As an emerging category in kitchen appliances, the characteristics of 'dark horse' in electric steamer products are highlighted.
With the upgrading of the consumption structure, the recovery of the real estate industry, and the increasing intensity of urbanization, the electric steamer (electric steamer) market will usher in an opportunity period in 2018. According to Jiang Feng, Chairman of the China Household Electrical Appliances Association, '2017 steamer (electric steamer) retail sales reached 2.5 billion yuan, an increase of 33%, the growth rate in the kitchen appliance category second only to dishwasher.
'It has a very promising prospect.' Mr. Tang Rong, the head of Fangtai Steamed Micro Products, believes that consumers are paying more and more attention to health. Steamer is a quality life and it is a plus point for consumers' quality of life. He predicted that the steamer will maintain rapid growth within the next five years.
With the rapid release of the steam box market demand, more and more companies are entering the steamer market. The Ove Cloud Network omni-channel monitoring data show that by the first quarter of this year, there were a total of 112 steamer brands on the market. It seems that kitchen and electric companies have increased R&D investment and expanded their increments, all of which have created a good opportunity for the development of the steamer (electric steamer) industry.
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Yang Wei, senior research manager of AVC's kitchen and kitchen division, believes that the future development direction of the steamer (steam boiler) is the trend of 'simplification + intelligence'. That is, the operation is simple, the product is digital, and the function is diversified. , Cooking socialization.
For consumers, the steamer, which is both simple (easy to operate) and complex (smart system), is more popular with consumers. At this point, Tang Rong and Yang Hao’s views coincide. “A lot of our steamers are After 90, no cooking, no cooking experience, so they need more intelligent products. 'Tang Rong told reporters that China has a wide range of ingredients, tastes vary greatly between North and South, and even each province or region There are major differences. Therefore, in consideration of satisfying the needs of most domestic consumers, combining the adaptability of food ingredients, regions, and customers' tastes, a more intelligent menu for the steamer will be developed. This is an enterprise that needs to be started.
In Tang Rong's view, the cooking effect is better and easier to use is the future direction of the steamer. 'In order to have a better cooking effect, Fangtai adopts a newer heating device on steam volume and steam control to make it more efficient and steam. More in volume. And in terms of ease of use, Fangtai has been able to make it easy for customers to use through the continuous innovation and optimization of the shocking smart package and product interaction.
It is precisely because of its accurate control of consumer demand and its strong R&D capabilities that are continuously leading, Fangtai was honored to honour the '2018 China Steamer' at the 2018 Steamer (Electric Steamer) (Electric Steamer) Industry Summit Forum held recently. Electric Steamer) Industry Pioneer Brand' title, Fanta Smart Steamer SCD39-Z2M7 also won the 'Online 2018 China Steamer (Electric Steamer) industry worth buying models', in the rapid development of e-commerce platform today, too steamer E2 obtained '2018 China Steamer (Electric Steamer) Industry Recommended Buy Model'.
It is understood that in 2017, Fangtai kitchen appliance sales revenue exceeded 10 billion yuan, becoming the first kitchen power company with sales revenue exceeding 10 billion yuan. The contribution of steamer business is quite impressive for this record of creating industry records. Internally, Fanta pays a high degree of attention and expectation to the steamer category. 'From the strategic direction of the company, we want to make the steamer a necessity for the high-quality people.' Tang Rong said that Fang Tai wants to steam through product innovations. The box becomes a product for easy cooking and living enjoyment. 'At the overall brand level, we will focus on lifestyle and dietary health as a breakthrough, and we will have more actions in this area.'