Senior management under the command line blossom | Unconventional TCL power Jingdong home appliances 618 sales ranking

At the end of yesterday's article, I said that the pace of cooperation between TCL and Jingdong Home Appliances is quite big. The fact is certainly true.

Jingdong Group Chairman and CEO Liu Qiang Dong expressed more than once that the era of unbounded retail is approaching. In the live interview of CCTV's new financial media platform, Lao Liu clearly stated that the core of unrestricted retail is to meet consumers' anytime, anywhere. Consumer demand. This is popularly said, is to break the barriers online and offline. E-commerce also have to go down the line, do business entities.

This reality is, of course, the answer is certainly yes. Lao Liu is not casually talking about. JD.com has been working on this for a long time. If you have the opportunity to look at the township market, you will see the red JD. This is the best expression of Lao Liu's unbounded retail.

"TCL & Jingdong Home Appliance Experience Store" in Shenzhen is a new attempt of Jingdong Household Appliances in channel expansion

Of course, Jingdong’s vision will never stop at the township market. On May 3, a store named 'TCL&JD’s Home Appliance Experience Store’ was officially opened. This is also the first 'branding experience' jointly created by JD.com's home appliance co-branded manufacturers. Shop'. And the partner is TCL. From the consumer's point of view, the most intuitive experience of Jingdong and TCL's brand experience shops may be Jingdong's elements and 'face recognition system', 'smart advertising machine' and other big waves. The application of black technology. For the brand side, JD.com’s home appliances have enabled the efficient management of brand experience stores through product empowerment, flow empowerment, big data generation, technology empowerment, branding and aftermarket empowerment. For example, through real-time inspections and passenger flow statistics, it is possible to prepare in-store smart selections. In other words, Jingdong teamed up with home appliance companies to use the offline brand experience shop as a carrier to open products, consumers, brands, and store experience. After-sales service, including the entire unrestricted retail closed loop.

TCL became the first 'crab-eating' brand and saw immediate results. Since the opening of the TCL&JD’s home appliance brand experience store, sales and passenger traffic have doubled compared to the same period last year and have resulted in In addition to the sales of additional category 3c and small appliances, the order volume achieved a 300% increase.

In fact, as the earliest home appliance brand that cooperates with JD.com, TCL has always had the daring to “take the lead in the world”. Not only has the entire line of products cooperated with JD.com’s home appliance to achieve direct supply, but it has also achieved full coverage of channels within the JD.com system. In cooperation with JD.com and Tencent, we launched a brand new Internet TV brand 'Thunderbird', which became a classic example of linking users through Jingdong Big Data and converting the product's life cycle into traffic again. In 2018, TCL became the GSKA of JD.com's home appliances. Strategic cooperation brand.

In the face of the 618 global mid-year shopping festival that directly affects the annual performance, TCL naturally will not relax. As early as April, Xie Fan, general manager of TCL TV Online Business Center led a team to visit JD. Red-June sales target. At the end of the month, TCL started to stock up for 618. Not only did it provide special models for Jingdong, it also launched Jingdong commemorative TV in cooperation with Jingdong in May. Prepared.

Today, TCL Group's senior vice president and TCL Multimedia CEO Wang Cheng personally led a team to visit JD.com headquarters, with JD.com senior vice president, president of Electronic Entertainment Group Yan Xiaobing, and president of JD.com’s home appliance division Liu Jun. 618 Next The marketing strategy and strategic deployment conducted in-depth communication, and said that TCL will continue to invest more resources to fully cooperate with Jingdong appliances, and strive to make a beautiful 618 'big victory'.

TCL not only succeeded in overtaking Philips in the top five, but also ranked top three in TV category.

Wang Cheng said that of course there is emboldened. After all, in addition to Jingdong's empowerment, the World Cup is coming! This is definitely an opportunity for TCL. After all, Brazilian star Neymar is the spokesman of TCL! Neymar is who? I think Do not need to do more to explain it. Such an unconventional masterpiece, over the entire number of children home appliances circle is also very few.

Neymar becomes the new spokesperson for TCL

The effect of the World Cup and the positive impact of Wang Cheng’s visit to JD.com made TCL succeed in overtaking Philips on today’s list of JD.com’s 618 sales. He was ranked in the top 5 from yesterday’s 6th place. In TV category, TCL It has also remained at the top of the list. In addition, on the category of refrigerators, air conditioners, and washing machines, TCL also performed well.

In view of this, for TCL, which is unconventional in cooperation with JD.com, it has already grabbed the opportunity of the unbounded retail era. Wang Cheng’s expected 618 victory may be just around the corner.