TV sales doubled year-on-year since the start of the season | TCL executives visit Jingdong 618 also | 'enlarge'

Since the “JINGDONG 618 Global Mid-Autumn Shopping Festival” opened on June 1, the TCL record as a JD’s home appliance strategic cooperation brand has been quite eye-catching. Thanks to the double-sided positives of the 618 and the World Cup, TCL TV sales have increased year-on-year. Times increase, sales of 65-inch large-screen TVs increased by more than 800% year-on-year, sales of high-end artificial intelligence TVs increased by nearly 400% year-on-year, sales of first-class energy-conversion inverter hang-up air conditioners increased by up to 318% year-on-year in June... Following TCL & Shenzhen After the opening of the JD.com home appliance experience store, the main battlefield at the 618 Global Mid-Autumn Shopping Festival also got a good start.

TCL is obviously not satisfied with this. On the second day after the end of the Super Brand Day, TCL Group’s senior vice president, TCL Multimedia CEO Wang Wang’s achievement rate team visited Jingdong’s headquarters, and Jingdong Group’s senior vice president, president of Electronic Entertainment Group Yan Xiaobing and Liu Jun, President of Appliance Business Department of Jingdong Mall conducted in-depth communication on the next marketing strategy and strategic deployment of 618 Global Mid-year Shopping Festival. He also said that TCL will continue to work harder and devote more resources to fully cooperate with JD.com's home appliances. Beautiful victory, to achieve greater growth.

Yan Xiaobing (center), Liu Jun (left one) and Wang Cheng (second from left) pose for a picture after the meeting

As the earliest home appliance brand to cooperate with JD.com, TCL Baipower started cooperation with Jingdong in 2008. In 2009, TCL Black Power also settled in Jingdong, becoming the first batch of full-fledged home appliance brands settled in Jingdong. By 2011 , TCL e-commerce platform sales exceeded 540 million yuan, Jingdong has occupied a share of up to 320 million yuan, set a benchmark for the entire industry Jingdong large electric.

Since then, the cooperation between TCL and JD.com has continued to deepen. TCL TVs, air conditioners, washing machines and small home appliances have not only achieved direct supply cooperation with JD.com's home appliances across the board, but have also made comprehensive visits to JD.com, JD.com and JD.com home appliance stores, and JD.com. Achieved full coverage of the channel. The two sides also carried out extensive cooperation in various fields such as product customization, sales, and after-sales service. In March 2017, TCL teamed up with JD.com and Tencent to launch a brand new Internet TV brand, Thunderbird. , Became a classic example of connecting the user through Jingdong Big Data and converting the product's life cycle into traffic again.

"TCL & Jingdong Home Appliance Experience Store" in Shenzhen is a new attempt of Jingdong Household Appliances in channel expansion

In 2018, TCL once again achieved 'first' in Jingdong. On May 3rd, the 'TCL & Jingdong Home Appliance Experience Store' in Shenzhen was grandly opened. As a new attempt of JD.com’s home appliance channel expansion, the Jingdong brand experience shop was 'open'. The empowerment strategy is fundamental. Starting from the pain points of consumers, brand owners, and offline stores, we can open up online and offline channels and gather products sold in omni-channels in physical stores to provide consumers with experience. This will effectively eliminate People can't experience the product's concerns when they shop online. Consumers can go to the offline store to learn about home appliances online, or they can buy offline home appliances online, creating a complementary, synergistic growth trend. The virtuous cycle mode of mutual drainage effectively meets the consumer demand of store customers. Since the opening of the TCL & JD Electronic Appliance Brand Experience Store, sales and passenger traffic have doubled compared to the same period of last year, and this has brought additional Sales of category 3C and small home appliances increased by 300%. The success of 'TCL & JD.com's Home Appliance Experience Store' made TCL have higher expectations for the 618 Global Midyear Shopping Festival.

In April of this year, Mr. Xie Fan, General Manager of TCL Television Online Business Center, led a team to visit JD. The two parties jointly set the sales target of Red and June. At the end of the month, TCL started to stock up for 618, not only providing exclusive support for Jingdong. In May, we also launched the Jingdong commemorative TV in cooperation with Jingdong in May. We made preparations for the tough competition of Red and June. At the same time, JD.com also shared strong warehousing, logistics, and service capabilities with TCL to help them improve. Operational efficiency. At the same time, Jingdong has also opened the service system and upgraded the service level with TCL to provide consumers with better home appliance purchase experience and full-process service experience.

With Neymar's 'Blessing', TCL will move with Jingdong Red June

Jingdong’s powerful empowerment and careful preparations, and the marketing effect of the Brazilian soccer star Neymar, which was signed by the World Cup close to TCL, have become increasingly prominent. On June 6th, TCL's surface TV sales ranked first in Beijing’s category of products. The TCL has always been at the forefront of JD.com's 618 home appliance sales rankings. It is expected that this 618, TCL will be a new high on the JD.com platform.

'The good products of TCL and Jingdong's ultimate service and shopping experience will undoubtedly enhance the user's stickiness, which will lead to another purchase and gradually form a consumer loyalty. ' Liu Jun said, 'This also gives us confidence. Jingdong will join hands with TCL. Encourage each other to win 618 battles together!