In the past one or two years, Yogurt has come out with a differentiated line of integrated stove business development. In addition to production and research and development, and external sales of kitchen appliances represented by integrated cooking stoves under the concept of 'healthy kitchen', The wardrobe of his own cabinet project. Therefore, in the exhibition of external links, the whole house custom kitchen has become a distinctive corporate characteristics.
As we all know, the integrated cooker companies have large and small exhibitions every year, Beijing Building Materials Exhibition, Shanghai Kitchen and Bath Exhibition, Guangzhou Construction Fair, and some local building materials home exhibitions, etc., to achieve investment objectives, new product display and delivery appeals. As a window to the outside world, we as observers can also clearly detect the changes and development of the company.
Youge integrated stove kitchen exhibition booth in Shanghai
Youthful integration closely follows home fashion trends
In the past three months from the last exhibition of Beijing Building Materials Exhibition, this time the Shanghai Kitchen and Bath Exhibition on June 5-8 was even larger, with a larger number of people. The participating companies were also more concentrated. Active participation, the biggest change, is clear from the booth layout.
Huang Shaohua, the general manager of YOGO Integrated Kitchen, introduced the product to Aiken Home Appliances. 'In contrast to the traditional Chinese style, the solid wood's overall appearance is different. This time, YOGE has integrated many young elements in the booth, such as the integrated kitchen products. With more intelligent functions, the closet is made of mirrored glass material, the overall style fits the international fashion trend, caters to young people's taste, creates a simple, stylish, light luxury brand style.
Youge integrated cooker general manager Huang Shaohua
In order to meet the needs of brand upgrades, Yogurt has launched a new generation of SI storefront images with visual and sensory impact on the upgrade of terminal stores. The overall layout is based on scene-based experience, using white or dark coffee as the main color. With simple and stylish visual effects and warm light, the audience is targeted at young consumers aged 20-40. Among them, the 120-square-square and 200-square-meter large stores are also equipped with fully transparent visual windows to reveal the interior. Improve the customer's store entrance rate.
Yuge terminal stores a new generation of SI overall layout
The booth layout is also in line with the new generation of SI. It can be seen that Tianjian G10ZK, one of the new products displayed in the booth, is a product that integrates a range hood and a stove as the industry's leading integrated steaming and roasting function. Steam oven, oven and other full-featured experience, but also the industry's first new air negative ion function to clean the air to truly achieve a healthy kitchen environment. In addition, the product also incorporates a smart sensor lamp design. Other integrated kitchen products, such as Tianjian The G11 also follows the fashion, adding a visual, smart display that can support APP interconnections.
Youge integrated oven new product display, intelligent display with intelligent applications
'Obviously, we need to customize the whole house to make the kitchen a living room. Our products will need more intelligent applications in the future. In the future, we will use a certain point to globally control. This is the development of kitchen appliances. Trend. 'Huang Shaohua told the author that since the new product release of Huangshan, Anhui Province in May 2017, the steaming and roasting products have achieved a very good reputation in the industry and consumers' reputation. Franchisors and franchisees have also recognized the intelligent type of steaming and roasting products. At present, this type of machine accounts for nearly 30% of Yogurt's integrated cookers, and it is still rising in the rising channel.
Wardrobe with drawers, in-depth layout of the entire house customization
When it comes to trends, Yogurt will not limit its products to integrated kitchens, but to the system's kitchen appliances and cupboards, and intelligent use of the display. Therefore, the product highlights of the other aspects of the Yogg booth are: Cabinet wardrobe, it must be mentioned. This Shanghai kitchen and toilet exhibition, Yogurt unveiled the concept of whole house customization, kitchen appliances and cupboard wardrobe.
Glass mirrored light cabinets blend in with kitchen space
For Yogurt, which is currently actively deploying whole-house housing, it has strong competitiveness and first-mover advantage in entering the cabinets and wardrobe areas.
On the one hand, Cargill Group, the parent company of Yogurt, is mainly engaged in home business. It also has advantages in professional high-end furniture and professional channels for buyers, and it also has a large scale in home export. On the other hand, Huang Shaohua Introduction: In March 2018, Yogurt established the North China branch at the junction of Tangshan, Tianjin, and is expected to start production next month. This kind of factory that is similar to the industry and trade will focus on the closet and integrated stove project. It will not only effectively enlarge the cabinet. The range of radiation in the wardrobe area can reduce the transportation cost, and can also be in the form of a marketing agency in the north, so as to facilitate the distribution management of the integrated stove, so that after-sales service can be more accurate and in place.
UGG wardrobe project is a key business unit
To this end, Youge’s current investment attraction is consciously looking for a full-house vision, operation ideas and the corresponding team’s dealers, to gradually open the whole kitchen physical store, and to increase the value of customer orders for supporting sales. The establishment of such factories throughout the country has encouraged all Yoko dealers to participate in cabinets, wardrobes and overall custom home development. The development of Yogurt in the entire custom home industry is worth looking forward to. 'Huang Shaohua said.
As the earliest batch of integrated cookers, companies that introduced cabinet wardrobes and integrated stoves were sold. In 2018, Yogurt was selected as the first year of the whole house. The company opened the cabinet wardrobe factory, and the waterproof, moisture-proof third-generation cabinet cabinets were developed. With a series of measures, the key work of the project is moving from diversification to serialization, from selling products to selling scenarios, from imitating to creating a comprehensive deepening stage. Yogurt also aims at targeting the future to become an integrated cooker industry , Make the closet wardrobe the most professional brand.
