On June 5th, Dr. Bei held the 'Defense of the Gingival Warrior - Dr. Baker's Sonic Electric Toothbrush Marketing Media Experience Conference' in Beijing. Dr. Pui is a millet ecological chain company focused on providing high-quality oral care products to users. In response to the oral characteristics of the Chinese people, the launch of the main 'Sonic soft hair, deep net shin' Sonic electric toothbrush.
Tailored for the people
According to industry insiders, the development of technology provides us with a more effective, richer, and more convenient way to maintain oral health. Electric toothbrushes have gradually become a market for dental cleaning because of their superior cleaning ability and ease of use over traditional toothbrushes. Mainstream products, more and more people choose to bid farewell to traditional toothbrushes and embrace electric toothbrushes.
Dr. Beyer Founder, CEO Zhang Jun
Zhang Jun, the founder of Bei Jing, said that due to the influence of many factors, such as eating habits, both in China and in the West, the oral environment of Chinese and Western people is different. Relatively speaking, the oral cavity of Westerners will be stronger and the oral cavity of Asians will be more delicate. Delicate, which also led to the different needs of the oral products in China and the West, the demand in the toothbrush field will also make a big difference.
Looking at the market structure of the toothbrush industry, in the field of manual toothbrushes a few years ago, some brands in Europe and the United States took up a large market, but in the past few years, more and more people in China have learned to choose soft toothbrushes. Hairbrushes with small heads, some Japanese-style toothbrushes increasingly occupy the mainstream of the domestic market, but Zhang Jun feels very regretful that there are very few electric toothbrushes on the market that are aimed at Chinese oral characteristics. Therefore, Zhang Jun teamed up with many oral experts and, after meticulous polishing for one and a half years, based on the oral characteristics of the Chinese people, from the motor to the bristles tailored for the Chinese people, entry-level price of electric toothbrushes, Dr. Pui Sonic electric toothbrush is finally on the market.
A sonic electric toothbrush suitable for Chinese oral characteristics cannot emphasize the cleaning ability of the toothbrush. The oral cavity is a part of the body. In addition to emphasizing the cleaning function, it is also necessary to consider the protection of the teeth and gums. It is not a large force, and the bristles are hard. An electric toothbrush is a preferred, a good electric toothbrush, which requires both cleansing power and the care of everyone's gums. The most important feature of the sonic electric toothbrush released by Dr. Beyer is 'sonic soft hair, deep cleansing' .
A good toothbrush has a good 'heart'
The sound electric toothbrush introduced by Dr. Baker introduced a brushless magnetically levitation sonic electric motor. The motor is made of high-performance neodymium-iron-boron rare earth steel. The frequency of vibration is as high as 31,000 beats/minute. The motor with a frequency of 31,000 beats/minute is the most suitable for China. The user's oral environment, including it can be very effective in cleaning teeth, but can also care for gums.
According to reports, the use of brushless magnetic levitation sonic electric motor, long life, up to 5000 hours, its noise is particularly low, up to 50 decibels. Under normal circumstances, the doctor will recommend (2 cattle, or 200 g) force to brush your teeth.
As the soul of the electric toothbrush, the bristles, the Sophie Sonic electric toothbrush, and the shin guard toothbrush head use the Japanese Toray sharpened wire, and the bright white clean tooth version uses the American nylon wire of DuPont. Two top global suppliers reached a long-term strategic cooperation agreement, and they jointly developed the current brush filament.
The sonic electric toothbrush released this time uses three kinds of sharpened fur developed by Toray Industries, Japan. The fineness of the tip is 0.02mm, which can penetrate deep into the gingival sulcus and easily brush the hard-to-brush area. Cooperate with each other to achieve the function of protecting and massaging the gums while cleaning teeth, and relieve the bleeding of gums in the morning when brushing teeth.
The three types of fur also have strong antibacterial properties, and the wet bathroom environment does not have to worry about the entrance of the disease. Plus the use of the patented scientific bristles layout of the Saw Doctor Sonic electric toothbrush: Mountain structure + sandwich bristles layout can be quickly in-depth Gingival furrow, This is a scientific brush arrangement method for cleaning teeth and caries.
In addition, the bristles have a vibration amplitude of more than 5.5mm, which can effectively clean the surface of the teeth and the blind area of the mouth, and quickly disintegrate dental plaque and stubborn teeth stains. Moreover, the double-bearing low noise technology, the vibration shaft is suspended in the middle of the magnetic field, and the brush head is under 200g pressure. Under the circumstances, the stable vibration amplitude and efficient power of the brush head can still be maintained, ensuring stable and efficient cleaning power at all times.
Doctor Sonic electric toothbrush body diameter 25mm, small and exquisite, small hands can easily hold, brush head only weighs 90g, much lower than the weight of a mobile phone.
The Doctor Sonic electric toothbrush also has a waterproof rating of IPX7. When tested, the toothbrush is soaked in a water pressure of 1 meter deep for 1 hour. There will not be any water inside, so the whole body washing can be safe. Doctor sonic electric toothbrush, also equipped with a beautiful travel storage box. Users can use wireless charging, full charge can last for 21 days.
In terms of selling price, this toothbrush is priced at 99 yuan/set.
