Following Youku won the 2018 World Cup broadcast rights, the same as the core user UC Ali large entertainment platform announced obtain rights to broadcast short video CCTV authorized World Cup matches, highlights, trailers, etc., became the first World Cup short video content stream info platform.
Scored CCTV official authorization, with 600 million users, nearly a million creators of new media platforms UC, the World Cup will start collecting original creation of high quality content, content to play the advantages of strong aging, diversity, fragmentation of information flow information platform, and create A new era of domestic World Cup broadcast.
Wu Jia, head of UC’s domestic business, said that it is of great significance to win the right to play World Cup matches. UC will link Ali’s entire cultural and entertainment environment with sports content and leverage the advantages of content integration. At the first time, it will bring the freshest events on the spot to the user. In front of you, let users see the fastest, most complete, and the best tournament content on UC.
At the same time, the original self-produced programs created by UC, the interactive game participation by stars, online fancy quizzes, and mass welfare play are all new ways of playing beyond the competition. This will create a wonderful World Cup joy for authentic fans. .
World Cup short video to UC, creators usher in harvest season
In recent years, the short video and graphic information flow has become the mainstream content model. Especially for sports events highlights, goals, tidbits, stars and other short videos, it is very attractive to fans and crowds of people who are not interested in live broadcasting. Since there are only 5 hours Time difference, The degree of attention in this World Cup is unprecedented. It is expected that the number of domestic audiences is expected to exceed 1 billion.
As a information flow information platform serving 600 million users, UC has provided fans with reports and live broadcasts of top five European leagues, World Cup and NBA events for many years, and has accumulated a huge consumer group of sports content. In the era of new media, UC is promoting high quality. The original sports content production and major sporting events coverage further deepened the layout.
During the Korean Pyeongchang Winter Olympics in February this year, UC not only presented a large number of race reports, but also teamed up with Big Fish to launch the 'Large Fish at the Live' collection of lazy bear sports, horse sports, sports big business, Baker football and other heads. From the media, he went to the Winter Olympics to create a series of exclusive high quality content in events, events and sports industry.
In this World Cup, UC will provide real-time, comprehensive, and elite short video and graphic content through official competitions for short video playback rights. It will allow users to miss the exciting moments in and around the World Cup and enjoy the full-scale, full-temporal panoramic view. World Cup viewing experience.
Under the event's copyright blessing, UC invited to search for football, tigers, Qi Shuai and other professional sports self-media, as well as parrot kitchen, Mocha video, constellation not ask people and other cross-border creative talent to form a UC World Cup reporting group, from the event, highlights , Food, travel, fashion and other fields, to create more time-efficient, more professional, more quality World Cup site content.
At the same time, in order to empower creators to share World Cup fans and earning bonuses to produce more original and high-quality content, UC invested top-billion-dollar flow resources and tens of millions of bonuses, and launched the “World Cup UC Creation Carnival Season” creative recruitment round the World Cup. Sports topics, creative event-related prospects, ball comments, inventory, World Cup knowledge and other content, but also from the funny, food, tourism, technology and other perspectives to create a more extensive content around the World Cup.
Play on UC to earn World Cup, Star interactive to send Shanghai Welfare
Win the right to play the game, collect original high-quality content, UC planning a series of World Cup original home-made programs also attracted eyeballs.
It is reported that "The World Cup Comes to My Home" has been signed by Brazilian players Paulinho and Chelsea midfielder Hazard Azar, football superstars in UC to accompany users to watch the ball; "The Round Table Light" invites the Chinese national team captain Feng Ye, and Lin, Zhang Linyu, Wu Lei, Yu Dabao and other international players participated in the recording to provide a professional viewing perspective; "Qiqi World Cup" will invite fans from all over the world to form 10 teams and sprint to the Qiwei Cup.
At the launch ceremony of the UC2018 World Cup on June 5th, Feng Hao and Yulin visited the site, accepted the UC employee card, and interacted with UC employees. They showed their footwork in the football game and cheered for the UC World Cup coverage.
In addition to football star professional comments, fans have the opportunity to interact with celebrities on the UC. It is reported that Liu Yan, Li Wei, Xiong Yuqi, Zhu Xingjie and Song Yihua and other popular stars will be visiting the UC World Cup, together with fans, fans in 'you draw me guess' And other interactive games.
Intensive competitions are indispensable for the game quiz. Users can participate in the passionate roulette fancy quiz gameplay on UC, experience the gambling pleasure of merging strategies, skills and luck, win limited-edition jerseys, cash prizes and other super-benefits, fancy play and bursting. Welfare, big day and night.
In addition, UC will also collaborate with partners inside and outside Alibaba to collaborate with Boxama Fresh, Drip, Pepper, and FIFA Games to integrate online and offline scenes to create 'sometimes', 'sometimes' for users, ' Some earned the new World Cup experience.
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