appliance Co., Ltd., Henan Xinfei Home Appliances Co., Ltd. and Henan Xinfei Refrigeration Appliances Co., Ltd. ( Hereinafter referred to as 'Xinfei Three Company' ) The merger reorganization manager will auction 100% equity of Xinfeisan Company on the 28th of this month.
This time, the Xinfei brand is probably going to disappear. Analysts in the industry believe that the overall value of Xinfei Electric is not big. The best way is to go bankrupt. After the bankruptcy reorganization, the factory assets have some value. If there is a suitable company, For acquisition, Xinfei may still live, but in terms of brand, Xinfei has become too marginalized in the refrigerator market, too weak, and brand value has been lost.
In recent days, the State Administration of Radio, Film, and Television has re-examined and notified the live broadcast of the World Cup in conjunction with relevant industrial policies. According to the management requirements of the Live Broadcasting Service in the Internet TV Administration's Article 181, the 2018 World Cup competition is not allowed. The live broadcast and time-delay broadcast of the game on the Internet TV platform can only provide match-on-demand services after the game is over. Otherwise, it will be a violation.
This means that Internet TV's World Cup live broadcast has been completely cool. But objectively speaking, SARFT is not really targeting Internet TV at this time. It just requires Internet TV to respect copyright, and don’t step on the goodwill of the sector to remind.
Internet TV was no match with the World Cup, but the kitchen and electric appliance companies took advantage of the World Cup. After the announcement of Vantage's 'French team wins, Vantage retired' statement at the end of May, the Belgian team sponsor Meiling refrigerator on June 4th. It also announced that 'Belgium won the championship and M lived free.' On June 5th, Wanhe also joined the 'free-for-one' corps, promising 'Argentina to win the championship.
In previous years, watching the World Cup will also drink beer to see the game, watching the World Cup this year can win appliances to show off his wife, think it is quite excited. But, at this time to the major companies to knock a blackboard, play like hot play marketing, The product is the root of the survival and development of the company. When marketing, don't forget to continue to improve product competitiveness.