On June 9th, Jingdong Mobile’s OPPO brand day went hot, and various OPPO R15 and other new products counterattacked and continued to erupt. OPPO mobile phones were boosted and the Jingdong mobile phone sales volume and sales volume on that day increased by the same time as the “double champion”. , OPPO R15 nebula launched a wave of young users to purchase, praise rate of up to 99%. And in the OPPO R15 to become successful products behind the market, mainly Jingdong data, marketing and other multi-dimensional empowering OPPO to accumulate.
At present, due to the participation of many brands, the competition in the entire smart phone market has become more intense and the market has begun to show a saturated state. The sales growth rate has gradually slowed down. According to the latest data, the total annual shipments of the Chinese smartphone market in 2017 is 459 million. The Ministry of Commerce, which fell 4% from 2016, is the first time that the total shipments of smartphones in China have been declining. Based on this, OPPOs, which have been developing online channels, are in urgent need of expanding their sales channels through online platforms. Looking for more consumption growth points, Jingdong, as the leading e-commerce platform in the world, is the preferred choice for online development, and the results prove that this choice is unquestionable.
The success of OPPO R5, OPPO R7, OPPO R9 and other products made the OPPO handset synonymous with explosives. OPPO R15, as the product of the cooperation between Jingdong Mobile' OPPO Brand Day and Jingdong Platform for the first time this year, allowed OPPO to continue its success. Wrote the story of 'section explosion'.
However, not only has this boosted OPPO R15's new listing series, it has brought OPPO's presence on the JD.com platform. Earlier, OPPO R15's first-selling performance on the JD.com platform was also very gratifying. The first sale of the OPPO R15 became the Jingdong e-commerce platform. The full-price segment sales and sales champion, and in the official self-operated flagship store of JD.com, OPPO R15 Purple Star has won praise from many users for its functions in design, photo shooting, games, and charging. The overall favorable rate is even higher. Is up to 100%.
In addition, on June 16, 2017, OPPO R11 was officially launched and sold on the JD.com platform for 5 minutes. OPPO Jingdong Mall sales exceeded the first place, selling for 7 minutes, and OPPO R11 became the number one sales item, refreshing the OPPO. Online sales records. While feeling the sales and reputation of OPPO's multiple mobile phones, Jingdong's role as a leading e-commerce platform is even more difficult to ignore.
In addition, OPPO, as a popular handset brand for young people, has always attached great importance to the interaction with young consumers. Jingdong has a high reputation among young people and has extensive experience in marketing planning based on young people's interests and hobbies. Has also become the other important factor that the two sides can reach deep cooperation.
At the beginning of OPPO's establishment, it always insisted on user orientation, emphasizing the keen insight and satisfaction of user needs. Whether it is from mobile phone design or marketing, it is popular with young people. Jingdong mobile phone is the preferred platform for serving over 200 million users. Accumulated a wealth of user data. With the help of the portraits of young users, the two sides planned a lot of marketing activities, such as the OPPO Jingdong Super Brand Day offline event held on April 1, 2018 - '100 chickens' The competition made OPPO R15 become one of the most popular models in the same period with extremely high attention and hot sales. There are many reasons behind this. In addition to the OPPO's grasp and satisfaction of the user's functional requirements, there are also from Jingdong. The empowerment of data marketing, accurately grasping the preferences of young groups, boosting OPPO mobile phones to achieve breakthrough sales online.
Jingdong's cooperation with OPPO mobile phones is a powerful combination of quality products and quality services. It is an important model from maturity to success, and it is a market opportunity brought by consumption upgrade. It is foreseeable that this OPPO R15 series mobile phone is based in Jingdong. Big sales, the strategic cooperation between the two parties will surely become closer, and this is exactly in line with the concept of 'coordinated development and mutual benefit' between Jingdong and the brand. In the future, under the guidance of the 'Unrestricted Retail' strategy, with the Online and offline integration continues to deepen from depth to depth, Jingdong's hand in hand with OPPO to create a win-win situation is bound to take a new height.
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