MediaTek second generation AI phone chip brewing comprehensive attack Qualcomm, the competition of the next half of this year Zhaokai period 2018-06-07 MediaTek after the launch of the Helio P60 smart phone chip solution, the successful acquisition of customer orders and market vision, the industry originally expected Helio P60 upgrade version of the chip, but has been in the only smell the staircase stage, but is MediaTek, the low-end intelligent mobile phone design of the Helio P22 chip ahead of the advent. MediaTek is expected to further expand its leading edge in the AI chip market, although it is expected to launch a second generation AI chip in the near future, with the industry expecting to launch its second generation of AI chips in the next half of the year, with a slight delay over the 2018 years. MediaTek at the end of 2017 to launch the industry launched the Helio P60 Intelligent Mobile phone chip solution, all the way in the mainland and emerging countries mobile phone chip market through, successfully create a fairly good performance, not only to force the competitor's mobile phone chip product line urgent follow-up, comprehensive upgrade AI function, And let MediaTek senior executives need not worry about the changes and market competition pressure, 2018 years of soaring growth of the expected performance. The director of MediaTek said that the current AI function in the smart phone chip platform applications are mainly 3, one is to maximize the efficiency of the chip's internal operation, not only to enable the chip to enhance power, but also to assist the operation of more optimization, Helio P60 mobile phone chip solution by the AI function to adjust the operation process Let the end consumer in the process of performing hand-travel software, effectively depress the smart phone temperature, this is the other competitors currently difficult to cross the threshold. The second is through the AI application, effectively enhance the mobile phone photo-phase function, so that the mobile phone can be used to achieve dslr-like photo processing technology, the rest such as face recognition, background blur, light source adjustment, as well as scene detection functions, will also be greatly enhanced. In addition, the user experience will be effectively upgraded, through the AI learning and pre-sentence function, smart phone will help end consumers to innovate the use of habits and interface, significantly improve the efficiency of mobile phone use. Because of the AI function for smart phones from design to operation, from volume production to innovation, from use to habit, will bring great benefits to all ecosystems, so since the launch of Helio P60, MediaTek does feel the strong demand of end-users, and let MediaTek research team to strengthen the concept of AI innovation. At present, MediaTek includes the latest Neuropilot platform, more flexible and open system design, continuous improvement of heterogeneous computing technology, and high efficiency APU upgrade action, are the 2018 MediaTek AI application penetration to various products, markets and customers aggressive strategy. Supply chain operators point out that, despite the fact that the upgraded chip solution after MediaTek Helio P60 has not been shown, it is the Qualcomm (Qualcomm) Xiao Long (Snapdragon) 845 chip platform, and the exhibition SC9863 chip solution began to scramble for territory,
