With the improvement of the quality of life of the citizens, the kitchen economy has gradually replaced the living room economy in recent years, and the development of the kitchen and electric power industry has followed. With the overall downturn in home appliances, the kitchen and electric power industry has grown against the trend. , On the one hand, it comes from the steady growth of traditional categories, on the other hand, it benefits from the explosive growth of emerging kitchen appliances, such as electric steamers.
Steamed food is one of the traditional Chinese cooking methods. As an emerging kitchen appliance, electric steamer can not only bring people healthy and convenient food, but also restore the true taste of food. The electric steamer has healthy nutrition and saves time. Advantages Compared to the traditional steamer, it can effectively solve the problem of condensate, food taste will be better.
In the eyes of people in the industry, kitchen appliances, represented by micro-steaming, are becoming the “six new parts” of Chinese kitchens. Household appliance companies are also optimistic about the opportunities of electric steamers and have increased investment to expand production. Actively expand the market.
According to data from China Excel, the retail sales of the electric steamer market reached 2.51 billion yuan in 2017, an increase of 33.1% year-on-year. Compared to the same period of last year, the number of new brands in the steamer-box market reached 38 in the January-April 2018 period. The model reached 93. At the recently held 2018 China Steamer (Electric Steamer) Summit Forum, it revealed that "new kitchen appliances such as electric steamers will become the main driving force for the future incremental market."
Although the electric steamer industry is gaining momentum in the current home appliance market, it does not mean that the industry is going smoothly. Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that although the current electric steamer (electric steamer) market has performed well, it has become popular. The rate is still low. Electric steamers still in the product introduction period are affected by multiple factors such as consumer awareness, industry standards, and technical difficulties. The electric steamer industry has a long way to go.
Jiang Feng emphasized that with the increase of residents’ income and consumption levels, consumption upgrades have prompted home appliance companies to continue to innovate. Only by developing more diversified products suitable for market segmentation can we satisfy consumers’ pursuit of high-quality needs. Promote the development of China's home appliance market. This shows that the steamer industry wants to develop rapidly and cannot be driven by product innovation.
At this point, Vantage has considerable experience and experience. As a professional kitchen appliance brand, Vantage started listing the first generation of steamer products in 2014. Obviously, Vantage is not the pioneer of the electric steamer industry. 'Later as a latecomer' "The world's", or have a heterogeneous technology, or have a price advantage, as a high-end smart kitchen appliances brand, Vantage electric steamer products of its heterogeneous selling focus on professional technology, including 'pressure steaming' technology. ' Rao Jianan, Director of Bake Steaming Products, said this.
It is understood that 'pressure steaming' is an innovative upgrade made by Vantage in the function of the steamer. Vantage combines the living habits of the people and uses 'pressure steaming' to speed up the cooking process and at the same time helps to lock in nutrition. In addition, Vantage products are equipped with a button. Cooking and smart menu features eliminate the need for users to learn to control the heat and temperature.
Vantage always starts from the actual needs and pain points of users to create products that are suitable for use by Chinese people. In response to the practical issues of China's kitchen area, Vantage focuses on the embedded market in the field of electric steamers. Rao Jian'an stated that the embedded electric steamer will Become the mainstream of consumption.
According to the white paper (2018) of the China Electric Steamer (Electric Steamer) Industry, the retail volume and retail sales of the embedded steamer (electric steamer) maintained a near-doubling growth from 2015 to 2017. Situation. The embedded electric steamer has gradually become a 'star' product in the embedded kitchen and electric category. In this forum, Vantage JZKD50-ZK2A and i23003 seized 'worth buying models' and 'recommend models' respectively, and this Both products are embedded steaming machine.
The industry believes that China's electric steamer (electric steamer) has a great market potential, but it is still in the transition period from the lead-in period to the growth period. It requires the concerted efforts of companies, channels, industry organizations and the media to conduct effective consumption guidance. And Vantage, with its strong brand marketing capability, may become an important force in promoting the popularization of the market in the future.