1.5G and AI will usher in an outbreak! Zeng Xuezhong: Ziguang Zengrui is already ready
According to the micro-networking news, 'the next 10 years are also an era of artificial intelligence, 5G and AI will usher in an outbreak, and the driving force of technological change will also come from the chip. Therefore, no matter how the economy develops in the next 10 years, it will not leave the chip.' Ziguang Group Executive vice president of global and Ziguang Zengru CEO Zeng Xuezhong said.
ZTE's US sales ban caused the chip to become a hotly debated topic for the entire nation. The importance of 'China Core' began to sink into ordinary consumers. Zeng Xuezhong believed that if steel is the foundation of the industrial age, chips are the foundation of the digital age. The semiconductor industry has determined the future development of the world.
According to customs statistics, China imported 92.36 billion integrated circuits in January-March 2018, an increase of 18.1% year-on-year; Import value was US$70.05 billion, an increase of 38.7% year-on-year. Exports of ICs totaled 47.66 billion, an increase of 11.4% year-on-year. Export value was 18.07 billion yuan. The US dollar, up 34% year-on-year. It can be seen that the development of China's IC industry is still heavily dependent on imports.
However, Zeng Xuezhong believed that in the past 30 to 40 years, the global chip industry was dominated by U.S., Japan, and European companies, and the high-end market was almost monopolized by them. However, in the next 10 years or even longer, China’s chip market share will continue to expand. .
In the entire chip industry, chip design has always been at the top position. Its contribution to the industry and the industry is 1:10: 100. One dollar chip can shake the industry's market value of 100 yuan. This is why chip design. As a leader in the integrated circuit industry.
According to the latest data from the China Semiconductor Industry Association, the total size of the domestic IC industry reached 541.13 billion yuan in 2017, up 24.8% year-on-year. Among them, the IC design industry increased by 26.1% year-on-year, and the scale reached 207.35 billion yuan, which exceeded that of the packaging and testing and manufacturing industries. The largest industry in the circuit industry.
It is worth mentioning that Ziguang Zengrui has already been at the forefront of China's IC design battlefield. According to statistics from IC Insights, a market research organization, in 2017, the world’s top 10 chip design rankings, Ziguang Zengrui and Huawei Hass as Representatives of Chinese companies occupy two of them.
However, how does the future of chip design go? Zeng Xuezhong said that the world is flat and the future global semiconductor market should develop in parallel. You have me, you have me, and you have the whole world. Therefore, you need to work hard. To two points: First, independent innovation, and second, international cooperation. And Ziguang Zengru has been practicing these two points in the process of progress.
First of all, in terms of independent innovation, from 2G, 3G to 4G to the current 5G, Ziguang Zunrui always insists on independent innovation, and has achieved a number of innovations with global influence. In 2018 Zhan Rui launched the SC9850KH chip platform, which is China's first truly domestically-developed domestically produced CPU chip is also China's first 4G chip platform with independent intellectual property rights embedded CPU key technology. At the same time, Zhanrui also launched the first 8-core artificial intelligence chip platform SC9863, which is a mainstream consumer. Entering the 5G era, the AI era lays a solid foundation.
In addition, in terms of international cooperation, Ziguang Zengru is also an industry model for domestic IC design companies. Ziguang Group is a major shareholder of Ziguang Zhanrui, and the world’s top giant Intel is also an important shareholder. Both of you have me and I have you. Multi-dimensional depth cooperation.
According to the micro-grid, in 2018 Zhanrui opened the '5G chip global leading strategy' in the R&D of 5G, and has successively reached strategic cooperation with China Mobile, Intel, Huawei, Keysight Technologies, and Rohde & Schwarz. China's 5G high-end chip has become one of the world's leading brands of 5G chips. It plans to launch the first 5G chip in 2018, and the first commercial 5G mobile platform in the second half of 2019 to achieve simultaneous deployment with the deployment of 5G mobile networks. /叨叨)
2. Xinwei Communications plans to invest 80 million yuan to establish Xinwei Micron Optical Joint Venture
According to the micro-network news, Xinwei Communication recently announced that the 18th meeting of the 3rd Board of Directors held by the company reviewed and approved the “Proposal on Establishing Xinweiweina Optical Co., Ltd. for Investment”. The company plans to invest 80 million yuan. Zhuhai Maishi Optoelectronics Technology Co., Ltd. and Zhuhai Zhiboqi Technology Partnership (Limited Partnership) jointly established a joint venture company, Xinweiweina Optical Co., Ltd. (hereinafter referred to as 'joint venture company'), and signed an investment on June 5, 2018. Agreement.
The joint venture company mainly provides customers with micro-nano optical chip components required for smart mobile terminals, in particular, DOE diffractive optical components and WLO wafer-level optical components required for structured light, and diffuse dimming chip components required for TOF modules. , And optical communication microlens array chip components, will be widely used in mobile phones and other consumer electronic terminals, smart driving, smart home, 5G communications and other promising market areas. According to the disclosure, the establishment of the joint venture company's RF The extension of products to micro-nano optical products, exploring systematic solutions integrating radio frequency perception, vision and hearing functions.
The data shows that Zhuhai Optoelectronics is principally engaged in the research and development, integration and sales of optoelectronic products. The business scope of Zhuhai Zhibochem is the research and development, production and sales of micro-optical components, and investment in its own funds. Zhuhai Maishi Optoelectronics and Zhuhai Zhibo The actual controllers are all Du Chunlei.
Xinwei Communication stated that the joint venture company will make full use of the company's global customer platform resources and the leading R&D technical advantages of its partners to accelerate the research and marketing of the company's Micronano Optoelectronics Research Institute and further expand the company's industrial layout. In order to meet the diversified needs of our customers, we provide our customers with one-stop integrated product solutions such as RF and optoelectronics to enhance our overall competitiveness and achieve sustainable development in the future.
3. Glory Shin Ching's debut, set-top heart rate test chip commercial open wearable market Blue Ocean
The heart rate detection chip independently researched and developed by Huiding Technology, a leader in integrated circuit design in China, and having intellectual property rights, is officially used today for Huawei Glory Clearance headsets. It represents a high-performance, self-developed, high-performance, low-power heart rate detection chip for Chinese IC companies. Mainstream terminal brands. In the vast space of smart wearable areas, Huiding Technology will demonstrate the same extraordinary innovative strengths to help customers create a convenient and safe and rich and interesting application experience, allowing consumers to enjoy the fun of smart technology.
In a flash, read your heartbeat and 'heart'
Huawei Glory Xinqing Headphones is a high-value, high-performance personal terminal product that integrates geometric aesthetics design. After equipped with Huiding Technology's heart rate detection chip, it can achieve 5 seconds of low power consumption, high-precision speed heart rate detection, and 'Heart clear' index, stress assessment and decompression and other rich and varied application of functions, to bring a healthy and pleasant smart wear experience for the busy city family. The chip supports heart rate measurement in sports, office, sleep and other scenes, in motion It can detect the user's heartbeat interval, guide reasonable scientific movements, continuously record the user's heart rate curve in the office, and can also evaluate the user's 'Xinqing' index and stress status; monitor sleep quality during sleep and record sleep time. This ultra-thin single-chip GH203 solution is integrated into a wired headset with a 3.5mm interface through a simple structural design to achieve heart rate detection without the need for additional chips or separate power supply. It is convenient and lightweight, allowing users to use it anywhere, anytime. , The company also introduced the heart rate detection chip GH205 for Bluetooth headsets and wireless wristbands to provide a variety of solutions for more applications Program.
Explore Innovation Accelerate Product Development
According to Gartner, a well-known research firm, 505 million wearable devices will be sold globally by 2021. Based on a huge market demand, Huiding Technology has built a solid foundation for technology accumulation and leading competitive advantage in the established field of human-computer interaction and biometrics. At the same time, we will vigorously expand new areas such as wearable devices, Internet of Things and automotive electronics, and will continue commercial production in 2018. The road to innovation will never end. Huiding Technology will continue to work hard with innovative spirit and hard work. Expand the breadth of technology applications and product portfolios to provide innovative, more innovative products and solutions for customers around the world. This will bring more safe, convenient and smart application experience to consumers around the world.
4. Mega Innovation Pushes MCU New GD32F130KxT6: New Package, Flexible Value
Set micro-net June 6, reported that today's well-known domestic chip maker Yi Yi innovation released MUC new GD32F130KxT6. The chip has a new package, a wider range of applications, cost-effective and so on.
It is reported that the GD32F130 series has won awards. This time, GD32F130KxT6 is presented in a new package to meet the market demand. The design experience of LQFP32 7x7mm achieves high-performance and low-cost design experience to meet industrial control, entry-level development of household appliances and consumer products. need.
Performance, the chip can be at 48MHz clock frequency, Cortex®-M3 core performance up to 50DMIPS. With core access to flash memory high speed zero wait, with 16KB to 64KB of built-in Flash, and 4KB to 8KB of SRAM.
Interfaces, up to 6 communication interfaces: Including 2 high-speed USART, 2 SPI, 2 I2C; 9-channel 12-bit high-speed ADC with 1us conversion time for analog peripherals. In addition, there are up to 7 timers: 6 16-bit timer and a 32-bit timer.
The power efficiency is also outstanding. The built-in 8MHz RC oscillator has a factory calibration accuracy of ±1%. It supports advanced power management functions and three power-saving modes. The RTC standby current under battery-powered conditions is only 1uA.
In order to meet market demand, Zhaoyi Innovation provides 10 years of supply guarantee for the chip.
5. Beijing Junzheng T30 has been listed for sale Most customers are developing products
Set micro-network news, June 6, Beijing Jun is on the investor interactive platform, said T30 has been listed on sales, customers are currently used in the module market, most customers are still developing products.
The T30 is a 28nm H265 chip, which includes CPU+ISP+VPU and other peripheral modules. Currently, there are not many manufacturers that introduce H265 chips on the market. Hass and Mstar have been introduced. Beijing Junzheng has been actively expanding its brand in the traditional security field. Customers, have imported Haikang fluorite, Xiaomi generous, Xiaofang and other IPC products.
Beijing Junzheng also said that the company is developing microprocessor chips and smart video chips. In addition, Beijing Junzheng and Baidu have jointly marketed products for the small pepper S1, Xiaomi AMAZFIT sports watch 2nd generation company chip products.
As a leading integrated circuit design company in China, Beijing Junzheng has the world's leading 32-bit embedded CPU technology and low-power technology, and its main business is the development and sales of microprocessor chips, intelligent video chips and integrated solutions. , Beijing Jun Zhengzheng is continuing to carry out research and development of core technologies and planning and development of new chip products. Some new products are expected to be launched in the second quarter of 2018.
6. Broadcom's per capita annual salary of more than 400,000 yuan, how to deal with the decline in gross profit margin?
IC chips are a high-end industry that China needs to develop vigorously. It requires high labor cost investment to compete with leading developed country companies. Broadcom IC (Shanghai) Co., Ltd. ('Broadcom Integration') has recently disclosed The prospectus is about to impact on IPO. For Broadcom integration, the employee's contribution can be described as 'benefit to be done'. In 2016, the per capita salary reached RMB 425,800.
Such high manpower investment also brings high returns to Broadcom's integrated shareholders. However, on the other hand, Broadcom's integration is also facing a situation of declining gross margins. Products have always faced a fierce 'price war' against rival companies. 'Competition, how to maintain the level of gross margin through the research and development of new products is a problem faced by Broadcom's integration; Broadcom's integrated receivables and inventory levels are relatively high, and it also forms a certain financial pressure on Broadcom's integration.
Per capita annual salary is over 400,000 yuan
'The company is a leading integrated circuit chip design company in China.' The main business of Broadcom Integration is the R&D and sales of radio communication integrated circuit chips. The specific types are divided into wireless data transmission chips and wireless audio chips. The company's current product application categories mainly include 5.8G products, WIFI products, Bluetooth data transmission, universal wireless, walkie-talkie, radio transceiver, Bluetooth audio, wireless microphone, etc. The above products are widely used in Bluetooth speakers, wireless keyboard and mouse, game controllers, wireless microphones, vehicle ETC units and other terminals.
'The main reason is that the average salary level of the company's industry is relatively high.' In the prospectus, Broadcom integration explained the reason why its employees have higher salaries, which is significantly higher than the local average wage.
The company stated that 'we established a sound scientific promotion mechanism and incentive mechanism that closely integrates corporate culture, values and work environment, career development opportunities, and competitive compensation and benefits to attract talent, retain talent, and realize the company and its employees. The company's common growth and development. The company implements differentiated remuneration. Employee salaries and benefits are mainly composed of basic salary and bonuses. The basic salary is determined within each pre-determined remuneration range of each rank and determined according to each employee's experience, skills and performance.'
In 2016, the average salary of Broadcom employees was RMB 425,800, which was more than five times the average salary of Shanghai's employees of RMB 78,000, and was also far higher than the national average of RMB 57,400. This was even higher than the salary level of a considerable number of financial companies. This is also more than 10% higher than the company’s 2015 average of 380,400 yuan.
According to the company, 'In the future, we will continue to adhere to the principle of comprehensive compensation management. We will dynamically adjust employees' compensation systems and pay levels according to the needs of the talented people, the reference market average, and the compensation level of the same industry companies. Taking into account inflation, society With the general increase in labor costs, it is expected that the overall pay level of employees will gradually increase in the future.
Perhaps integrated circuit design does require higher pay and attract enough top talents to really catch up.
According to Broadcom Integration, the chip as the brain of the machine plays a decisive role. The chip design as the core of the realization function has high added value and high technical content in the entire integrated circuit industry. Its gross profit rate is relative to manufacturing and packaging testing manufacturers. Relatively high, the impact on the environment, workplaces, etc. is relatively small, and it is also one of the main channels for developed countries to achieve technological monopoly. In the world, the output value of integrated circuit design accounts for as high as 56%, and the integrated circuit packaging test link Its share accounted for only 19%.
At present, China's mainland integrated circuit industry is still heavily concentrated in the manufacturing and packaging areas with low added value and low technological content. In 2016, the proportion of the design industry was only 37.9%. The integrated circuit industry in China is facing a transition as a whole. In addition, the structure of integrated circuit companies in China is relatively Decentralized, low market concentration.
In terms of integrated circuit design, the top ten integrated circuit design companies in China accounted for 42.15% of the market share in 2016; and in the global market, the top ten IC design companies had a market share of 76.42% in 2016. From an industry standpoint, integrated circuits The industry has a technology-intensive and capital-intensive nature, and the development trend of the industry is conducive to the strong and permanent.
Although per capita salary is high, such high labor cost also brings high returns to Broadcom's integrated investors. From 2015 to 2017, Broadcom's integrated weighted return on equity has reached 40.1%, 30.44% and 32.83%.
The gross profit rate has decreased significantly
In addition to this company, there are no other companies that specialize in the design and research and development of wireless communication integrated circuit chips. 'At present, among domestic A-share listed companies, there is no business model with the company. Product types Are completely comparable competitors', the prospectus said.
Nevertheless, apart from the need for breakthroughs in R&D for Broadcom integration, how existing products maintain profitability is also a problem. Gross profit margins have been declining year after year, accounts receivable and inventory accounted for a relatively high proportion, and people have integrated Broadcom's future. The development hit a question mark.
'Integrated circuit industry is characterized by its product price and gross profit rate will show a downward trend as the popularity of products and market competition intensify, but the company's development of new products and product replacement, can make a higher gross margin To maintain; The company's market expansion in the application of high gross margin products, also contribute to the company's gross profit margin to maintain a higher level.
Broadcom integration makes such a statement in the prospectus, but in fact, Broadcom's integrated gross margin has been declining. As stated in the above prospectus, 'Gross interest rate remains at a high level', there seems to be some contradiction between the prospectus and the prospectus. The decline in gross profit margin is hampered by the intense 'price war' of related products.
In 2015, 2016 and 2017, the company's gross profit margin was 42.58%, 36.47%, and 34.03% respectively. The company's gross profit margin declined in 2016 and 2017, mainly due to the upgrading of various products; including The company selected price reduction sales strategies for some products in order to digest inventory; In the Bluetooth chip market competition has intensified, the agents of major competitors have seized market share by driving down the gross profit of products, and the company has adopted a pricing mechanism based on the prices of major competitors. .
Despite facing such a fierce 'price war', Broadcom Integration did not disclose the details of competitors in the industry in the prospectus; Compared to other listed companies with more than five or six hundred pages of prospectus, Broadcom has only 322 pages of prospectus as a sponsor. People's CITIC Securities did a 'pity ink like gold'.
However, in the prospectus 'industry business model', the related situation was still disclosed. The Fabless model is a fabless IC design company. It does not have its own factory. The chip manufacturing and packaging tests are completed by the industrial chain corresponding outsourcing factories. Companies include Qualcomm, Tsinghua Unisplendour, etc., 'Broadcom integration also adopts this model.'
Regarding the method of maintaining the gross margin level, Broadcom Integration stated that 'the company is currently actively expanding its WIFI data transmission chip market. With the development and popularization of the Internet of Things, the WIFI data transmission chip designed based on the needs of wireless intelligent terminals will have a wide range of applications. Scenes, including aerial photography, smart home, DV digital camera, television and industrial control. At the same time, the company's raised capital investment projects include smart port products and satellite positioning products.
In addition, Broadcom's integrated accounts receivable amounted to RMB 147 million in 2017, which accounted for 25.96% of the operating revenue, which was far higher than the ratios of 15.13% and 18.55% in 2017 and 2016; With the gradual expansion of the company's operating scale and increase in operating income, the balance of accounts receivable of the company increased accordingly. 'Inventories at the end of 2017 reached 767.874 million yuan, which accounted for 19.89% of total assets. These figures all make it possible for Botong Integrated's sales repayments. Ability to worry about.