In the past two years, the competition in the integrated cooker industry has become increasingly fierce. This competition has not only integrated the competition within the stove industry. The strong involvement of external forces has also aggravated the fierce competition in the industry. Previously, Haier, Midea, Oaks, etc. After the entry of the integrated household appliances enterprises, there were the entry of the old kitchen power companies such as Shuaikang and Wanhe, and even the sanitary ware and sink companies have launched cross-border integrated oven products.
HKUST's Integrated Kitchen Appears at the 23rd Shanghai International Kitchen & Bath Show
According to Zhao Jinzhou, deputy general manager of the company’s integrated kitchen stove, the entry of external influences is not enough. 'The competition in the integrated cooker industry is still competitive. The presence of powerful companies does not mean that it has advantages. Many companies have entered the integrated kitchen. All of them are processed on the OEM's behalf. Whether it is technology or the accumulation of the team, there is an entry period. This time will face great challenges, not only to the trader, the team's challenges, but also to the business owner's patience. '
In the face of more and more heavyweight players entering the field of integrated kitchens, the reason why HKUST can behave so calmly is that it is itself a powerful company. It is understood that the HKUST integrated kitchen was established in 2009, and it took only 7 years. Time went from a tiny flame quickly to the embarrassment of the country to 800 cities across the country, achieving a rapid breakthrough from 0 to 1300 alliance stores. What is worth mentioning is that from 2009 to 2017, HKUST’s annual average sales growth rate was as high as 150 %, Create industry growth legend.
According to the latest data from HKUST, the number of newly joined HKUST stores has exceeded 200 in 2018. In April alone, it has successfully signed 58 contracts. From January to May of this year, the performance growth has more than doubled from the previous year.
HKUST Integrated Deputy Executive General Manager Zhao Jinzhou
At this stage, HKUST’s investment promotion is very fast. Recently we have captured more than 40 cities. This year's expected goal is to open 500 new stores. The future will further sink the channels. Many of this year's investment are in the third and fourth tier cities. We hope to quickly realize the nationwide 2000-3000 stores. 'Zhao Jinzhou further said, 'Only there are enough channel outlets to better serve the users.'
Although there is a great demand for investment, HKUST's demand for agents is not low. 'The investment threshold of HKUST is relatively high, not only the image of the store, the area requirements, but also the first batch of funds and operating team. Requirement. We want to choose the concept that matches our distributor so that we can have a long-term development. The pursuit of quantity is meaningless or quality. The core of this quality is everyone’s philosophy, strength, and positioning. . '
HKUST's integrated kitchen products
According to the established target plan, HKUST will maintain a compound annual growth rate of more than 100% for the next three years, and move toward a scale of one billion. To achieve this goal, HKUST advances its production capacity layout. It is understood that HKUST The industrial park has been started, covers an area of nearly 300 acres, plans to invest 700 million, plans to produce 350,000 units of integrated kitchens, will become the industry benchmark factory.
In addition to the investment in production scale, in terms of products, HKUST is also making every effort to invest heavily in research and development. Taking the newly introduced new range of integrated ovens as an example, this series of products has a full-body modular design, one seamless molding, bottom pest control Innovative selling points such as design. On the day of the show, new products attracted the attention of many exhibitors. Everyone was surprised to see that there was no screw on the surface of the product. 'This time, we launched a new product that we developed for nearly two years. The investment is just a few million. ' Zhao Jinzhou emphasized.
The newly-developed integrated seamlessly shaped integrated cooking product attracts many viewers' attention
At present, many integrated cooker companies have launched cabinet products and extended their product lines to sinks, dishwashers, etc. In this regard, Zhao Jinzhou said that HKUST will continue to focus on the integration of stoves in the future. 'Our current position is professional The integrated cooker brand manufacturer. Of course there are some kitchen appliances and the category of the integrated stove is very close, we will also properly introduce products such as integrated sinks, steamer models integrated stoves, in order to enrich our product line. '
