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Today, the 2018 Epson Innovation Conference was held in Beijing. At this conference, Epson proposed that with the advent of the consumer upgrade era, enterprises can only dig deep into the scene and adhere to a user-centered innovation path before they can take the lead in this era. Global technology leader, Epson as an opportunity to enhance the experience of the scene through the products and services, the imagination into the reality, help companies provide consumers with high-quality new consumer experience.

At the conference, Epson presented a large-scale 3D light and shadow feast with a creative 30-by-5.2-meter projection mapping opening show. In the live exhibition area, Epson also showed nearly 100 innovative products and 40 in four major innovation areas. Multiple solutions that run through all aspects of people's work and life. In addition, on the occasion of the twentieth anniversary of the establishment of Epson China, Epson demonstrated the history of Epson in the form of a digital + physical museum, present and future, and obtained participants. The great interest. Seiko Epson Group President Mr. Hiroyuki Sakai, General Manager of Epson China Co., Ltd. Mr. Seishi Hiroshi attended the meeting.

Epson China Co., Ltd. General Manager Shen Shihong said: “Society is progressing, and demand is changing. Epson's constant improvement of products and technology. We always strive to provide everyone with a greener, more efficient and personalized. Products and services. '

Ingenuity and continuous creation of new customer value

As a company that aims to 'create surprises and touched results for customers', in the philosophy of Epson, technology must be to help commercial enterprises create more value. Epson China's 20 years of development, This is fully demonstrated. Epson always upholds the 'Technology + Localization' strategy, based on 'provincial, small, sophisticated technology'. By focusing on every detail, every generation of products and solutions are designed to meet the real needs of people. First of all, Epson's ingenuity has been galvanized to truly benefit customers. Today, Epson has become the best partner for everyone's work and life.

Seiko Epson Group President Masaharu Mokkai said: 'We believe that Epson's four major areas of innovation can bring positive changes to the world. Epson's mission is to make the world a better place. I am determined to make Epson an integral part of our company. The company always listens to the user's voice and creates more suitable products and solutions for users and society.

The market will also give positive feedback when user-centricity is involved throughout the enterprise innovation. In recent years, Epson's performance in the Chinese B2B market has continued to grow, and in FY17, it has been a result. At present, according to statistics, The annual performance of Epson China as a whole has maintained a rapid growth of 16% over the previous fiscal year. First, the market share of strategic products such as projectors, SCARA robots and scanners, continues to maintain the top score in the market. In the field of ink printing, Epson ink cartridge printers have maintained an average annual growth rate of 36% since they were launched in 2012. The new generation of ink cartridge printers can more fully meet the needs of commercial customers. In the field of visual communication Epson's high-end projectors have strengthened their close collaboration with their partners with the advantages of 3 LCD and laser technology, achieving a 56% performance growth in FY17. In the field of robotics, along with the rapid development of industrial automation in China, In the outstanding performance of 3C and lithium battery manufacturing, EPSON robotic arm achieved 85% growth in FY17. As of FY17, Epson B2B business segment performance Revenue has accounted for 76% of the company's overall revenue, which laid a solid foundation for the development of the 'Epson 25 long-term corporate vision'.

At the conference, Epson also for the first time published the relevant contents of the UN Sustainable Development Goals, and linked the business with the UN Sustainable Development Goals. In the future, Epson will continue to implement the 'Epson 25 long-term corporate vision'. , To achieve two-way development of social economic growth and environmental protection.

Consumption upgrade, enhanced scene-based experience innovation

As China’s market demand structure has been accelerating, China’s economy has gradually shifted from a high-speed growth stage to a high-quality development stage. Consumer demand for high-end manufacturing products and high-quality services has become increasingly prominent. Therefore, whether it is traditional enterprises or innovative companies, All efforts have been made to convert consumer interest into sustainable business. On-demand customized services have become a significant trend.

In order to help companies better meet this change in demand structure, Epson has taken a look at the market strategy of 'Technology + Localization' by taking into account green environmental protection, efficient production, and customization. Epson has proposed a new brand in the field of digital printing and vision. Solutions to help companies break the inherent situation and provide customers with new business value and opportunities.

In the field of apparel design, high-end users represented by designers have very strict requirements on output quality. However, traditional printing and dyeing equipment not only fails to meet the needs of high-end users in the market, but also has high costs, complicated processes, and pollution. Serious problems such as digital printing as an emerging technology in the new era, combining science and technology with art, with its high efficiency, high quality, green environmental protection, less pollution and other advantages, to the textile printing industry has brought new vitality.

Epson's innovative Monalisa digital inkjet printer is in line with the stringent requirements of China's high-end market. Its print speed and print quality all meet the demand for high-quality printing products. At the same time, it is small batch, short in duration, and customized. Features, Meet the garment industry's rapid response to the characteristics of the industry, and can accurately show the designer's ideas, create value for customers, will promote a new revolution in the textile printing industry.

The emergence of the Mona Lisa digital direct-injection printing machine will combine Epson, designers, consumers and manufacturers to form a closed loop of value. In terms of value competition, Monalisa digital direct-injection printing machine effectively meets market demand. Respond quickly and make the products produced meet the needs of consumers and strive for more market space, so as to enhance the competitiveness of enterprises. The potential of micro-spray printing technology in the fashion industry is enormous, and the innovative technology of Aipu will be brought to the design. Endless possibilities.

In enhancing the consumer experience, Mr. Shigehiro Shen Shi showed Epson's cutting-edge solution in the visual field, the LightScene projection lamp, at the conference. It combines the features of laser projectors and spotlights with Epson's innovative 3LCD technology and laser light source technology. , Can be projected on any media, at any angle, giving consumers a near-realistic visual experience, coupled with the ease of management and operation of LightScene projectors, will set off a new revolution in visual interaction.

Science and technology innovation, let imagination into reality

The highlight of the conference is the Epson Museum. Here, we have demonstrated the unique and competitive core achievements of Epson's innovation, development and development through its 'provincial, small, and sophisticated' technology.

Such as the world's first micro digital printer EP-101 introduced in 1968, this is the source of Epson's brand; Epson produced the world's first quartz watch in 1969, its appearance has subverted the history of watches and clocks; in 1993, Epson introduced the first An inkjet printer with micro-piezoelectric printing technology, followed by market demand, introduced a subversive ink cartridge printer and expanded PrecisionCore array print heads to commercial office areas. Epson has always believed that inkjet printers can have Changing the enormous potential of the world's environment, ink cartridge printers are now selling 20 million units worldwide, enough to prove Epson's forward-looking.

In addition, the Epson Museum also showcased 3LCD optical engines for projectors, silicon crystal OLED displays for AR glasses, smart sensors for dual-arm robots, and core technologies such as various semiconductor and quartz crystal devices for participants. Deeply feel Epson's past, present and future are always on the cutting edge of technology innovation.

Another highlight is this year’s “Fashion Open” fashion design challenge competition organized by Epson and the Beijing Institute of Fashion. The cooperation is based on the accurate color expression of Epson digital printing printers, stimulating designers’ unlimited creativity and design. The division explored a brand new business model for the fashion design industry. At the media dinner, the designers of the young generation were highlighted for their design achievements. At the conference area, participants also experienced Epson digital printing printers on-site and put imagination into reality.

In addition, through the exhibition areas of homes, offices, schools, bars, smart factories, etc., Epson demonstrates the technologic strength of environmental protection, high-efficiency production, and personalized customization. In life, it is easy to print by simply connecting WeChat; , A new generation of ink cartridge printers can be operated flexibly and randomly. In teaching, teachers and students interact with the screen to make learning more interesting. In manufacturing, the help of intelligent robots and AR glasses enables experts ' Production line.

The future has come. With every innovative product and solution, Epson has shown people a new era of interconnection of people and things. At the time of the twentieth anniversary of the establishment of Epson China, Epson is ready to enter the next stage of development. In the next two decades, Epson will continue to use its own technology to create value, realize smart business on a wider scale, free people from repetitive manual labor, increase people’s creativity, and create a safe environment for people to enjoy. Healthy lifestyle, sustainable and prosperous society.