'Better life, starting from water' ... As people's demands for water quality become higher and higher, water purifiers gradually become the 'new darling' of homes. In 2016, China's sales of water purifiers was 20.3 billion yuan, including offline sales. This was 4.05 billion yuan, an increase of 51.7% over the same period of last year. There is a saying that 'ten quick has three false'. The hot market has also exposed some problems.
Water purifier quality repeatedly
Zhang Qiang, who lives in the Chaoyang District of Beijing, hesitated after visiting the water purification market: 'The selling price of this home was only a hundred dollars, but the other one was sold for nearly 5,000 yuan. It looks almost the same, but it is not good or bad. On March 13, after the reporter visited the market, he also discovered that there are many brands of water purifiers, and the prices are very different. Among them, the cheapest one is priced at only RMB 196 and is directly installed on the faucet; the most expensive one is the Central Government. Intelligent water purifier, price of nearly 10,000 yuan.
In order to attract customers' purchases, the merchants have also played an active role in enriching the concept of oxygen and other health concepts, such as 'beauty', 'freckle', 'can fight cancer', and other publicity. In a water purifier store, the clerk introduced a reporter The RO water purifier with a price of RMB 4,998 said that its 'filtering technology is the most advanced. It can remove 99% of impurities, and the water that comes out is the healthiest.' The reporter said that the price was a bit high, and the clerk introduced a price again. 998 yuan ultrafiltration water purifier, and said the filtered water is rich in minerals, beneficial to the body.
In addition to price confusion, the quality of water purifiers has been questioned. The General Administration of Quality Supervision, Inspection and Quarantine conducted a random inspection of the water purifiers of 33 companies across the country and found that 40% failed. The Director of the Center for Analysis and Testing of Healthy Household Appliances, China Household Electrical Appliances Research Institute Lu Jianguo stated that since 2014, AQSIQ has organized three national supervision and random inspections. The results show that the water purifier qualification rate does not exceed 70%, which is a relatively low level in the home appliance industry.
The industry insider Feng also broke the news to the reporter, said a 2800 yuan RO water purifier, opened the look and found that the accessories for the ex-factory price of a 1.8 yuan meltblown filter, a 3 yuan compressed activated carbon filter, also There are two granular activated carbon filters with no more than 3.5 yuan, and a 60 yuan RO membrane. 'In addition to the low end of the accessories, some businesses do not dare to sell 'water batches' (sanitation permit for drinking water hygiene and safety products).'
Industry lacks strong supervision
Lu Jianguo believes that the phenomenon of high prices, indiscriminate effects and other phenomena have exposed several major problems in the water purifier industry.
One is that there are standards that are difficult to implement Currently there are GB/T30307 national standards and QB/T4143, QB/T4144 industry standards. Standards are in place, but not widely used. Most companies always try to bypass the standard requirements, and some companies do not know why, and not Implementation of standards.
The second is oversight, difficult to cover At present, the water purifier industry is in a state of multiple dispersions. Although there are more than 4,000 domestic water purifier brands, it can only be a national brand. Behind the prosperity of the industry, a large number of profit-driven small businesses exist. , Virtually increase the difficulty of supervision and enforcement.
The third is technology, difficult to distinguish The biggest problem with water purifiers is poor experi- ence. Consumers rely on their appearance, and prices are hard to tell. In spite of the availability of clean water testing agencies, they are small and expensive, and companies are reluctant to detect them, causing some products to fail to meet standards. The requirements are also listed for sale.
The fourth is that consumers favor the psychology of foreign brands and give some unscrupulous merchants an opportunity to use the banner of “foreign name” to earn profits. Lu Jianguo said that relying solely on government-led supervision, it is difficult to form a With the management of a small workshop-style enterprise, some companies have become netted fish. They have shown exaggerated efficacy, false propaganda and other issues. He believes that consumers' participation in market supervision is the best mode of supervision.
Filter element should be replaced regularly
The main function of the water purifier is to improve water quality and remove harmful substances such as residual chlorine, heavy metals, suspended solids, etc., but the use of unqualified water purifiers will pollute water sources. Lu Jianguo said: 'Some manufacturers say that their own water purification The device can remove 99% of impurities, can make magnetized water, or have some health functions. These arguments are mostly marketing gimmicks, lack scientific basis, and consumers need to be careful to choose. ' Pick qualified water purifiers, Lu Jianguo gave Several suggestions.
One is to view the certificate It depends on whether the dealer's sales documents (business license, organization code certificate, tax registration certificate, etc.) are complete. In addition, is there a sanitation permit issued by the national health authority for drinking water health and safety? Come out, don't buy such a water purifier.
The second is to understand the water quality In areas with good water quality, filter water purifiers can be purchased; water-contaminated, heavily-polluted areas, or households with direct drinking needs can purchase reverse osmosis water purifiers. Generally speaking, directly Water purification device on the faucet, using a microfiltration membrane, the effect will be slightly weaker than the ultrafiltration.
The third is to see the filter The high hardness water quality in the north of China and the limestone area in the south have high content of calcium and magnesium ions in the water. You should purchase an advanced filter water purifier with an ion exchange resin filter element. The areas with chlorine in the water and heavy odors can be purchased. Home water purifier with more activated carbon load.
The fourth is to look at the waste water rate Depending on whether the water purifier has a national accreditation body's test report, whether it has a detailed manufacturer's and water purifier's wastewater rate. A similar water purifier, try to choose a low rate of waste water.
The longer the water purifier is used, the more harmful substances the filter element intercepts, and the function of which is reduced. Lu Jianguo reminds that some consumers do not replace the filter element after installing the water purifier for a long time, not only does it have no effect on water purification, but also Cause secondary pollution to tap water. The regular manufacturer's water purifier will be accompanied by a post-sales contact card. The above will mark how long it takes to replace the filter. Consumers should find the purchased brand after sale and change it regularly.