Sharp TV flawless | Layout future 8K already on the road

In 2017, Foxconn’s Sharp TV’s sharply rising trend contradicted the traditional market of flat-panel TVs and quickly returned to the mainstream TV brand camp. This change triggered multiple competitors in the first quarter of 2018. The ad's blockade, massive advertising investment only brought about a very weak market harvest, highlighting the 'Red Sea' nature of the traditional flat-panel color TV market, and Sharp's market position has not been affected by nature. At the same time, Sharp has been in the 8K ecological layout A big step forward, a new generation of technology is already on the road. The latest news, Sharp acquired Toshiba's PC business, behind such a big hand, is clearly the foundation of performance improvement.

Isn't the noble, expensive Sharp caught in a price war?

The television industry has broken into many Internet brands with new thinking. While stirring up new market trends, the vicious competition has also led to the problem of insufficient cost and cost savings, insufficient profit margins for advertising, overwhelming marketing, but all advertising marketing. It is the wool that comes out on the sheep. Finally, it is the consumer who pays for it. The TV is used to look at, quality is the real skill. Under Foxconn’s empowerment, the traditional TV brand headed by Sharp, with a higher price/performance ratio Give consumers better audio-visual enjoyment, and turn up when the market blindly wins.

According to data released by Foxconn on the occasion of its thirtieth anniversary, as of June 6th, the total channel sales of Sharp TV exceeded 260 million yuan. It also took the first place in 60, 70 single-inch segment screen sales, and 8K televisions in Sharp one day. Sales exceeded 60 units. In the same price category, Sharp's 8K TV took the lead in breaking through the 50 average daily sales volume, and announced that Sharp's 8K TV has officially entered the family.

The strong brand power and the price of the people-friendly products have made Sharpe's new market vitality in the past 100 years. Foxconn has made Sharp's new sales strategy of 'rejuvenation, localization, and internetization' to adjust Sharp's market positioning. Once was Sharp's biggest source of profits in the past. When people repositioned TV products, the TV market entered the Red Sea, and the use of technology as a source of high income was out of date. Today, Sharp's strong technical reserves have become Sharp's vanguard in Sharp's market. Technical advantages are expensive, but once they are developed, they are also the most 'cheap'. Manufacturers with unique technology can get away from advertising campaigns and cost wars and use technology to make money, so that products have higher added value.

In addition, Sharp is not a pure TV maker, but a world-famous panel maker. Sharp has strong technical strength in the field of LCD panels, including IGZO technology leading other liquid crystal panel manufacturers, polymer light transfer alignment film technology, etc., in the LCD panel Gradually approaching the ceiling is the basis for future struggles in LCD panels. After Foxconn has enabled Sharp, it combines its own productivity with Sharp's technological reserves and brings it into the market competition for related industries including Sharp TVs. To a more abundant industrial chain advantage.

Therefore, Sharp’s transformation is not the same as that of an Internet TV brand that has experienced a debt black hole. It has relied on profits to promote and burn money to capture the eyeballs. Instead, it repositioned the brand's market positioning and transformed the technology premium into a difference. The increase in market brought about by the change has triggered many discussions and controversies in the market. A Sharp senior stated that: 'There is a normal argument. Three years ago people did not discuss Sharp. It wasn't Sharp's work well then. Sharp at that time lost the value of argument.'

Thanks to Sharp's technical reserves and Foxconn's strong productivity, Sharp's ability to separate itself from the advertising war and the cost war in the Red Sea competition does not require full attention on the Red Sea, but it has a lot to spare. To develop the next generation of technology, develop their own blue ocean.

8K already on the road Herringbone sails

As a hundred-year brand, Sharp's eyes always want the general brand to put it longer. As Sharp, the father of LCD, in the Red Sea state of the industry, he quietly put the crown of 'Father of 8K' in his palm. At the Consumer Electronics Show (CES) held at the beginning of this year, most of the leading companies announced the launch of the 8K strategy. At present, the mainstream TV companies in the country are all interested in launching 8K TVs. Although they are still a certain distance away from the launch of consumer-grade 8K TVs, Sharp’s The consumer-grade 8K product 70-inch LCD-70SX970A has been sold on the market for half a year.

Not only that, but under Foxconn's energies, Sharp's 8K ecological blueprint is slowly opening. Foxconn Technology Group's director and vice president Chen Zhenuo introduced the plan: 'We now have two vertical integrations and two horizontal integrations. The entire 8K industry is not only a video camera, playing equipment, carriers, etc. are all industries, but also content production, editing, storage, transmission, these are all industries. In these two vertical integration, Foxconn has built two horizontal Integration, the use of 8K in 11 screens, from the mobile phone, NB, PC, TV, whiteboard, large screen, car networking screens, etc., for 11 screen carrier horizontal integration; In addition, there is another horizontal integration, ie Every application and content. With two vertical integrations and two horizontal integrations, Foxconn and Sharp have created a complete 8K ecosystem.

Today's Sharp is no longer a mere TV brand, but a part of the 'Structure of the Word'. Foxconn's Sharp builds around the essential needs of people, to meet the user's desire for 'clean air, clean water, clean' The whole family of smart Internet of Things solutions designed for the needs of food, beautiful faces, smart minds, Sharp TV plays a central role in this matrix.

8K Ecology, AIOT combines industrial Internet, providing unprecedented strategic breadth for Sharp's future. Cooperation with Oriental Pearl Group in content, and Aorui Technologies' joint in AIOT, are building new technological advantages for Sharp. On the telecommunication day, all three major operators have given a timetable for 5G landing. With the landing of 5G networks, Sharp's 8K layout will become a strategic advantage for Sharp TV in the new generation.

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