'To increase consumer cognition of emerging kitchen power products, build bridges between companies and consumers, stimulate social enthusiasm for new products such as steamers, and thus promote steamers to enter millions of households. ' When talking about the popularization of steam box consumption in China, Jiang Fengru, chairman of the China Household Electrical Appliances Association, said.
It is well-known that steaming is a way to meet the needs of consumers. Steamed vegetables are delicious, healthy, nutritious, moisturizing, and soft-broiled. In the past two years, the brands of the industry have attached a high degree of importance to the steamer category. With the promotion of various brands in the industry, consumer demand for this category is also a major factor.
On April 18, under the guidance of the China Association of Household Electrical Appliances, the “Healthy Life One” sponsored by the State Grid of China and the “2018 Chinese Steamer Consumption Popularization Campaign” was held in Beijing. May 31, 'Healthy Life'呵 呵 —— —— —— —— —— —— —— —— —— —— —— —— —— 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
It is understood that a one-and-a-half-month consumer promotion campaign has interspersed with many different themed activities. For example, the “steambox truth laboratory” tells us from an experimental point of view that traditional steamers are steaming out of fish when they are steaming. In the water, even a pot of fish soup, steamed egg and flower soup, and steamed glutinous rice rind are very wet, which can not meet the needs of modern consumers for comfort and convenience, as well as the better cooking experience. Is the pain point for consumers and the industry.
The '2018 Chinese Steamer White Paper' and the '2018 Chinese Steamer Industry Summit Forum' allow consumers to understand the steam box industry in a more macroscopic way and understand the company's own steam box technology path. Despite their respective emphasis, they are carrying steam. Ancient methods, promoting the Chinese steaming culture, and advocating healthy and convenient quality of life, each reached consensus.
In addition to the traditional knowledge of the steamer, the organizer also has to do some innovative activities at the nodes of communication and interaction with consumers. The success of 'steaming' the love of your photography contest and the 'steaming' creative culinary competition is a success. A wide range of pleasing works surprises consumers, and they can even use steamers to make such delicious dishes, instantly igniting consumer interest in steamer products.
Award-winning works
Through consumer tasting activities, we found that consumers are not the same as their original feelings. They no longer look at home appliances with a previous vision. They think that buying a product is to use it at home, and consumers will feel that communication is great. Fun. Through the on-site interactive experience, the steamer is more popular with consumers, and everyone will take the initiative to spread all kinds of dishes cooked in the steamer.
The release of the "Mirror Flower" (a different kind of steamed) micro-movie allows more consumers to know the temperature of the steamer, and then let consumers know that this product is what it needs.
In short, the organizer has grasped the current mainstream consumer groups through various means and various media, and through the driving effect of various KOLs, more consumers love cooking, love steamers, and love brands.
