In 2017, Huibai Kitchen Power, with more than 20 years experience in kitchen and electric appliance manufacturing, moved from behind the scenes to the stage and opened the brand operation. In the past period of time, Huibai has developed advanced production equipment and powerful technologies. The R&D team has made a series of high-quality kitchen electric products with quality and intelligence as the direction of product research and development, which has aroused widespread concern from the industry and consumers. In order to further enhance the brand image, in 2018, Huibai Electronics spent RMB 20 million. Put CCTV advertising.
CCTV, as a national TV station, occupies a leading position in domestic mainstream media in terms of user size and influence. It is the most authoritative media delivery platform in China and has always been the golden channel for the dissemination of many corporate brands. It is also the contact of Huibai Electric with consumers. The most effective way of communication and communication. In May 2018, Huibai kitchen advertising commercials formally landed on the CCTV platform. They were broadcasted on CCTV's two sets of financial channels, seven sets of military and agricultural channels, and ten sets of science and education channels. It is understood that Huibai has this CCTV's commercials featured the theme of 'high-quality, great-intelligence-integrated kitchen'. Not only did it demonstrate its high-quality kitchen appliances to hundreds of millions of viewers across the country, but more importantly, it advocated a great wisdom to integrate kitchens with consumers. Lifestyle.
Hui Xian Director. General Manager Liu Xianlong said in an interview, 'In the era of consumer upgrades, kitchen electric products are no longer just to meet the consumer's single cooking needs, but become more intelligent. With the constant intelligent kitchen appliances With deepening and enrichment of product categories, kitchen life has become more intelligent and integrated. At the beginning of its founding, Huibai clearly put forward the brand idea of creating 'China Integrated Smart Kitchen Expert'. This time, CCTV advertising is to pass The CCTV media's window conveys Huibai's brand concept to more consumers.
At present, the competition in the kitchen and TV industry is fierce and the number of brands is increasing. To succeed in many brands, a good brand image is of utmost importance. As a kitchen brand, Huibai Kitchen has a manufacturing and product reputation. Incomparable advantages, but still weak in brand promotion and influence. To this end, Huibai started to focus on the promotion of brand image while building high-quality kitchen electric products. The launch of CCTV advertising is Huibai brand image promotion, an important part of marketing communication.
During the brand communication process, Huibai Precision launched, focusing on the target audience, actively shaping the brand image of professional kitchen appliances, strengthening emotional communication with consumers outside the product, and leading consumers to a new lifestyle. With advertising films The continuous broadcast, Huibai Kitchen Power's high-end product image and attitude focused on integrating the smart kitchen area began to deepen the hearts of every consumer.
The Huipai Group placed CCTV advertising in addition to enhancing its brand image, and further demonstrated its strong brand strength. For more than 20 years, Huibai has focused on manufacturing and R&D in the field of kitchen appliances, with more than ten brands of first- and second-tier kitchen appliances. Cooperation, product quality and corporate reputation have won unanimous praise from strategic partners. After 20 years of precipitation, Huibai has formed certain advantages in manufacturing scale, industrial equipment, product research and development, and cutting-edge talent. It has now become a PRD. Regional second chef electric manufacturer.
In 2018, Huibai Kitchen Power, with its profound background, relied on CCTV's strong media resources to shake the outside world and make more consumers know and understand Huibai Kitchen Power in an all-round way, which will help enhance the overall image of Huibai Brand. The influence has reached a new level.
