Recently, the annual China International Kitchen and Bathroom Facilities Exhibition (hereinafter referred to as: Shanghai Kitchen and Bath Exhibition) ended at the Shanghai New International Expo Center. This is known as the 'barometer' and 'vane indicator' of the domestic kitchen and bath industry. At the exhibition, various exhibitors were showing their new products. While promoting new ideas, they also reflected some of their thinking and layout of future development.

In the fifth year of the Shanghai Kitchen and Bathing Exhibition, Yitian packed the outdoor advertising before the exhibition hall.

In terms of integrated kitchens, despite experiencing a slowdown in growth after the spring of this year, more than a dozen companies exhibited still exhibited a good momentum of contending. This side, Mei Da, Yi Tian, ​​Shuai Feng , Martians and other industry leading brands fully unveiled, and others, including Olin, Shuaikang, Midea, Big Dipper and other new entrants are also high-profile exhibitors.

Among them, Yitian, the first-line brand of the industry, has brought the latest products such as integrated stoves and dishwashers to the public, which has attracted wide attention from visitors. It is worth mentioning that the concept of a single integrated kitchen to a smart kitchen space is worth mentioning. It also leads the important trend of integrated stove industry's future development.

Yee Tin Intelligent Kitchen Appliances Director and Deputy Manager Yang Guang Accepts Aiken Power Grid Interview

Yiguang, a director of Yi Tian Smart Kitchen, deputy general manager, said in an interview with Aiken Power Grid: 'Yian Tian proposed the company's strategic development goals of 'Billion-Yuan-Yuan, One-Year-Ban Enterprise', so the focus is on integrated stoves. Creating a smart kitchen space that meets the needs of different users will be the direction of the next effort. For this year, YT Group will focus on products and channels, and strive to achieve more than 1 billion yuan in sales revenue, further expand the scale of the company. '

Integrated kitchen and dishwasher new appearance, gradually expand into smart kitchen space

From the Shanghai Kitchen and Bath Exhibition, there are two highlights in the products displayed by YiTian. The first is the new appearance of the integrated stove with new structure design, including the integrated stove S6 equipped with the largest 85L steamer in the industry. , And the industry's first dishwasher integrated stove S7. Yang Guang told reporters: 'Next, regardless of Yi Tian's integrated kitchen products will use this new structure, so that the real realization of the product's modularity, greatly improved Productivity. '

The second highlight is the lineup of dishwashers with progressively improved layouts, especially the desktop free installation of dishwashers. It has become a star product that attracts customers at the show. In fact, Yitian is the earliest in the integrated oven industry. One of the companies that took hold of the dishwasher market, relying on a professional R&D team, has not only become one of the few companies behind Haier and Midea who can independently manufacture tabletop dishwashers, but also integrates sink dishwashers. A series of layouts have been formed on various types of products, such as embedded dishwashers. 'After an up-and-coming promotional campaign and market, the dishwasher business will usher in a more substantial growth this year, and will form an integrated stove. A strong support. ' Yang Guang said.

Yitian adopts a new structure design steamer section integrated stove S6

According to another briefing, in the planning of Yee Tin smart kitchen space, the cabinets will also be an important product option. 'The cabinet project has always been considered by us. On the one hand, it is an integral part of building an overall smart kitchen space. On the other hand, the launched cabinets can meet the needs of large-scale channel decoration stores, and they can play a more significant role in the market. 'Yang Guang further said, 'but at this stage Yitian will also focus on the integrated stove And home appliances such as dishwashers to become bigger and stronger.

Accelerate the layout of channels to seize the development opportunities, firmly believe that the integrated cooker industry will have great development in the future

Since Yitian launched the brand transformation road of “Yi Tian Meng, Brand Road” in 2014, Yi Tian has always attached great importance to the investment promotion and brand display brought by professional exhibitions. In the past four years, Yi Tian has been a non- The company participated in three major building materials exhibitions in Beijing, Shanghai and Guangzhou.

The Shanghai Kitchen and Bath Exhibition is Yitian’s fifth consecutive year of expedition. In Yang Guang’s opinion, as a professional exhibition in the East China region, the Shanghai Kitchen and Bath Exhibition not only attracts relatively high-quality customer groups, but also enhances brand influence. It also has a more prominent role.

Yi Tian desktop free installation dishwasher large-scale listing

It is understood that Yitian plans to add more than 500 franchisees this year, continue to accelerate the layout of channel outlets, and lay a solid foundation for further large-scale production. Yang Guang said frankly, in terms of the integrated stove market, increase channel coverage. It is still the most important thing.

Yitian hopes to establish more than 5,000 brand stores nationwide within two to three years. To this end, we continue to accelerate the pace of staking and on the other hand through high-frequency terminal landing activities. Help franchisees to increase sales. In addition, we will pay more attention to the changes in new retail methods, such as deepening cooperation with e-commerce platforms such as Tmall, JD.com, etc., to conduct online and offline linkages, thereby enhancing channel collaboration capabilities.

When talking about the future development of the integrated cooker industry, Yang Guang used two 'convictions' to convey Yi Tian's confidence and determination. He said: 'Although the integrated stove market experienced a small setback in growth slowdown in the first half of the year. , However, whether it is increasing acceptance from the consumer side or the increasing number of industry endorsers, it shows that the sub-sector industry still has a lot of room for development. Therefore, Yitian firmly believes that the integrated cooker industry is promising. Convinced that he can lead in this industry.