On June 7, according to the analysis report of the refrigerator industry in the first quarter of 2018 released by China Yikang, the overall average price of the offline refrigerator market in the first quarter of this year was 4,106 yuan, an increase of 524 yuan compared with 3,582 yuan in the same period of last year, a year-on-year increase of 14.63. %, leading the market for white electricity. By comparison, the average price of washing machines in other white goods increased by 7.1% year-on-year, and the average price of air conditioners rose by 4.6% year-on-year.
In addition, from the standpoint of color TV market performance, Internet TV models that attract users with concepts and harvest sales at low prices have encountered 'ceilings'. A large number of new Internet brands have entered the smart TV market that has lacked effective growth in various names. Overdue sales over the next few years. At present, the consumption structure of the TV market has been upgraded to mid- to high-end. Chinese users no longer need low-priced products, but high-quality products. Therefore, the price of color TVs has also steadily risen.
The Beijing Commercial Daily reporter found that starting from the beginning of 2017, the prices of steel, copper, aluminum and other raw materials have risen, causing the associated household electrical appliance industry, which has a very high degree of price, to also increase its price. Take TV as an example, at present, in the entire TV set. In the cost structure, the screen body accounts for 70%. As the upstream core supplier of TV manufacturers, the panel panel manufacturers are most affected by the increase in raw material prices, and this pressure is transmitted to TV manufacturers.
Judging from various current analysis, many people have attributed this round of rise to the rise in raw material prices, but it is not the only reason for this round of price hikes in the home appliance industry. In the eyes of the industry, the increase in logistics costs is also very important. One of the reasons for this is that, in particular, the implementation of the "Administrative Regulations on the Driving Roads of Over-limit Transport Vehicles" formulated by the Ministry of Transport and the Ministry of Public Security prior to this request, the requirements for the implementation of the 12-year domestic truck overload limit tonnage have been reduced across the board, and the The outline dimensions, axle loads and quality limits have been clearly defined. The implementation of the “Regulations” has directly led to the consequence that the entire logistics industry has started to raise the fees.
In addition, in the environmental storm, the government's decision to shut down environmental non-compliance companies is determined and tough. The supply of household appliances and spare parts has become tense. However, although this wave of price increases is particularly widespread, it is specific to many home appliance industries. , The pressure of price increases has not been rapidly transmitted to consumers.