Insight into trends
Thus, at the Tektronix Technology 2018 Innovation Forum (TIF 2018), as an approach, Tektronix's theme "Accelerating Innovator Innovation" focuses on hot applications and engineers' needs. It aims to empower and accelerate innovation.
According to Jon Baldwin, general manager and vice president of Tektronix Broadband Solutions Division, Tektronix will focus on the needs of the digital economy and will be more committed to: First, accelerate customer innovation, accelerate customer adoption through high-speed processing, software, AI, etc. The second is to simplify and simplify the process of creating simple and intuitive man-machine interfaces and to make large-scale testing easier. Third is to increase confidence in decision-making, continuously improve accuracy and integrate emerging standards or technologies, etc.; Low-energy world, such as promoting the use of new materials, to maximize battery energy efficiency to help.
Innovation is already ubiquitous, and it is very important to have insights into the current trend. The experts and judges of the National Thousand Talents Program of the Central Organization Department and the entrepreneurial tutor, Wang Ge, managing partner of China National Academy of Science and Technology Co., Ltd. (Beijing) Investment Management Co., Ltd. mentioned at the meeting that intelligence Digitalization and digitization are the main trends in the future. Intelligentization includes AI, smart home, smart driving, smart manufacturing, etc. Digitalization covers big data, financial technology, and business intelligence.
The development of intelligence and digitization will lead to new changes. Wang Ge believes that first, intelligent algorithms will gradually become open source, which will have a huge impact on the industry, not only will data acquisition barriers be greatly reduced, but new applications of AI will increase, and Start-up companies will get a lot of data to train and start complex AI algorithms. Second, more and more scene data is generated, collected and analyzed. Third, new technologies are constantly developing to the periphery, such as intelligence is constantly moving At the edge of the network, smart phones can accomplish limited machine learning tasks, and the trend of machine learning on the cloud is obviously shifted to the end, and a new round of AI craze will realize offline self-service machine learning.
However, Wang Ge also emphasized that the current environment everywhere is a tuyere, but also everywhere is a bubble, and ultimately the difference between competition, data, technology, experience and practicality.
Meeting the challenge
In the call of the mission, Tektronix TIF 2018 also brought a new round of innovation revolution, involving a new generation of optical communications and data centers, semiconductor materials and new devices, the Internet of Things, the core technology of electric vehicles and other hot applications.
As data is ubiquitous today, the exponential growth of data is driving the development of new standards in ecology and new technologies. Cloud service providers are actively pushing standards development while considering improving bandwidth and reducing power and cost requirements. Personnel and test and measurement vendors have brought tremendous pressure and must continue to innovate to keep up with the pace of development. 100G/400G optoelectronics, PAM4 technology, coherent and multi-channel technology are becoming the basis for Ethernet to higher speeds, and will meet PCIe Design verification challenges such as Gen4/5, SAS3/4 and other high-speed backplanes, interconnect busses and interfaces. Tektronix offers real-time oscilloscope to sampling oscilloscope solutions to enable seamless migration from verification and debug to production testing and accelerate product development. cycle.
The high-speed, high-bandwidth chip design will enable the next wave of semiconductor development, including new devices and materials, high-speed AD and DA chips. The new materials industry is playing an increasingly important role, gallium nitride, gallium arsenide, and graphene. New materials, such as semiconductor technology, new energy and other fields to bring revolutionary development opportunities. At the Internet level, faced with such as battery life optimization, power management chip accurate evaluation, sensor power calibration and from the RF device to launch and receive Performance testing and other serious challenges.
In these areas, Tektronix has a comprehensive solution. Tektronix offers a complete solution for IoT standards and protocol testing, including energy modules, power management modules, wireless RF modules, sensor modules, and provides full support and assistance. Tektronix is new and cost-effective The vector network analyzer TTR506A implements a cost-effective battery life test solution for the IoT industry, as well as a solution consisting of a VNA, a spectrum analyzer, and a signal source.
Model innovation
With the booming and continuous innovation of digital marketing and e-commerce industry, Tektronix has also moved frequently. From the B2B Lynx JD flagship store, the B2B Alibaba platform, to the 'Taixiang Finance' sharing model, and then the company's website has been completely revised. Tektronix has explored a win-win model with distributors and customers to continuously enhance value and service.
The recent launch of the new mobile website m.tek.com.cn indicates that Tektronix has fully supported the integration of online and offline interactions. Tektronix at the fingertips has made engineers more accessible.
According to Xiang Jiaying, Marketing Manager of Tektronix China, the Tektronix mobile website m.tek.com.cn is a bridge from the social media to the e-commerce on the mobile phone side of the customer, aiming to provide customers with the best mobile-side interactive experience. Mobile terminal purchase journey. The mobile terminal learning center and application program make Tektronix a mobile knowledge base and can inquire related industry and application information anytime, anywhere. Engineers can browse product demo videos at a high speed and timely solve product technical problems.
'Mobile website is part of Tektronix's integrated digital marketing and e-commerce strategy. Tektronix will continue to innovate and continue its efforts through the marketing model to continuously enhance the engineer's information acquisition, customer interaction and purchasing experience.' Xu Ke, Marketing Director, Greater China, Tektronix stressed .