Under the influence of factors such as industrial transformation and consumer upgrading, emerging kitchen electric products have seen explosive growth in recent years, so that the kitchen electric power market has grown at a much higher level than the entire household appliance industry. In 2017, 'Swords and Fingers' was In the kitchen economic structure, the electric steamer (electric steamer) products continue to maintain the 'dark horse' quality, gradually becoming the main driving force in the kitchen electric incremental market.
The rapid growth of the electric steamer (electric steamer) market is no accident. With younger groups gradually becoming the main consumers of consumption, they are more willing to choose high-quality high-end products to achieve a healthy life. In "2018 China Electric Steamer (Electric Steamer) In the Consumer Needs Survey, 80% of consumers would consider giving up frying food and choosing a more healthy cooking method. Nearly 99% of consumers want to cook their own food instead of choosing take-out. In the background, more than 70% of people hope to use smart kitchen appliances to solve the problem of three meals a day. As a result, electric steamers (electric steam cookers) have become more and more popular among consumers.
On May 31, the 2018 China Electric Steamer (Electric Steamer) Industry Summit Forum was held in Beijing. Representatives of enterprises and industry experts gathered to discuss opportunities and challenges in the popularity of electric steamer (steamer) products in the Chinese market. At the meeting, Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that the growth rate of the kitchen appliance industry in the home appliance sector was the most stable, and the emerging kitchen appliances category represented by steam ovens (electric steam cookers) showed strong growth. In 2017, the retail volume of electric steamer (electric steamer) market reached 2.51 billion yuan, an increase of 33.1% over the same period of last year. Obviously, the electric steamer (electric steamer) has now become a new focus of attention in the industry.
The huge market potential has attracted the layout of countless enterprises. In recent years, many companies, including Midea, Fangtai, and Galanz, have focused on the R&D and technological innovation of electric steamer (steam boiler) products, and have continuously promoted the rapidity of the industry. development of.
Galanz is one of the pioneers in the development of steam ovens without flames. It was one of the earliest companies to develop electric steam ovens. As early as 2005, Galanz invented the electric steamer. Thanks to more than 20 years of technical precipitation, Galanz’s R&D personnel continuously Collecting and arranging cooking data, analyzing foreign advanced technologies and combining their own experience, developed high-temperature pure steam boilers and micro-steaming and baking machines one after another. It is understood that Galanz spent three years developing a micro-steaming and baking machine in order to realize all single one-piece machines. The functions exceed those of microwave ovens, toasters, and steam ovens with the same skill. The Galanz engineers have made many breakthrough attempts and innovations in the components. It is Galanz's years of hard work and now it is in exchange for ' Electric steamer industry creates the brand's honor.
Although the entire electric steamer (electric steamer) industry is developing rapidly, it is undeniable that there are still pain points in the product. In the Chinese market, the electric steamer (electric steamer) and dishwasher have a similar 'fate', with It belongs to Western imports. Due to differences in the environment, ingredients, habits and other factors, it may be difficult to meet the demand if foreign products are moved directly to Chinese consumers.
In order to meet the different needs of domestic consumers in different life scenarios, Galanz divides electric steamer products into three categories, two forms. The three categories include pure steamer, steam oven, and micro-steaming machine. Desktop and embedded. According to the person in charge of Galanz's marketing department, Galanz currently has about 20 models of electric steamer products on the Chinese market. There are P90, P50 and steam ovens on the market for electric steam cookers and pure steam cookers. There are R60, C63, C64, in short supply of micro-steaming machine Q6. Among them, the electric steamer P90 and steaming oven R60 won the 'worth buying model' and 'recommended model' respectively at this forum.
It is understood that the pure steam boiler P90 uses innovative 'pure steam' technology, the use of instant high-temperature steam technology and rapid steam generation device, the water quickly generates 100% steam, direct heating cooking cuisine, restore the ancient method of steaming the environment, reduce nutrition The loss, protection of food color and structure of the integrity of the integrity of the original to pure cooking; and steam oven R60 steaming fried sample proficient, small size, large-volume design by young consumers recognized and loved.
Steamed food is China's most primitive food culture, and it is also the healthiest food trend. As Wu Yi, the head of Galanz Life Appliance's China market, put it, 'The original intention of Galanz steamer was to create an open fire, no smoke, and health. The way of life is to inherit the Chinese steamed cooking culture, and to create a good life for consumers, who “don't eat fireworks and only enjoy delicious food.” Believe, Galanz will continue to focus on research and development, seize the pain point of consumption, and create for consumers. High quality healthy life.