On June 6, Alibaba's auction platform showed that 100% of the shares of the new Feifei Company will be terminated at 10:00 to 10:00 on June 28, 2018 (except time delay) in the Xinbao City Intermediate People's Court of Taobao, Henan Province. Auctions on the Internet platform for public auctions, starting price of 450 million yuan.
In the auction target, the assets of 100% equity of Henan Xinfei Electric Co., Ltd. are 90 trademarks, 293 patents, 4 copyrights, 4 domain names and the right to use the purchased software (including the carrier for the software); The assets corresponding to 100% equity of Xinfei Home Appliances Co., Ltd. are all low-value consumables (office supplies), houses, land, machinery and equipment, electronic equipment and moulds; 100% equity of Henan Xinfei Refrigeration Appliances Co., Ltd. The corresponding assets are all low-value consumables (office supplies), houses, land, machinery and equipment, electronic equipment and moulds.
Xinfei Electric was once hailed as one of the four golden flowers in China's refrigerator industry. In the 90s of the last century, the new refrigerator was a splendid time. The product market sales and brand reputation were second only to Haier, and the market share has long dominated the top three. However, until now, the new refrigerator has completely become a marginal brand.
In November 2017, Henan Xinfei Electric Appliance Co., Ltd., Henan Xinfei Refrigeration Appliances Co., Ltd. and Henan Xinfei Home Appliances Co., Ltd. jointly issued restructuring instructions. The description stated: 'Because of the declining market competition of the three companies, they have sustained losses for several years. In spite of the support of foreign shareholders, it is still unable to recover the market challenges faced by the company. Due to capital chain pressure, the company currently has only to stop production activities.
The three companies submitted an application for reorganization to the Henan Xinxiang Intermediate People’s Court on October 30, 2017. In the explanation, they stated: “Xinfei is prepared to obtain legal protection through reorganization so that the company can enter a relatively safe operating environment. And can focus on the strategic design of the company's regeneration. Xinfei has started a working group that includes management personnel and representatives of Yongan Shanghai Consulting Company. At the same time, the supervisor will be appointed by the court to supervise the reorganization work. The working group will convert the relevant assets into For cash, but it takes time to deal with it.
In the end, New Zealand’s largest shareholder Hong Leong Asia Limited was selected as the official restructured investor. Anhui Premier Electric Group Co., Ltd. was selected as an alternative restructure investor. Xinfei Electric held a groundbreaking ceremony on February 8 to restore Part of production activities.
However, Xinfei Electric's resumption of production did not last long and it was once again put into production stoppage. On April 13, Hong Leong Asia issued a statement proposing a divestment from Xinfei Electric. The statement stated that Xinfei’s losses have continued since 2011. With China’s overall overcapacity and increased competition, Xinfei’s performance has deteriorated further in recent years. As a result, the company’s financial situation has been adversely affected. Xinfei had a total of S$120.7 million and S$128.5 million in 2016 and 2017, respectively. Net loss after taxation.
On May 21, in the household appliance refrigeration system piping component, the domestic listed company Zhejiang Kangsheng Co., Ltd. (Kangsheng shares) issued the “Announcement on Subsidiary Participation in Xinfei Company's Creditors Meeting”. The announcement clearly stated that: The entire first investor (Hong Leong Asia) issued an announcement on April 13, 2018 to clearly withdraw its capital from Xinfei Company and notify the Xinxiang Intermediate People's Court and the administrator in writing.
At present, no company has explicitly stated that it is interested in Xinfeidian. Therefore, it is not yet known which company may take over. However, it is reported that during the reorganization last year, many domestic well-known home appliance companies such as Wanbao, Gree, Omar had Have contact with the new fly electrical appliances.
Hong Shibin, an industry observer, believes that Xinfei’s overall value is not large no matter who picks the market. In terms of sales channels and brands, Xinfei’s advantage is not obvious, and talent has been lost in these years. In this case, the acquisition of new Flying appliances, more likely to use it as a manufacturing base or logistics center.
For the future of Xinfei’s future, household appliance analyst Liang Zhenpeng pointed out that at present, Xinfei has no value in the refrigerator market. The best way is to go bankrupt. After the bankruptcy reorganization, the factory assets have certain value. If there is, The appropriate company to acquire, Xinfei may still live, but in terms of brand, Xinfei has been too marginalized in the refrigerator market, too weak, and brand value has been lost.