A few days ago, Ruiao launched the bubble fruity micro-funge series, and the beverage giant Coca-Cola breaks the tradition of more than one hundred years for the first time in Japan to get involved in the low-alcohol drink market. In addition, Wuliangye is also the first to carry out research and development of low-alcohol liquor technology, in low-alcohol liquor. The technology in the field has been consummated. The industry believes that with the rise of new generations of consumer groups, the low-alcohol market, including liquor and pre-composed cocktails, has broad prospects for development.
Low wine market has broad prospects Winemaking equipment or development opportunities
According to relevant sources, although the low-alcoholic cocktail, a pre-made cocktail, has been ups and downs, it is now showing signs of re-emergence. In China, liquor companies, sparkling wine companies, and pre-mixed companies have all spotted the low-alcohol market. In the long run, the pre-tuned cocktail market is more promising.
According to an industry observer, from the point of view of the product characteristics of the Rui'ao/Weiwei series, it is a low-alcoholic liqueur drink that fits the young consumer groups with the appetite of 'micro-pumping' for universal drinking. Wuliangye uses starch. Adsorption - The technique of removing turbidity by cryogenic filtration has been updated to the third generation to better meet the market's demand for healthy, low-alcohol wines.
Undoubtedly, the low-alcohol wine market has broad prospects for development, and products with excellent quality and taste are also more popular with the market. This requires companies to consider whether products can match and meet market demand, but also continue to innovate and process Craftsmanship, technology, equipment, good product quality. According to the person in charge, high quality Luzhou-flavor liquor
Production is not easy, we must innovate and upgrade the original high-alcohol production process in order to develop an elegant low-alcohol wine with a unique flavor.
The author has learned that the production of low-alcoholic liquor in general includes high-quality lyoin production, grading storage, mixing of base liquors, decantering, turbidity removal of base liquors, filtration, blending, seasoning, inspection, fine-tuning, testing, filtration, and filling. Processes, including premium lychee production, base liquor turbidity removal, blending seasoning, etc., are key control points. The equipment used includes solid fermentation tanks, filtration equipment, blending equipment and other brewing equipment. Compared with artificially produced music, blending not only improved The work efficiency also avoids the pollution caused by excessive manual operations, guarantees the safety of the wine, and hygiene.
In fact, apart from the production process and technology, many companies have begun to make innovation breakthroughs in packaging. It is understood that most of the pre-tuned cocktail packaging in the market are frosted glass bottles, but Huiyuan’s latest launch of a real-colored cocktail It became a PET bottle. Analysts said that, on the one hand, they aimed to target young consumers through market segmentation. On the other hand, because frosted glass bottles cause pollution in the production process, at the same time, high temperature sterilization, antiseptic sterilization The method will have a certain influence on product quality and taste.
The author was informed that Huiyuan invested more than RMB 2 billion in the introduction of more than 10 PET bottle production lines. During the production process, the bottle body is formed once. Compared with the glass bottle pre-conditioning cocktail filling and sterilization method, cold filling at a low temperature does not affect the vacuum sterilization. The taste of wine, product shelf life can reach one year.
Industry experts believe that with the rise of new generations of consumer groups, the market demand for low-alcohol wines is already slightly higher than that of high-alcohol wines. However, the current low-alcohol wines also belong to niche products, such as cocktails and other pre-mixed drinks, but they have not yet formed. With a large scale of industry, it is estimated that the low-alcohol market will be about RMB 5 billion. However, the market prospect is broad, and relevant winemaking equipment is expected to usher in development opportunities.