1,500 million | 37,000 Taiwan Jingdong Huawei Huawei | 'Domineering Show'

On June 8th, JD.com’s 'Huawei Brand Day' debuted in the Jingdong 618 World War. It was full of domineering at home: Huawei brand’s total daily sales were 115 million, and total sales volume was 37,000. Among them, Huawei P20 and Huawei P20Pro were over 3,000. The price segment is still the best player for Android, and the performance is eye-catching. In this hot Jingdong Mobile Phone 618, Huawei is indeed a strong player. However, overseas markets, Huawei's domestic market is not delayed, but also how to each market Do you have a stable place in the war?

Strength of empowerment, Huawei 'invincible'

Recently, data company IDC released data show that as the world's largest smart phone market, China's smartphone sales in the first quarter of 2018 continued its downward trend in the second half of last year, for the first time falling below 100 million units, a year-on-year decrease of 21%. The current state of the memory market in China hits the ceiling. Many mobile phone manufacturers have begun to step out of the siege and seek overseas development. Among them, Huawei is in this list and has replicated China’s success in India.

At the same time, another set of data cannot be ignored. In the year 2017, offline sales fell by 3%, Jingdong’s sales volume performed brilliantly. In 2017, the annual growth rate reached 11%. Far exceeds the average growth rate of 5% in the online market. In terms of sales, JD’s leading edge is also evident, with year-on-year sales growth of 32% year-on-year, nearly double that of other online platforms. As high-quality 290 million RMB The industry leader of users, JD.com uses large user consumption data to gain insights into market trends, such as making games in the mobile phone market, cooperating with manufacturers to hold 'Golden Machine Awards' industry events, and logistics, finance, marketing, big data, etc. Its advantages have become the only platform for the industry's growth against the market, and it has become the preferred platform for many domestic and international famous mobile phone brands to build their business in the Chinese market.

Although there are many overseas records, the Chinese market, as the world's largest smartphone market, is still the market that needs to go all out to deepen as Huawei's roots. However, Huawei, which is already in the sea, can still be at the forefront of the strong Chinese market. The answer is self-evident. From November 24, 2016, JD.com held the Huawei Super Brand Day for the first time. The day's mobile phone sales were 186 million. By 2017, JD.D11's Huawei mobile phone 11.11, the same day's order amount was 430 million, which was the same period in 2016. 2.8x, and then on November 30th, 2017, Jingdong Huawei's ace superbrand daily sales amounted to 440 million yuan, an increase of 77% over the same period of last year. JD has been promoting Huawei among the top domestic mobile phone brands.

This year, Huawei’s performance in Jingdong mobile phone is also remarkable. From April 12th to April 15th, Huawei P20 won the first prize of Jingdong Mobile’s single product sales and sales in the Jingdong debut. A popular flagship model popular with consumers. On May 5th, JD.com’s 'Huawei Super Brand Day', the P20 series had three consecutive sales of new products. Similarly, in the Jingdong mobile phone 618 war that just opened, Huawei also showed its talents. All of them entered Jingdong's 618 mobile phone racing list for several consecutive days. Its sales volume maintained the fourth-best sales ranking, and its cumulative record hit a third place. Huawei's mobile phone accessories also performed extremely well. Looking back at Huawei's performance in the Chinese market in recent years , Jingdong as an intimate partner, has become under the weight of Huawei's continuous development assists.

Based on the identification of cultural values, creating a marketing explosion

The achievements created by the cooperation have become the topic that industry players have mentioned about Jingdong and Huawei. However, this is only the external strength brought by the close cooperation between the two companies. In fact, the two parties are deeper than their achievements. The levels, such as cultural values, marketing services, development concepts, have reached an agreement.

During the 618 period in 2017, Huawei’s consumer business CEO Yu Chengdong spoke for the first time and announced Huawei’s achievements in JD 618. He was very proud of the Huawei brand. Later, in order to further deepen cooperation, two Huawei management consultants in August – Teacher Chen Peigen and teacher Wu Chunbo came to Jingdong to conduct a comprehensive interpretation of Huawei's culture, mechanism, and management. This directly led to the 'Double East' meeting.

On December 20th, 2017, Huawei Consumer Business CEO Yu Chengdong and Jingdong Group Chairman Liu Qiangdong met in JD.com headquarters and conducted in-depth exchanges on 2018 channel and product customization, e-commerce development trends and other issues for 2018 The strategic cooperation set the tone. In order to fully implement the spirit of 'Double East', at the beginning of 2018, senior Jingdong leaders visited Huawei and gave a lecture on the 14th iron law of JD. The purpose was to let both parties understand and understand each other’s corporate culture. After that, we must achieve effective cultural identity and win together on the basis of openness.

And on a specific level, JD's marketing capabilities for Huawei's empowerment are a highlight of the icing on the cake. On May 2nd, a magical show with a dream, sci-fi, and magical powers enabled Jingdong Mobile Phones. And Huawei's hot network. 'Three Photo Everything' event is based on Huawei's P20Pro 'excellent night vision imaging capabilities, rapid capture and lossless zoom' three product highlights, Jingdong mobile phone and Huawei jointly prepared for Huawei P20Pro preheat marketing In order to demonstrate Huawei P20Pro's three cameras allow the public to capture everything in the world, people can see the beauty of a more beautiful and rich world. In the end, this customized marketing not only caused a hot debate at the public level, but also set off Jingdong. Empowering Huawei to reach out to its users with marketing empowerment, tap potential customers, and open up the way for product launches.

In addition, JD has also tried Huawei's marketing experience on the mobile phone +AR. At the press conference of Huawei’s P20 mobile phone, Huawei P20 mobile phone launched a virtual sample application on the JD.com app for easy shopping. Once the video was made public, people began to inspire curiosity and interest. To deepen the cooperation between the two parties on new technologies, the Huawei-Jingdong AR Technology Joint Laboratory was formally established on April 26. In the future, both parties will focus on AR technology sharing capabilities. Build standards to create a high-quality AR shopping environment for JD. Through the joint innovation of special technologies and the standard exploration of industry rules, the latest technologies such as JD.com's AR/VR technology can be quickly launched on Huawei mobile phones, bringing users the ultimate AR shopping experience. With the development of JD.com, the strength of JD.com has become more and more prominent. Whether it is marketing or emerging technologies such as AR, JD.com can gain insights into the industry's development trends at a higher level, and can flexibly match the advantages of resources for manufacturers to help them develop comprehensively. Increase brand value.

It is reported that Huawei Consumer BG Greater China Executive Vice President Lu Luping and Huawei Consumer BG Greater China Electronic Commerce Business Director Zhang Junsong will visit Jingdong on June 17th to cheer for the June 18th. Huawei is looking forward to once again creating industry success. It can be seen that Jingdong Mobile Phone 618 has become a platform for all brand manufacturers to compete with each other as a battlefield that cannot be overlooked in the annual mobile phone wars. It holds a place in the Jingdong Mobile's real-time race list and represents its corporate strength. , User word of mouth, product quality, and other aspects of outstanding performance, and want to 'reach high perspective', apparently, Jingdong is that can not get around the high mountains.

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