Yu Chengdong Zhao Minglian GPU Turbo+ Glory Play

This afternoon, Huawei’s consumer business CEO Yu Chengdong and President Zhao Ming jointly announced “very scary technologies” - the revolutionary graphics processing acceleration technology GPU Turbo and glory Play mobile phones. Yu Chengdong participated in and personally published GPU Turbo technology. This technology reconstructs the traditional graphics processing framework on the bottom layer of the mobile phone system and realizes the cooperation between hardware and software. Yu Chengdong said: 'GPU Turbo has solved the long-standing problems of Android, and has brought unprecedented transcendence to the Android system.' Zhao Ming's high-profile announcement announced that this revolutionary technology will be applied to the new Play Play product released on the same day for the first time, which will increase the graphics processing efficiency of mobile phones by up to 60%, while maximizing the energy consumption of the System on Chip (SoC). 30%. Also announced glory Play pricing, 4GB+64GB Netcom version price: 1999 yuan, 6GB+64GB Netcom version price: 2399 yuan.

Yu Chengdong's first announcement at the Glory Mobile Phone Conference and Zhao Ming’s joint publication was interpreted by the industry as a sign of its recognition and satisfaction with the development of Glory Mobile’s independent brand. At the launch event, Yu Chengdong stated that under the glory of the mobile phone brand, Huawei+Glory’s dual brand Mobile phone sales have achieved rapid growth of 51 times in 7 years, and shipments reached 153 million units in 2017. According to GFK data, it has now ranked third in the world, close to the second position, in some key countries such as Spain, Italy, and Poland. Has been ranked first, in Russia, France, Austria, Hungary, Thailand, Finland, Pakistan, Saudi Arabia, Czech Republic, Greece, Romania, Malaysia, Egypt, Colombia and other 14 countries ranked second. Yu Chengdong estimates, 2018 The annual sales of Huawei+Glory dual-brand will exceed 200 million units, and the Chinese market share is expected to exceed 30%. In the future, this figure is expected to become 40%.

In an interview with the media, Zhao Ming said that the Glory mobile phone brand was positioned as 'the young people's favorite technology wave' and began to operate independently in 2015. According to Sinodata, it became the first brand of Internet mobile phone in China in 2017 and continued. To date, in 2018, Glory Mobile officially launched its global business. It plans to become the world’s top five mobile phone brands in 3 years, with a 50% share of domestic revenue and overseas revenue. According to Zhao Ming, in the first quarter of this year, Glory Mobile’s overseas market revenue The proportion of total revenue has increased from 15% at the end of last year to 20%, and it is expected to increase to 25%-30% at the end of the year.

This time, 'Breakthrough, Faster and Faster'. Newly released, Zhao Ming released a total of 5 products, including Honor Play, Glory 9i, Glory MagicBook Notebook, Glory Clear Headphones, Glory Sports Bracers, and the appearance of young people. Lifestyle, Fashion, Technology, Fashion.

Behind the glory of Rongyao's products, Huawei's overall R&D strength is strongly supported. At the press conference, Yu Chengdong made a strong endorsement for the glory of product strength, and released Huawei's overall R&D capabilities at the site: As of 2017, 10 years Huawei R&D investment has reached 394 billion yuan. In 2017 alone, R&D investment reached 10.4 billion euros, accounting for 14.9% of revenue, surpassing Apple, ranking sixth in global R&D investment.

At present, Huawei has 14 research institutes and 36 joint innovation centers around the world. It strives to build world-class scientific research capabilities. In 2017, it applied for 2,398 patents to the European Union, ranking first in the world. As of 2017, it has obtained a total of 74,307 patents. Relying on its strong technological R&D capabilities, Huawei has industry-leading 5G technology, the strongest smart camera phone, and the world's first AI mobile phone. The world’s first AI mobile phone is from the Glory brand.

Since its independence, the Glory brand has been positioned to lead innovation and change. Therefore, many of Huawei's technologies were first applied to Glory products. In addition to the world’s first application of GPU Turbo to the glory Play mobile phone, in December 2014, Glory 6 Plus is the first to use dual-camera technology. The rear parallel bionic dual 8-megapixel camera design is original and glorious, with a front-end 8 megapixel camera artifact. In May 2016, VR technology was first introduced on the Glory V8; July 2016, Take the lead in applying the double-sided 2.5D glass fuselage to Glory 8. In December 2016, Glory launched the first artificial smart phone, Glory Magic, to lead the mobile phone industry into the wisdom era. In June 2017, Glory 9 pioneered 15 layers of 3D technology. Full Aurora Glass; In November 2017, Glory launched the second generation AI mobile phone glory V10, setting off the 'AI Speed ​​Revolution' in the smartphone industry; April 2018, Glory's 10 pioneered color changing Aurora coating.

The first application of new technologies on a number of occasions instilled glory into the brand's tone of technology + tidal play. In September 2016, Bain, the world’s leading management consulting company, released its first NPS survey and analysis launched in the Chinese market. In the smart phone industry, Huawei, Glory and Apple Mobile are tied for first place. The brand's net recommendation value is as high as 47%, which is 44% higher than that of the backward brand NPS.

The glory Play mobile phone with GPU Turbo's revolutionary technology is another masterpiece of Huawei + Glory dual brand operation, which will further enhance the brand influence of both companies in the global market.

Surprisingly, this glory also ushered in a global-level strategic partner - Audi Sport brand, the two sides will be the first cooperation in the Audi R8. Audi sports pursuit of the brand experience of speed experience, and GPU Turbo revolutionary The technology brings a 'breakthrough limit, is a fast' product experience to Glory Mobile, achieving a perfect fit. In the future, Audi will join hands in glory, compete in the global R8 Lms Cup, and use extreme performance interpretation to break through the self and pursue the connotation of speed.


June 6, 2018, Beijing 'Today's afternoon, Huawei's consumer business CEO Yu Chengdong and President Zhao Ming jointly released 'very scary technologies' - a revolutionary graphics processing acceleration technology GPU Turbo and glory Play mobile phones. Yu Chengdong participated in and personally published GPU Turbo technology. This technology reconstructs the traditional graphics processing framework at the bottom of the mobile phone system and realizes the cooperation between hardware and software. Yu Chengdong said: 'GPU Turbo solves the long-standing problem of Android, and gives The Android system has brought unprecedented transcendence. ' Then Zhao Ming staged a high-profile announcement that this revolutionary technology will be used for the first time in the world to be released on the glory Play new product released on the same day, which can increase the graphics processing efficiency of the mobile phone by up to 60%, and at the same time the SoC. (System on Chip) The energy consumption is reduced by up to 30%. At the same time, Honorable Play Pricing is announced. The 4GB+64GB Netcom Edition is priced at RMB 1999, and the 6GB+64GB Netcom Edition is priced at RMB 2,399.

Yu Chengdong's first announcement at the Glory Mobile Phone Conference and Zhao Ming’s joint publication was interpreted by the industry as a sign of its recognition and satisfaction with the development of Glory Mobile’s independent brand. At the launch event, Yu Chengdong stated that under the glory of the mobile phone brand, Huawei+Glory’s dual brand Mobile phone sales have achieved rapid growth of 51 times in 7 years, and shipments reached 153 million units in 2017. According to GFK data, it has now ranked third in the world, close to the second position, in some key countries such as Spain, Italy, and Poland. Has been ranked first, in Russia, France, Austria, Hungary, Thailand, Finland, Pakistan, Saudi Arabia, Czech Republic, Greece, Romania, Malaysia, Egypt, Colombia and other 14 countries ranked second. Yu Chengdong estimates, 2018 The annual sales of Huawei+Glory dual-brand will exceed 200 million units, and the Chinese market share is expected to exceed 30%. In the future, this figure is expected to become 40%.

In an interview with the media, Zhao Ming said that the Glory mobile phone brand was positioned as 'the young people's favorite technology wave' and began to operate independently in 2015. According to Sinodata, it became the first brand of Internet mobile phone in China in 2017 and continued. To date, in 2018, Glory Mobile officially launched its global business. It plans to become the world’s top five mobile phone brands in 3 years, with a 50% share of domestic revenue and overseas revenue. According to Zhao Ming, in the first quarter of this year, Glory Mobile’s overseas market revenue The proportion of total revenue has increased from 15% at the end of last year to 20%, and it is expected to increase to 25%-30% at the end of the year.

This time, 'Breakthrough, Faster and Faster'. Newly released, Zhao Ming released a total of 5 products, including Honor Play, Glory 9i, Glory MagicBook Notebook, Glory Clear Headphones, Glory Sports Bracers, and the appearance of young people. Lifestyle, Fashion, Technology, Fashion.

Behind the glory of Rongyao's products, Huawei's overall R&D strength is strongly supported. At the press conference, Yu Chengdong made a strong endorsement for the glory of product strength, and released Huawei's overall R&D capabilities at the site: As of 2017, 10 years Huawei R&D investment has reached 394 billion yuan. In 2017 alone, R&D investment reached 10.4 billion euros, accounting for 14.9% of revenue, surpassing Apple, ranking sixth in global R&D investment.

At present, Huawei has 14 research institutes and 36 joint innovation centers around the world. It strives to build world-class scientific research capabilities. In 2017, it applied for 2,398 patents to the European Union, ranking first in the world. As of 2017, it has obtained a total of 74,307 patents. Relying on its strong technological R&D capabilities, Huawei has industry-leading 5G technology, the strongest smart camera phone, and the world's first AI mobile phone. The world’s first AI mobile phone is from the Glory brand.

Since its independence, the Glory brand has been positioned to lead innovation and change. Therefore, many of Huawei's technologies were first applied to Glory products. In addition to the world’s first application of GPU Turbo to the glory Play mobile phone, in December 2014, Glory 6 Plus is the first to use dual-camera technology. The rear parallel bionic dual 8-megapixel camera design is original and glorious, with a front-end 8 megapixel camera artifact. In May 2016, VR technology was first introduced on the Glory V8; July 2016, Take the lead in applying the double-sided 2.5D glass fuselage to Glory 8. In December 2016, Glory launched the first artificial smart phone, Glory Magic, to lead the mobile phone industry into the wisdom era. In June 2017, Glory 9 pioneered 15 layers of 3D technology. Full Aurora Glass; In November 2017, Glory launched the second generation AI mobile phone glory V10, setting off the 'AI Speed ​​Revolution' in the smartphone industry; April 2018, Glory's 10 pioneered color changing Aurora coating.

The first application of new technologies on a number of occasions instilled glory into the brand's tone of technology + tidal play. In September 2016, Bain, the world’s leading management consulting company, released its first NPS survey and analysis launched in the Chinese market. In the smart phone industry, Huawei, Glory and Apple Mobile are tied for first place. The brand's net recommendation value is as high as 47%, which is 44% higher than that of the backward brand NPS.

The glory Play mobile phone with GPU Turbo's revolutionary technology is another masterpiece of Huawei + Glory dual brand operation, which will further enhance the brand influence of both companies in the global market.

Surprisingly, this glory also ushered in a global-level strategic partner - Audi Sport brand, the two sides will be the first cooperation in the Audi R8. Audi sports pursuit of the brand experience of speed experience, and GPU Turbo revolutionary The technology brings a 'breakthrough limit, is a fast' product experience to Glory Mobile, achieving a perfect fit. In the future, Audi will join hands in glory, compete in the global R8 Lms Cup, and use extreme performance interpretation to break through the self and pursue the connotation of speed.

2016 GoodChinaBrand | ICP: 12011751 | China Exports