On May 31st, guided by the China Association of Household Electrical Appliances, China National Grid hosted the 'Healthy Life 1' Steaming - 2018 China Electric Steamer (Electric Steamer) Industry Summit Forum' held in Beijing. At the meeting, the owner , Midea, Fang Tai, etc. Mainstream steamer brand and forum strategic partners Jingdong Home Appliances and Zhongyi Kang, Ovid Cloud Network and other upstream and downstream enterprises, agencies gathered together to discuss the development of kitchen economy, discuss the electric steamer products The opportunities and challenges in the popularity of the Chinese market, and awards for the outstanding performance of the kitchen and television industry.
In this forum, leading high-end kitchen appliances led the brand owner's electrical appliances with innovative technology and high-quality user experience, hi to win the industry pioneer brand name, its product owner steamer S273 won the industry recommended model of purchase, boss steamer S226 won the industry It is reported that Boss Electric was one of the earliest brands to start promoting steamers in China. After 8 years of market development, according to China Yikang retail monitoring data, the volume of boss steamer sales in 2017, retail sales Its market share was 32.65% and 31.26%, respectively, ranking first in the industry. Steamers are also the fourth largest category after the smoke, stove, and consumer electronics.
Although the momentum of the current electric steamer (electric steamer) market has performed well, the penetration rate is still low. ' Jiang Feng, chairman of the China Household Electrical Appliances Association, said at the 2018 China Electric Steamer Conference, 'The steamer (electric steamer) Industry is still in the initial stage of popularization of consumption, and it needs to resonate in the industry to realize the universal awareness of steamer (electric steam boiler) products. Innovation is the key to opening the steamer (electric steamer) market. In the future, while digging deeper to effectively solve the pain points of users, letting consumers contact and experience the charm of the steamer (electric steamer) is the most important thing facing the industry at the moment.
In view of the current status of the steamer (electric steamer) market where both opportunities and challenges coexist, mainstream kitchen and power companies have been conducting technological innovations and product optimization and upgrades based on market research and user feedback to build their own differentiated products. It is reported that in the steamer (Electrical steamer) In terms of promotion layout, the Boss Electric Appliances develops the corresponding steamer (electric steamer) products by focusing on user needs, depending on the expectation of the different user groups on the kitchen, expectations for cooking and cooking tools.
For example, as consumption upgrades, young consumer groups represented by the late 90s gradually become the main group of people who purchase home appliances. They are busy with work and life, and lack the ability to cook. They are eager to eat healthy and comfortable Buddha food. They need to be efficient and convenient. The cooking tool solves the problem of cooking delicious food within a limited time. The black science and technology boss steamer S273 is nothing more than the most suitable choice. It has 8 smart cooking menus such as noodles, steamed fish and steamed eggs. Learn to do it, kitchen white can also be turned into a chef; inside and outside the double ring big fire, the temperature is heated to 100 °C, only 4.5 minutes; equipped with high-precision thermostat and microcomputer control system, the temperature control to 1 °C, Easily regulate the favorite temperature of the food. A U-shaped high temperature auxiliary wall is formed on the side of the fuselage and the top to ensure that the top temperature is constant and no condensation occurs in the steamer to ensure that the food is delicious.
At the same time, according to Ye Danju, the owner of the owner of the electric appliance brand, the steamer (electric steamer) is also particularly suitable for certain groups of people. 'For example, pregnant women, from pre-pregnancy to post-pregnancy food requirements are rather special. The box is completely suitable for this particular requirement'.
Product development needs to be guided by user experience. The high-end development of product development is not only reflected in product function points, but also in product design. At present, the overall capacity of the steamer (electric steamer) is generally small, such as steaming a whole When the chicken is not allowed to enter due to space constraints, the boss's three-core powerful steamer S226 cleverly resolves this flaw; 40L large capacity, built three shelves, 448mm*324mm large steamer, the whole chicken, the whole There is no pressure on the fish. In addition to its fine control of the water level, one-click self-cleaning technology, while ensuring the food taste, nutrition, but also makes the operating experience more smooth and convenient.
In addition, in order to deepen the proximity to the steamer (electric steamer) brand, products and consumers, let more consumers understand the steamer (electric steamer) brings health and convenience to life. Boss appliances ingenuity. The transformation of all the company terminal buyers, online customer service and other roles, they will become a product system solution consultant, not only to tell the user the product features and culture behind, but also tells the user how to use these tools for nutritional cooking.
"Let the technology empower the cooking efficiency and let the design simplify the operation." Ye Danyi said in his speech, 'This year, the owner of the appliance will continue to work on cooking nutrition and healthy diet research, in order to more extreme steamer (Electric steam cooker) products, promote Chinese cooking culture, pay tribute to the great taste of China. '
China National Grid Editor-in-Chief Lu Shenghua stated that China's electric steamer (electric steamer) has a great market potential, but it is still in the transitional period from the lead-in period to the growth period, and requires the concerted efforts of companies, channels, industry organizations and the media to make effective progress. The consumer guide. To solve consumer experience pain points as the focus of product development, the owner of the appliance, the future will continue to focus on the user's steamed food appeal, increase scientific and technological innovation research and development, for different community users to provide better products and services.