According to AFP, San Francisco, reported on June 3, analysts believe that several factors have impacted the smart phone market, including the lack of new features made by consumers, the slowing down of people's replacement of mobile phones, and the major markets that promote growth including China. Saturated.
Bob O'Donnell, an analyst and consultant with American Technology Analysis Research Corporation, said: 'The market has peaked. This is the result. This is certainly not the end of the smartphone, but the end of the growth of the smartphone market.'
The smart phone market began to saturate in 2016, similar to desktops and personal computers a few years ago.
O'Donnell told AFP: 'This does not mean that the market is not bullish - in fact it is a huge market, it means that businesses must change their thinking.'
Analysts believe that smart phone vendors who occupy a niche in the market can no longer expect the market to grow rapidly, but should rely on smart competition to increase revenue.
According to the survey, Samsung mobile phones are still market leaders, but the leading edge of Apple has narrowed.
China’s Huawei mobile phone ranks third, and rival Xiaomi’s mobile phone grows rapidly, although it has not entered the US market.
International Data Corporation (IDC) said that smart phone sales fell by 0.1% in 2017, selling 1.472 billion mobile phones, mainly due to the sluggishness in the fourth quarter.
IDC predicts that smart phone sales will continue to decline in 2018, before it can use the new 5G network mobile phones and India's vibrant market rebound.
IDC and other companies believe that the "largest factor" that caused the decline in sales volume last year is the Chinese market.
IDC predicts that the Chinese smartphone market will remain flat next year, while India’s mobile phone sales will continue to grow on low-cost handsets.
IDC analyst Ryan Riss said: 'Given that China consumes about 30% of the world's smartphones, it is still the focus of many handset manufacturers.'
IDC believes that the catalyst for the rebound of the smart phone market may be the tailor-made mobile phone for ultra-fast 5G telecom networks next year.
Right now, the smart phone market seems to have no chance.
Conte Point Research pointed out that the mobile phone market in the second quarter of this year fell by 3% compared with the same period of last year, which was the second consecutive quarter of decline.
Tarn Patak, research analyst at Conte Point Research, said: 'The decline in smartphone demand is due to slower growth in developed markets, as the basic performance and design of smart phones have reached a peak, and the cycle of replacing mobile phones in developed markets is prolonging. However, there are still plenty of opportunities in emerging markets.
It is expected that Android phones supported by Google will continue to dominate the smart phone market, and will still maintain a relatively stable market share of approximately 85% over the next five years.
IDC predicts: 'There is no doubt that Android is the operating system of mass market choice, and we have no reason to believe that this will change.'
China Mobile Phone Targets World Market
People’s impression of the “low price but low quality” of smart phones in China is declining. According to a report on March 31st of the “Yomiuri Shimbun” of Japan, Chinese smart phones have more influence in the global market than Japanese mobile phones.
'Compared to the photos taken with the iPhone X, our company's products are even better.' Emerging smartphone maker Xiaomi Technology Co., Ltd. held a new product launch conference in Shanghai on March 27. Its founder Lei Jun used the company's new products many times. Comparing the performance of the new Apple's mobile phones, it means that Xiaomi's 'moving and affordable products' will be able to conquer the world.
According to reports, Xiaomi Technology, which was established in 2010, has now entered more than 70 countries and regions, especially in India and Indonesia. According to the US International Data Corporation (IDC), Xiaomi’s global mobile phone shipments in 2017 It was 92.4 million units, an increase of 74% over the previous year. The mobile phone may be sold in the United States as early as the end of 2018.
According to the report, the reason for the rapid development of Chinese companies is that they have implemented a strategy to aggressively enter Southeast Asia and popularize cheap products. Because Apple in the United States and Samsung Electronics Co., Ltd. in South Korea have less influence in Southeast Asia.
According to reports, smart phones produced by Chinese companies have also launched a clear offensive in Japan. In January of this year, Japanese telecom operator KDDI has used Huawei's terminal, which sells for 30,000 yen (about US$106). , Moderate, but also with high-performance camera devices. Huawei mobile phone communication is low cost, high quality and low price, very popular. It is said that KDDI gives a positive evaluation of Huawei products.
According to reports, Mori Seiji of polling company BCN pointed out that there is no gap between the performance of Chinese mobile phones and smartphones in Japan and South Korea, and new technologies have already been adopted.
According to reports, in the Japanese smartphone market, Apple iPhones in the United States are particularly popular, and Japanese corporate brands such as Sony are also highly sought after. In Japan, the Ministry of Internal Affairs of the People's Republic of China has indicated that it is not necessary to excessively reduce the price of smart phones. It is possible to expand the effect.