Xiao Jingjing 2018-06-07 Apple is known for making hardware devices such as iPhones and iPads. Although the company's business landscape spans software and services, it does not make any game software. However, Apple still occupies one of the largest game players in the world. This is mainly thanks to the App Store. Neil Campling, co-founder of Mirabaud Securities Global Group, said on CNBC interview that the App Store has tens of thousands of applications (Apps), but 82% of its revenue comes from game software. , And it is a niche game (vertical). Niche games focus on the niche, the market for specific industries, and not for a wide range of people. Campling speculates that Apple has earned huge game software revenue through the App Store. The main role of this special market. Campling also said that in the media industry, games are the largest niche market, with a scale of US$130 billion. It will grow at a double-digit rate every year for 10 years. Apple will develop games, but the software sales situation is that. Shaped a considerable amount of game companies. According to market research firm App Annie's data, in the App Store top ten popular software, the game accounted for about one If Apple is also a game company, it is expected to be a heavyweight rival enough to compete with industry giants such as Sony, Microsoft and Tencent. Although mobile gamers do not consider themselves to be gamers, studies show that mobile games are positive. Gradually threatening the traditional game industry. According to data released by App Annie and IDC early this year, consumers spend 2.3 times and 3.6 times more time playing mobile games in 2017.