In the first two to three years, there were not many brands in the laser TV market, and the price of laser TV products was basically maintained at 50,000-60,000 yuan. However, starting from last year, in addition to traditional TV manufacturers, projector manufacturers and Internet manufacturers have flooded into the laser industry. The TV market. As a result, the prices of laser TVs have begun to change, some are still between 70,000 and 80,000 yuan, while others have dropped to 10,000 to 20,000 yuan, even within 10,000 yuan. The price gap is so disparity, Consumers are unaware of their doubts, and the related concepts behind product prices, technical parameters make consumers dazzled.
Price difference between the brightness of the virtual standard laser TV market is a bit messy
In general, the price difference is mainly due to the cost level. Take the Lai Mi Laser TV as an example, the price of a two-color 4K laser TV T1 is 79999 yuan, and the price of a laser TV/LUNE is 12,999 yuan. The price difference between the two is largely Because of the difference in configuration, T1 uses a two-color laser source, a six-bass booster unit and an 80W high-powered speaker set with a resolution of 4K, a brightness of 4000 ANSI lumens, and a standard anti-light curtain. LUNE is a monochromatic laser light source and uses 60W. Power speaker set, resolution 1080p, brightness 2700 ANSI lumens, no standard anti-light curtain.
However, some manufacturers may not only reduce the specifications in order to reduce prices, but also blur the concept of laser television. In fact, he is not a 'laser television' laser television.
On the surface, as long as laser light sources and ultra-short focal projectors are used for laser televisions, this is actually not the case. Zhong Qiang, deputy director of the R&D center of Hisense Lasers, believes that there is a fundamental difference between projection and television, and television has the quality of television. Standards, including picture quality, reliability standards, and service life requirements. For example, televisions have color temperature values close to 10,000 K (kelvin), have their own gamma curves, etc.; projector color temperature values are relatively low, and there is no strict gamma curve. Requirement. Many manufacturers who are now known as laser TVs are still actually doing projectors. They are only very similar to laser televisions. For example, 'laser television' at a price of 9,998 yuan is not quite in line with TV standards. It is a more typical projector. .
And laser television and traditional LCD TVs are not the same, the host and the screen are separate, resulting in different usage habits. Zhong Qiang pointed out that in order to ensure that users can watch all-weather, Hisense laser TVs are standard anti-light curtain. If there is no curtain, just projection On the wall, you need to close the curtains during the day and turn off the lights at night to watch.
However, some manufacturers have deliberately created concepts to mislead consumers in order to reflect their high performance-to-price ratio. Deng Wei, head of the Ai Luowei laser TV market, pointed out that the laser TV market is still at the initial stage of development, and there are phenomena of false value in the industry, and some even Also change the lumens value, creating a "pseudo-lumen" standard.
According to Zhong Bo, founder and CEO of Qimi Technology, although the light source is the core component of the projection product, the brightness of the user can be affected by many factors. Take laser television as an example, from the light source to the projection screen, it usually takes ten The processing of the remaining steps, and each processing step will result in a decrease in brightness. Therefore, the brightness of the light source is not the brightness of the screen that the user can see with the naked eye.
Zhong Bo uses the analogy of the speed of the car to explain that the visible brightness of the laser television is comparable to the actual driving speed. The brightness of the light source of the laser television is comparable to the maximum speed of the automobile engine. Now some manufacturers confuse the visible brightness and the light source brightness, which is equivalent to the highest engine speed. It is tantamount to deceiving consumers to promote publicity as the maximum speed of a car.
The laser television market is a mixed bag. How do consumers distinguish the quality of laser television? Zhong Qiang believes that to select a good laser television, it is necessary to first determine whether it is in line with the standards of television. If the standard is met, it can be called a laser television. It is laser projection; secondly, like the standard for judging traditional LCD TVs, it depends on whether the brightness, resolution, and color performance meet the requirements of high-quality television.
It is also necessary to discipline oneself and rectify the chaos in the industry.
The camp of the laser television industry continues to expand, but the technical capabilities are uneven. Zhong Qiang pointed out that according to incomplete statistics, the number of laser television brands has exceeded 20, but the real technical strength, the ability to produce unique products is still a minority, most The brand is still based on OEM, ODM to quickly launch products, form the concept.
It is still in the initial stage of the development of the laser TV market. The laser TV market is not big. When it has not reached the cake, more manufacturers are needed to promote the development of the laser TV market. The Zhongbo appeals, I hope everyone will earnestly make products. Doing down to publicity, and not letting bad money expel good coins, make the industry appear unhealthy and make consumers think this is an industry that is cheated, or an industry with virtual brightness. This year, Kamitsu is on a laser TV. At the same time, the brightness and light source brightness are marked so that consumers can compare them more intuitively.
Low prices do not necessarily reduce quality. Now many manufacturers have proposed 'price to price'. Hisense Laser Display Development Minister Liu Xianrong pointed out that laser television is still in the early stages of development, and technological innovation is the first driving force for the development of the industry. The chips, lenses, lasers, and curtains all have huge space for technological progress and price reduction. They should improve product quality through technological advancement, and achieve lower costs and prices through advances in technology.
In addition, the clutter of laser TVs is also due to the inconsistency of standards. Zhong Qiang believes that the inconsistency of industry standards leads to the lack of quality assurance for market products and even the inconsistent product names, which will cause harm to users. If the market is to be stopped Chaos needs the development of industry standards and standardization of the market. At present, Hisense is leading the development of international IEC standards and domestic standards for laser television. It is also working with China Electronic Video Industry Association to develop laser television industry standards. According to reports, these laser television standards All are based on TV standards. Zhong Qiang believes that the establishment of laser television standards will provide a reference basis for the market and consumers, so that consumers can distinguish the quality of laser television; at the same time, brand manufacturers will also be subject to some constraints. , can not use the concept of stealing to deceive consumers.