In the first half of 2018, the most important home appliances promotion section 618 was still underway. The major home appliances brands ranked one after another in the Jingdong Home Appliances rankings, and the competition was extremely hot.
In addition, this year's 618 rankings have seen new changes compared to last year. Two of the 15 items other than a total category sales list are all about kitchen appliances, broken down into Chinese-style kitchen appliances and Western-style dishes. Kitchen electricity. When we open the home appliance page of Jingdong Mall, we also find that the kitchen appliance is subdivided into Western-style kitchen electric and Chinese-style kitchen electric.
In the two kitchen electrical sales rankings, Midea and Jiuyang both topped the top two. Supor, Galanz, Cubs, Rongshida and other traditional kitchen power brands have found themselves in the top two lists.
Tiger brand, Panasonic, and Zojirushi captured three seats of Chinese kitchen electric TOP10 in the three Japanese brands, showing similar Chinese and Japanese cooking concepts and operation methods. The air-conditioned brand Oaks, famous for its young fashion, not only achieved air-conditioning in this year's 618 rankings. Sales of the first and the full category sales were second and unexpectedly achieved breakthroughs in Western-style kitchen appliances, and they took the seventh place in the TOP10 rankings. This year, the 618 was a big winner, grabbing the top spot in TV sales, air Purification, water purifiers and dust-removing appliances San Xiaomi second, also grabbed the sixth ranking in the Chinese kitchen appliances.
In the two lists, we can see that the major competitions among kitchen brands are extremely fierce. The difference between Supor, the fifth place in the Western-style kitchens and the tenth Westinghouse, is negligible. In the more competitive Chinese kitchens, The third place, Philips, to the tenth place, is almost indistinguishable from the naked eye. Maybe today's list will be overtaken tomorrow.
Why does Jingdong Home Appliances have to subdivide kitchen power into Chinese and Western styles in 618 in 2018? Perhaps because kitchen power has been one of the fastest growing categories in the industry since 2014. According to relevant statistics, 2014-2016, The market size of kitchen appliances reached 66.6 billion yuan, 74.3 billion yuan and 84.6 billion yuan respectively, and the average annual growth rate exceeded 10%. The growth rate was higher than that of the household appliance market as a whole.
There are two main reasons for the rapid growth of kitchen appliances: After the gradual disappearance of real estate dividends, consumer upgrading trends and consumer demand continue to upgrade iteratively, new products to eliminate old products to promote the development of kitchen appliances; the great kinetic energy provided by the development of the second and third tier cities, Especially in the case of low household kitchen electric products, the increase in urbanization rate and the release of the demand for rural populations to gradually migrate to cities, plus 80, 90 became the main force of consumption, all driving the rapid growth of kitchen appliances. With the promotion of consumer upgrades and the strong promotion of kitchen electric products, kitchen electric products that are constantly developing towards high-end trends have gradually emerged into two major branches: Chinese kitchen electric appliances and Western-style kitchen electric appliances.
As we all know, westerners pay more attention to the kitchen style and the Chinese people pay more attention to the practicality of the kitchen. There are essential differences between the two. From the perspective of the classification of Chinese and Western kitchen appliances, two types of kitchen appliances are prepared for two orthologous organisms. You have a coffee machine, I have a soybean milk machine; you have an electric oven, I have an induction cooker; you have a bread machine, I have a rice cooker.
What kinds of consumers are Chinese and Western kitchen appliances?
In Europe, there is a proverb saying: Look at the living room to know the master's career achievements. Look at the kitchen to know the owner's lifestyle. A simple sentence reveals the value of the kitchen in Western life. The kitchen is both cooking and dining. Leisure, Chatting and Communication. Western kitchens have always been beautiful, clean, and generous. With the development of kitchen culture, 'Western learning', more and more young people in the past two years have made their own kitchens open. Or semi-open pattern.
The gradual subdivision of kitchen appliances into Chinese and western styles also gives us more choices. When you need to finish a meal quickly, efficiently and cleanly, Western-style kitchen appliances are often more in line with your needs. If you want to It was the best choice for the family to entertain their friends and choose to make a big meal with Chinese-style kitchen appliances. In any case in 2018, the Jingdong Household Appliances Co., Ltd. has become the best choice for us to find the best quality kitchen appliances. .
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